Five practical tips for guiding customers to do PC-POS work

As an intangible resource, market information traverses the market, brand, customer and consumer. It has important significance for the precise marketing of the brand, the fine service of the customer and the accurate delivery of the goods. With the promotion and application of e-commerce, the collection of market information has changed from the original manual acquisition to the intelligent collection. In the current market information collection process, PC-POS scanning code gun is the most effective and convenient collection tool. The author combines daily work and talks about his experience in guiding customers' PC-POS work.

Tip 1: Select the target

Understand the customer details and select the target. For example, in the previous district, 10 PC-POS customers were selected. The authors all target the husband and wife shop, and the middle-aged couple shop is the best. Because the husband and wife store has a unique advantage, that is, the husband and wife jointly operate, often can achieve unified views, and the enthusiasm for the use of new things is higher.

Tip 2: Clear collection functions

When the husband and wife shop affirmed the PC-POS scan code work, the author helped them to define their respective tasks and responsibilities based on information such as the division of labor and time schedule between the husband and the wife. For example, who is the main person who is in the main, who manages the purchase of goods, who manages the sales, etc. After the responsibility is clear, the PC-POS scan code work is developed step by step, which can avoid the phenomenon that both parties push each other during the use of PC-POS. Moreover, the functions of both parties are clear and can prevent excessive differences in the course of business.

Tip 3: Use PC-POS with "Lee"

PC-POS is a good helper for financial management. The purpose of joint operation of husband and wife is to make life better. Before the PC-POS was installed, the daily business of cigarettes was a foolish account. Both husband and wife often complained to each other, "How is the money today, is it that you took it?" After installing PC-POS, the phrase that I often hear before closing the door is "Today, I have earned more than 300 yuan in selling cigarettes. XX cigarettes are almost sold out. I have to go more when I order next time."

Tip 4: Multiple means to track

The author believes that PC-POS customers should be tracked in various forms, such as taking calls, text messages, QQ, MSN, mail, and so on. Every week, the author will communicate and contact at least one time with PC-POS customers, which will not only show our respect and attention to customers, but also remind customers "our presence", once the customer has PC-POS The problem of use, we will first think of us.

Tip 5: Give details to the warmth

Every weekend, the more specific point is that every Friday night, the author will send a greeting message to each PC-POS customer. The content includes weekly scan code, cigarette operating profit, encourage customers to make persistent efforts, do the next week's scan code sales, and finally wish them a happy weekend. Short message request sent: Short messages must be sent one by one, and must not be sent to customers in batches, otherwise it is better not to send them. Short messages sent, typos are strictly forbidden, or obvious punctuation errors.

Finally, in order to truly enable customers to consciously scan code sales, we need the unremitting communication and efforts of our account managers to give more attention to PC-POS customers in the store environment, cigarette sales and sales structure in daily visits. In order to make PC-POS work to a higher level.

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