Integrated home is also known as "whole home." With the advantages of various styles, time and effort, and personalized customization, the development of integrated homes has been rapid in recent years. More and more home furnishing companies have begun to extend their reach to product development and integration of other categories. "Integration" and "cross-border" have become the hottest topics of discussion in the home industry. Integration, is it the gimmick of “advocacy†for enterprises to explore new profit growth points, or the development trend of consumer spending habits? Is integration, is the consumption behavior of the enterprise guiding consumers or driven by the consumer's consumption concept?
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A group photo of the guests on the integrated home forum
This year's Guangzhou Construction Expo will once again open up the "Integrated Home" exhibition area. On July 8th, Netease Home held a summit forum called "Integration, Enterprise Choice or Market Choice?" Netease Home National Editor-in-Chief Roche and Integrated Home Industry Leading Brand Leaders Dinggu Chairman Lin Xinda, Korani Chairman Tao Xiaosong, New Standard Home Marketing Director Lu Wengao, Hao Laike Guangzhou Branch General Manager Luo Shaozhen, Ou Pai Integrated Home South China Marketing General Manager Zhao Bin, Gong Weihao International Group COO Wu Weizhong, Character Marketing Director Xiao Pengju, Piano Cabinet Operator Brand Director Tang Haifei and other senior media people and major home furnishing giants attended the forum.
Product "modular" provides integrated product service
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Integrated home forum site
"Integration", as a term that suddenly became popular in recent years, quickly extended from concept to market. Whether it is consumers or industry insiders, many people have different interpretations of this term. How to define this hot word, the leaders shared their understanding of "integration" at the meeting.
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