Corrugated carton packaging moderate - typical case

Even though the industry has reached a consensus, packaging is a "trade secret" that has more market value than quality and taste. According to reports, in the past, ordinary moon cakes were generally less than the value of moon cakes. In the early 1990s, the price of ordinary moon cakes and moon cakes in the box became 1:1, and even the luxury moon cakes even reached 2:1; Nowadays, a Mooncake price accounts for more than 70% of Chinese and Western packaging.

Not long ago, a citizen of Guangzhou was very surprised to receive a box of "Macro" mooncakes he had received. A square moon cake box, 60 cm long and 20 cm thick on each side, is about the same size as a suitcase. When it is opened, there are only four small moon cakes, and the moon cake is less than 1/50 of the size of the box.

Excessive packaging like this is not surprising in the mooncake market. According to reports, the gross profit of ordinary moon cakes sold on the market is only 15% to 30%, while the gross profit of selling luxury cakes may reach several hundred percent. Relevant statistics show that China's bakery industry has spent as much as 2.5 billion yuan each year on moon cake packaging. "Wool is on the sheep." This expenditure will eventually be paid by the consumer.

Luxurious packaging not only costs the consumer a lot of money, but also causes damage to the environment. It consumes a lot of valuable forest resources. According to a survey conducted by the forestry department, an average of 400 to 6,000 trees will be consumed for every 10 million boxes of moon cakes produced. A box with a diameter of more than 10 cm is used as a box. This is equivalent to a forest with a large area. In addition, moon cakes will also use a lot of resources such as steel, plastic foam, and paper.

(to be continued)