Smartphones become POS machines, who will become China's Square?

In China, Square has a lot of imitators, and it seems to be blue. Products including music brush, quick brush, box payment, cube treasure, Qianbao, Lakara, etc. have appeared. Among them, Shenzhen Box Payment, Beijing Qianfang Payment and Shenzhen City Card Transfer Technology have all chosen to cooperate with UnionPay or operators to provide technical solutions and equipment products. It is reported that Paypal has also released Paypal Here, a mobile payment hardware product similar to Square. Support credit card, debit card; can help merchants track inventory, send invoices; charge 2.7% per order, and provide special cards with lower fees.

Among them, the music brush is a relatively early class of Square products, which can now pay for the Tenpay order and small payment. It is said that the founding team of Le Brush was from Tencent and was founded by the former executive of Tenpay. Unlike the music brush, Lakara is the same POS machine manufacturer as the new country. The difference is that Lakara saw the prospect of replacing the POS machine with mobile payment, and started the transformation very early.

Smartphones become POS machines, who will become China's Square?
Lakara

Due to the large number of domestic imitators, product experience and standards are also uneven. Although the appearance is similar, the product price of the music brush is 39 yuan, and the price of the product paid by the box is 218 yuan. Zhang Jian said that in fact, the two products are completely different. "The application of TenPay loaded by the mobile client does not need to be swiped, and the bank card number can be manually paid. That is, the card is just a gimmick." After you swipe your credit card, you need to enter information such as CVV, expiration date, ID number, mobile phone number, etc., which is no different from non-magnetic and confidential payment methods.

Smartphones become POS machines, who will become China's Square?

Music brush

"Our positioning is not the same." Zhang Jian said that the box payment is to the direction of truly replacing the POS machine. As long as the mobile phone installs the software for the box payment, combined with the hardware, without inputting other personal information, it can be directly carried out. Pay by card. From the promotion channels, the box payment will also mainly go to the major e-commerce channels such as Gome, Suning and Jingdong.

It is understood that the current credit card spending limit of the brush does not exceed 2,000 yuan, not more than 20 times a month. Zhang Jian believes that the biggest problem that currently hinders mobile phone card replacement as a POS machine is not technology, but policy restrictions. “Whether financial policy does not allow it, all relevant payment methods are mainly focused on providing payment solutions for some industry customers.”

According to reports, the box payment startup team also comes from the POS machine industry. Although the products have not yet been officially launched to the market, they have already reached cooperation intentions with Shenzhen Tong, Yikahui, Jingdong Mall and other businesses. In the future, they will mainly focus on business cooperation and hydropower. Payment methods such as coal and recharge. The relevant person in charge of the mobile business of Jingdong Mall also said that in the future, the number of orders brought by the Jingdong Mall mobile client will account for 20% to 25% of the total order volume, and the mobile client will become the second largest order source for Jingdong Mall.

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