Ma Yun proposed five new trends in the future at the Yunqi conference in Hangzhou: new retail, new manufacturing, new finance, new technologies and new energy, and stated that these five new developments in the future will have a profound impact on China, the world, and the future. Everyone. Among them, the first new - new retail, he believes that: pure e-commerce era has passed, the next ten or twenty years without e-commerce this, only the new retail this, that is online and offline and logistics Must be combined to create a truly new retail.
After the concept of “new retail†was thrown out, it quickly attracted public opinion. What is the new retail in Ma Yunkou? Today, Xiao Bian took everyone to learn more about this new concept that affects the future development of the retail industry.
What is "new retail"?
In fact, before this, the word new retail has already appeared in the industry, and Ma Yun's proposal this time, make it spread as a formal term. For the definition of new retail, Eurasia has gathered the industry's big brothers' understanding of the new trends in the new retail and retail industry, and may be able to interpret the deeper meaning of new retail from various aspects:
Ma Yun, Chairman of Alibaba Group Board of Directors: In the Internet era, the traditional retail industry was hit by the e-commerce Internet. In the future, offline and online retailing will be deeply integrated and modern logistics will be added. Service providers will use innovative technologies such as big data and cloud computing to form the concept of new retail in the future. The era of pure e-commerce will soon come to an end, and the form of pure retail will also be broken. New retail will lead a new business model in the future.
Alibaba Group CEO Zhang Yong: Using the Internet's ideas and technologies to comprehensively reform and upgrade the existing total of about 30 trillion social retail commodities, enabling Chinese consumers to upgrade their consumer demand can be effectively satisfied, making the entire product production The process of distribution, service, and services has become more efficient because of the widespread use of the Internet and big data.
Lei Jun, founder of Xiaomi Technology: I think whether it is e-commerce or offline stores, retail stores, in essence, to improve efficiency, only to improve efficiency, China's products will become better and better, the Chinese people's purchasing needs will be extremely The earth is released.
Zhu Wei, President of Music Language Communications: The new retail actually has three keywords - smarter, newer and more fun. All ordinary people have entered the spiritual consumption from the traditional material consumption era. Many commodities are no longer required, but play will become the common pursuit of everyone.
Haier Group's e-commerce CMO Zeng Qingyi: We hope that companies and users can truly integrate to create the best user experience. For users, the large-scale customized solution really realizes zero distance between users and enterprises. For enterprises, to achieve the new model of the interconnected factories, it is necessary to overturn the existing (home appliance) industry manufacturing system.
Billion Europe founder Huang Yuanpu: Retail is a way. I understand the new retail is more comprehensive through the entire online and offline integration, the use of advanced technology to collect the needs of the C-side consumer, to reverse the entire production in order to achieve C2B completely without inventory sales.
To sum up, the biggest trend of new retail is the combination of online and offline, and the previous e-commerce impact on the traditional industry will be denied, e-commerce and offline business entities, should be from the original independence, conflict, mix, integration, Through precision-based, experience-based models to understand consumers and meet and guide consumer demand, consumption upgrades have been achieved. For retailers, they can also control the production data and predict retail sales by predicting consumption data.
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