[Office Partner Consulting Center] What is the most popular furniture now? Gorgeous European-style sofas, simple modern dining tables, or traditional Chinese-style chairs? These popular furniture once occupied the market, and some brands even rely on several sets of classic products. All the way to occupy the market for more than ten years.
However, with the rapid development of the Internet and the upgrading of people's consumption concepts, in addition to the increasingly high quality of life, more consumers have a new attitude towards design and experience. At this time, a group of niche furniture with excellent craftsmanship, outstanding design, practicality and good matching just appeared. They initially hid in hutongs, art districts or remote studios, but recently they were discovered and have significant growth fans.
Similar styles of customers, fixed small furniture, understand the taste of the public
On the network platform such as Douban, as early as around 2010, it has already fired a number of wooden furniture brands. Muzhi workshop, voice, Vatican, lost and found, they not only have a personal name, in the current situation of the traditional homogenization of branded furniture products, even if they are attached to the simple, modern, manual, Japanese, Nordic style The label can still be a clear stream.
When the public is pursuing high styles, some consumers have already produced a new interpretation of the word high style, with a sense of design, material and price. They don't care how many people know about this brand, don't mind whether they are from the hands of international masters, and don't want to recognize the very high LOGO. Handmade, unpainted, creative, minimalist, and best use are their most important. . To a certain extent, niche furniture meets the needs of such consumers, and more and more people are willing to try to accept it.
At the same time, just because the niche furniture is simple and exquisite, you can transport it home without having to use a large truck, so they are not only a piece of goods, but sometimes they can be a gift. Many small brands of tables, chairs, benches and other small pieces of furniture, small and pleasing, can send out.
Meet the niche furniture on the way to work
Picking furniture is a nuisance, and many office workers have the most experience. I usually rushed to the home store after work on weekdays, and many of them are almost finished. At the weekend, I’m going to take a trip and take a walk around, and it’s a very bad experience.
However, some time ago, people working in the international trade circle may have discovered something new. The bus body on the street, the interchange route of the subway, and the countless escalators and aisles, regardless of which type of transportation to take to work, waiting or on the road, can see some completely different advertising posters. They all come from an Internet home brand called Creativity.
At the Dawanglu subway station, 11 pieces of furniture were displayed in an unprecedented way. Since the Beijing Metro began operations in 1971, this is the first physical demonstration of the accessible experience. Urban white-collar workers saw eye-catching furniture on their way to work, and sometimes they couldn’t help but walk up and carefully, gently touch, and even sit up and try it for themselves.
Consumers who have visited home stores know that although most of the products of the merchants, such as mattresses, sofas, chairs, etc., can be experienced at will, but some are particularly beautiful and expensive, they will refuse your intimate contact. The furniture displayed in the subway station is truly and unobstructed in the place with the most traffic, just like the bed of IKEA. For consumers, this kind of encounter on the way to work is intimate and interesting.
Leaving the store to open the store on the site of young people
In fact, not long ago, the creations that have been played on the Internet have already opened the first physical store in the port. In addition, many of the furniture that is popular among young people are actually rooted in the experiential shopping center.
The representative of Japan's daily necessities, MUJI, has been stationed in major shopping malls in Beijing since the beginning; Danish furniture design brand HAY has also opened a two-story street-experience store in Shuangli's R&F Plaza; the most well-known Swedish IKEA, It is the originator of experiential consumption. More and more niche brands are looking for opportunities and sites for development outside the store. Sanlitun, Xidan, Blue Harbor, big shopping malls, small alleys, cafes, they can go anywhere around the consumer.
Of course, the traditional exhibition of traditional furniture brands, niche brands are not willing to miss. At the Paris Fashion Home Design Exhibition, HAY is a frequent visitor; in the upcoming Shanghai China International Furniture Fair in September, the design brands of the main logs such as Vatican, Voice, Lost and Found, and Comprehension also participated. Whether it is a professional audience or a busy consumer, it is a surprise to find these small exquisites from the big guys at the high-cold show.
Pay attention to design as much as life is important
Some people say that the reason why the creation is very hot is because the slogan that the world can design for China can make young people find resonance. Indeed, the silk chair of the Italian designer Luca Nichetto, who had designed the story room, was prominent enough at home; a sofaside table designed by KeijiAshizawa would delight every visiting guest.
Niche furniture is not only small in size, but more importantly, it is full of design and creation of small details of life.
IKEA, which is close to the people, has poor durability and quality, but it is better than practicality and design. The bourgeois MUJI, although too simple and simple, is difficult to pick the room, but it is always in good condition and all-round; HAY, which finally opened in Beijing, Although the popularity is not as high as the previous two, the craftsmanship and materials are so good that they have nothing to do with style and personality. The various domestic independent furniture design brands mentioned above are also working hard to meet the needs of functional combination and daily collocation.
Every young person’s small apartment should have a small piece of furniture that is not easy to make.
What do young people's homes look like? Even if they are exactly the same house, they will be completely different after these 80s and 90s.
Niche furniture is their best weapon. Although the style is small, too thin, you need to work together to form a home, but young people do not mind these. In their small size, large-sized furniture may not be practical. A small two-seat sofa or a few lazy sofas are the protagonists in the living room; most of the wooden furniture can be disassembled into small parts and assembled by themselves. Nothing is going to happen; the partial brightening will replace the overall fancy, the slender lines will replace the heavy texture; there will be many familiar and ingenious old-fashioned appearances, and there will be many industrially rich but full of fresh things; black and white The high-cool color of the gray-colored color will definitely be accompanied by a bright chair or a special side; even if the decoration of the parents is done, it will be placed on a shelf, a high stool, or It is a highly recognizable shape and color that attracts attention.
With these cute little guys, simple life will become less ugly.
A small coffee table, both hands can be lifted up. When a friend comes, he puts some snacks in the living room. It is not awkward to work as a computer desk. A chair with a sense of design is placed in the restaurant when eating. It is suitable for sitting up in the living room and can be used as a face value. Move to the balcony when you are free, comfortably wear the sun on the sun; a multi-functional rack, hanging clothes, posing books, placing two pots of flowers, hanging several dolls, the size space has become well-organized, and the niche furniture The existence of a variety of furniture may be a common use, but also has a strange possibility. They are versatile enough to be used in every space with a distinct personality, and it is also convenient for men, women, the elderly and children who are inseparable.
In fact, more and more people are willing to pay for meaningful design furniture, not only because of youngness, but also dare to try, but have too much inspiration and yearning for the ideal appearance of the family. When one day, these niche furniture that embodies the love of life really went into thousands of households, and people's demands for life will be more warm and pure.
Source: Internet
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