Design - the way of visual impact (3)

NO.7: Scale size

According to the proportional relationship of the things themselves, the pursuit of a visually balanced relationship

Break through the equal relationship of the things themselves, and then introduce their own visual focus in order to break through. Just like some exaggerated cartoons, a big-bodied character image, an exaggerated way to distort normal proportions, can inadvertently receive extraordinary results.

NO.8: According to the audience's ability to accept, and the usual feelings, taking full advantage of the elements of daily life, fully consider

The appreciator's ability to recognize the graphic, to impress the viewer's emotions with the beauty of nature and the cruel beauty of breaking through the ordinary ability to receive, to obtain people's memory of the graphics.

NO.9: Visual illusion

Use visual illusions to create a sense of space to highlight the visual center of the overall design.

NO.10: The way of abstract expression

In the following two deputy works, the abstract color blocks used by the authors represent seawater and land. Using color contrasts to highlight topics and also play a certain degree of entertainment, such works are easy to make people feel good, and they are not. Easy to forget.




Source: Media China

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