Physical store sales fell further. According to preliminary data from retail research firm Shopper Trak, store visits fell 1% compared to 2015 Thanksgiving and Black Friday. RetailNext said that net sales of US physical chains fell 10.4% on Black Friday. At the same time, the Adobe Digital Index tracked Thanksgiving and Black Friday online sales of about $ 5.27 billion, an increase of 18% from the same period last year, higher than the previous forecast of $ 5.05 billion.
According to the NPD Group's tracking data, US consumers' holiday season spending increased by 3% compared to 2015. Among them, the sales of toys increased by 8%, and the best sales performance was children's outdoor and sports toys, board games and jigsaw puzzles.
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