Guo Qin, Chairman of Juford Shenzhen Industrial Development Co., Ltd.
[Guo Qin]: Our products were exhibited in Germany in 2006. The Germans thought it was designed by Italian designers . People say that Chinese companies can be invited to design from German designers .
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[Reporter]: That is to say, the design of foreign countries is quite powerful. The domestic design is relatively weak. People in foreign countries think that this is designed by our foreign designers.
Guo Qin: Yes, I thought it was designed by Italian and German designers. Including a designer exhibition in Guangzhou last year, the Dutch pavilion, the Nordic pavilion they saw it was not made by Chinese designers.
[Reporter]: I feel that Chinese designers have a weak voice in the entire international market.
[Guo Qin]: There is no right to speak. But this is not afraid, nor do you have the right to speak. Why? Because the Chinese market is big, do it slowly, and you can do your own design. The right to speak is very virtual. If you have business, you can do it. We have a point of view. The problem of the old voice of the designer is actually a bit imaginary. I have to design my own things. Many designers have not done their own design ethics, too much emphasis on the market, and too much satisfaction. client. Over time, many designers were "rape" by customers and he chose to be silent to meet the needs of customers. After a long time, the customer does not "rape" him uncomfortable and uncomfortable. Designing one by one to meet the needs of customers, designing to meet the needs of the use of functions and customers is one aspect of it, the design is largely a creative use of space, using your understanding of the material to achieve new areas. It is the transformation of thoughts and realms, not that I want to satisfy customers, because there are many silly customers, the problem is that very good designers make silly customers foolish, and they can't say that customers may not pass, absolutely stupid. You are a designer. Customers like you are optimistic about your style. You can't say that you can serve billionaires and serve millionaires. This is impossible. You must find your own position.
[Reporter]: Today, I have turned down from the previous museums. Many companies are satisfied with their product design and creativity. They said that we also pay great attention to design and focus on creativity, such as thinning the board. of.
[Guo Qin]: This is an addition or subtraction on engineering materials.
[Reporter]: Some also pay great attention to environmental protection, pay attention to design and focus on creativity.
[Guo Qin]: Nowadays, enterprises pay more attention to design. However, many companies that make products plagiarize counterfeiting and copy plagiarism as their own products. This is actually a misleading. China's intellectual property rights are not catching up now, like exhibiting in Germany, and often seeing the police look back and forth.
[Reporter]: Do you think the problem of counterfeiting is too serious?
[Guo Qin]: Very serious. I think that every time there is a special IP check in the exhibition, you just let me go bankrupt and impress you.
[Reporter]: Is there any imitation of your product?
[Guo Qin]: We are all created, our products are the only ones in the world.
[Reporter]: I asked some other companies about the problem of counterfeiting. They are doing wall tiles. They feel that imitation also has the advantage of imitation. If it is imitation, the competition will be more powerful. It will touch the enterprise to develop and open up some of the other companies. gap.
[Guo Qin]: This competition is suicidal competition, and then competes by design at the high end. You design the moon, I design the sun, you design the sunflower, I design the sun flower.
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