In June 2016, Xunguang United launched a unique outdoor new product experience development activity; the School of Survival has customized this special field experience course for “seeking lightâ€, and all “seeking light†members use their own equipment to enter. Shennongjia feels experience products in a real outdoor environment, and everything is more intuitive and accurate in order to make better and more practical products.
This true field environment perfectly presents the spirit of "seeking light," which is not only a close teammate spirit of solidarity and solidarity, but also an ingenuity that focuses on experience and experimentation.
Shennongjia is located in remote and deep mountains. It has been in an original closed state for a long time. It has precious outdoor resources and is also a great place to experience the survival in the wild. It is also the best environment for verifying products.
Survivalism College Zhu Weiqiang Training for Survival Knowledge
To survive in the wild and to maintain physical strength, it is necessary to add strength; the basic diet must ensure that cooking and cooking is a compulsory course for everyone.
The light-seeking veterans walk out of the ground and truly experience the survival of the wild.
On June 30, 2016, the 9th Asian Outdoor Exhibition opened grandly. "Looking for light" tour of Shennongjia accumulated many days of product use experience and improvement results can finally be presented to the world on this day.
On the first day of the exhibition, the “Xinguang†team unveiled on the stage of the Asia Outdoor Exhibition Center and held a new product launch conference with the most complete categories and the most brands. The publishing activities are splendid. Each member of the X-ray search team has “throwed†their latest and best products to the audience. The scene has received strong response and attracted the attention of numerous audiences.
Chairman of the "Xinguang" Club Board of Directors Shan Lishi's outdoor lighting Mao Huanjun speech
The new product launches, Shanxu, Ailuike, Snow Wolf, Crossing Storm, Feite, Mushan, Dorje Shrine, Srid, Han Road, Takayama Yak, Vippello, Owen Party, and the 12 brands respectively Released its own new products, to bring more fresh experiences to outdoor users, but also showed a strong brand vitality.
The "Xinguang" new product launch conference was a complete success and the partners took photos together.
Every year at the Asian Outdoor Show and ISPOBEIJING, "seeking light" will have amazing actions. Hundreds of distributors and partners from all over the country are always able to get together. Whether they are partners for many years or new partners, they can truly understand the dynamics of the industry.
The ISPO Shanghai Summer Show in July 2015 is the debut of the journey of seeking for light. The Xunguang team has grown into an open space where the twelve brands are joining forces; from clothing to accessories, from the line to the ground, the search team has Nearly all of the fields covering outdoor projects have also attracted the attention of a large audience, media, and distributors in the process of sharing resources.
"Xinguang" Club is a cooperative organization initiated by outdoor independent brands and committed to the healthy development of China's outdoor industry. Has developed to: Mountain Lux, Ai Luke, Snow Wolf, Crossing Storm, Feite, Mushan, Dorje Shrine, Srid, Handao, Takayama Yak, Vippelo, etc. Takayama Yak, Vippello, Owen Party Twelve brands.
The aim of the Xunguang team is simple and straightforward. It is to enable brands and distributors to have continuous profitability. The following things have been done since the establishment of Xunguang:
1. Share operational experience and establish consensus on intellectual property protection;
2. Jointly resist malicious competition;
3, sharing resources, common development;
At the present stage, the search for light between the various brother brands through the initial run-in has been deeper cooperation; Finding light is a model based on market development needs, from the beginning of its birth, has been recognized and supported by the industry.
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