Hologram tray keeps fish fresh

Honolulu Fish Co applied holograms to the packaging of its fresh fish products. This not only established the brand image of the product, but also kept the freshness of the fish products as long as possible during long-distance transportation.

When the company ships seafood and fish products to high-end restaurants, the fish is packaged in an aluminum foil bag, and the inner packaging is made of thermally insulated expanded polystyrene combined with corrugated cardboard, if the product is kept cold enough In the environment, the shelf life can reach 48 hours. However, in the distinctive packaging technology, Honolulu Fish uses holographic security cardboard laminated with corrugated cardboard. The holographic security map not only enhances the product identification but also maintains the quality of the product. Wayne Samiere, president of the company, stated: “We have developed this package based on the guarantee of product quality. We just want to make the package reflect sunlight in sunlight. We try to use aluminum foil, but it cannot emit enough energy. Later we tried to use holographic security cardboard, which can reflect 98% of the light on the package."

In addition, in order to establish a brand awareness of the packaging, when the chef uses the product, it can accurately distinguish the products. Samiere has created a holographic anti-counterfeiting map. Compared to most holograms, which appear to be very cluttered, this hologram features a special pattern that combines the company's logo, address, telephone, fax and web address, and e-mail. At the same time, the packaging demonstrated the appearance of fish products and strengthened the company's brand image.