2014 Shanghai Fitness & Rehabilitation Equipment Exhibition (IWF SHANGHAI 2014)

2014 Shanghai Fitness & Rehabilitation Equipment Exhibition (IWF SHANGHAI 2014)
Date: 2014-04-15 14:01
2014 China (Shanghai) Fitness & Health Rehabilitation Equipment Exhibition (IWF SHANGHAI 2014) and 2014 China (Shanghai) Sports & Leisure Products Expo concluded at the Shanghai World Expo Exhibition Hall. The three-day exhibition successfully completed new achievements in display industry and new marketing Products, exchange of market experience, discussion of new developments in the industry, demonstration and leadership of new trends in the industry and market trends, new needs, and other tasks,) provide the industry with a high-quality business and communication platform, so that both parties in the trade reach a business cooperation At the same time, improve market prejudgment.
First, market-oriented, integrated industry resources, leading the industry's healthy development This exhibition responds to the country's implementation of the concept of great health, with the theme of All For Health (all for health), the exhibition by the China National Association of Culture, Sport and Sport Products Association, The China Medicare Association Massage Health Care Equipment Branch and the Beijing Fitness Equipment Circulation Association Association have jointly organized Dana Exhibition Group and Shanghai Modern International Exhibition Co., Ltd., an exhibition organization that has decades of experience in organizing exhibitions. The organizer integrates multi-source resources and combines strengths. Greatly improved the internationalization, specialization, influence and appeal level of this exhibition.
Lin Xiaochong, Chairman of the China Association for Culture, Education and Sporting Goods, said at the opening ceremony that the exhibition was held in Shanghai and adhered to the market-oriented approach to integrate the respective resource advantages of the main co-organizers. At the same time, it strengthened the promotion of exhibitions and the implementation of buyers’ invitations. , As well as the exhibition's service precision and exhibition connotation, with the strong support of relevant organizations and departments, and with the active participation of numerous exhibitors, buyers, and news media, this exhibition will surely become a stronger Chinese fitness and health care equipment and sports. A new bridge for the leisure products industry market has become a fast track for international brands to enter the Chinese market!
Second, the exhibition as a platform to promote trade matching cooperation It is reported that this exhibition exhibition area of ​​25,000 square meters, has attracted nearly 200 brands from Spain, Germany, South Korea, Hong Kong, China Taiwan, China and other countries and regions Exhibitors, such as Spanish Gavao, German Khan, South Korea Triumph, Taiwanese brothers, Taiwan Golden Life, Aojiahua, O Ruite, Huixiang, Rongkang, Mai Baohe, Ailisite, Yee Yikang, Grand Beard, Baodelong, Iron Man, Xiamen Aolong, Shandong Zhongda, Shandong Phoenix, a good family, Beijing Weita, Hanna, Rongtai and Taiwan.
In addition, it attracted a total of 9673 visits from the United States, Germany, France, Mexico, Italy, Canada, Brazil, Spain, India, Australia, Hong Kong, Taiwan, China and other countries and regions in just three days, and negotiated with exhibitors. , docking. An exhibitor told the organizers that on the first day of the opening he contacted the audience on average every hour. Some customers had always been interested customers and followed up for two or three years. This time, they signed a contract at the Shanghai exhibition site. He expressed that he was satisfied with the number and quality of professional visitors at the exhibition and expressed his willingness to exhibit at the next exhibition. Most of the buyers said that this exhibition has left them a deep impression, and provided them with a good procurement channel, and built a good platform for them to find partners.
Third, the industry new products, boutique galaxy It is reported that many exhibitors for the market, the purchase needs of different buyers, brought many high, refined, new and low-end products for buyers at home and abroad. In addition, new products, new processes, new technologies, new materials and applications can always be one of the highlights of the show. There are also a variety of high, refined and new products at this year's show. Many companies have put their own latest The product got on the stand.
For example, Spain Gavo will bring the LE-X35B, a space slow pace machine. The overall curve of this product is beautiful, simple and smooth. Users can fully feel the elegant impact of products and the interaction of high-grade quality. The product is easy to lose weight, consume energy and enhance coordination. , prevention of joint problems and the choice of the whole body muscles through a series of training exercises. The smart treadmill on display at the Smart Booth is the first intelligent treadmill on the Internet. He can simulate a variety of changes in the road surface, and can implement interactive games on the Internet. He uses a 3D image engine to simulate the real feelings of outdoor running. . Fujian Yee Wo also brought the latest products of Yee Kang 2014, including the luxurious massage chair YH-Z001. The product uses the renatural highlight LCD (with manual support), and the massage ball uses environmentally friendly silicone, which is flexible. Products using high-performance intelligent integrated circuits, soles with pressure and vibration massage, the product single electric adjustment angle, can lie flat 180 degrees.
Fourth, the wonderful activities in the same period helped boost the industry's horizon. 1. Kangtai. The China Massage and Health Care Appliances Conference and Industry Leaders Summit was jointly sponsored by the Massage Equipment Branch of China Medicare Association, Shandong Kangtai Industrial Co., Ltd. and Shanghai Dana Exhibition Service Co., Ltd. The China Massage and Health Care Apparatus Conference and Industry Leaders Summit was held on March 12 at the Holiday Inn Shanghai Pudong.
This summit is healthy. Win share. With the theme of the future, the leaders of the China Chamber of Commerce for the Import and Export of Health Insurance, the Ministry of Commerce, domestic and foreign massage health care equipment companies and elites, interpret the status quo of the massage and health care appliance industry, discuss the latest trends in the industry, and deconstruct new development paths for the industry in terms of brand marketing channels. Nearly 200 massage and health care industries and industry media elites also gathered to share their insights on market trends. At the summit, Mr. Chen Xiqiang, general manager of Dana Exhibition also explained the positioning and future development direction of IWF SHANGHAI 2015 to the guests, and had a deep interaction and exchange with Jia friends.
2. Opening ceremony At 10:00 on March 13, the atmosphere of the activity area of ​​Hall 1 of the Shanghai World Expo Exhibition Hall was warm and the opening ceremony of IWF SHANGHAI 2014 was held.
Mr. Qiu Weichang, Vice Chairman of Shanghai Municipal Sports Federation, Mr. Lin Xiaochong, Chairman of China Association of Culture, Education and Sporting Goods, Mr. Liu Zhanglin, Vice President of China Chamber of Commerce for Import & Export of Medicines and Health Products, and Mr. Tang Guifa, Vice President of Shanghai Donghaolan International Service Trade (Group) Co., Ltd. Mr. Xia Xintian, Director of Wenzhou Social Sports Guidance Center, Mr. Gong Hua, Deputy Director of the Bureau of Commercial Affairs of Anji County, Zhejiang Province, Robert D. Boone, President of the Medical Fitness Association of the United States, and Mr. Xu Jinhui, President of the Physical Fitness Association of China, Macau, China Mr. Guo Ruiping, Chairman of the Fitness Equipment Professional Committee of the Association of Culture, Education and Sporting Goods, Chairman of the Board of Directors of Massage Health Care Equipment Branch of China Medicare Association, Mr. Zou Jianhan, Chairman of Xiamen Mengfali Technology (Group) Co., Ltd., and Mr. Cui Honghai, Chairman of Massage Equipment Branch of China Medicare Association Mr. Guo Qinghong, Secretary-General of Beijing Municipal Fitness Association, Mr. Cao Guojun, Executive Vice Chairman and Secretary-General of Shanghai Bodybuilding Association, Mr. Peng Qiu, President of Beijing Federation of Fitness Equipment Circulation, and Mr. Xin Juehui, General Manager of Shanghai No.8 Badger Co., Ltd. He fitness Mai Po Zhao Shilong Industry Group Mr. Dong Shichang and other leaders and relevant government agencies at home and abroad Association leaders, representatives of the exhibitors, a large department store super system on behalf of buyers, media representatives and other jointly attended the opening ceremony.
3, Mai Baohe. 2014 China Fitness Industry Summit March 13 at 13 pm, Mai Baohe co-sponsored by China Association of Culture, Education and Sports Products and Maibaohe Fitness Industry Group. The 2014 China Fitness Industry Summit took the theme of the super-profit model of the E era. Mr. Lin Xiaochong, Chairman of the China Association of Culture, Education and Sporting Goods, Mr. Guo Ruiping, Chairman of the Professional Committee of the Chinese Culture, Education and Sporting Goods Association, and China Gymnastics and Sporting Goods Association’s fitness equipment professional were invited. Mr. Yuan Tianxiang, Secretary-General of the Committee, Mr. Peng Quartz, President of the Beijing Fitness Equipment Circulation Association, Director of the Community Center of the State Sports General Administration, Mr. Gu Qiao, Secretary General of the China Bodybuilding Association, Mr. Liu Jinguang, General Manager of the Shanghai Market Center, and Mr. Liu Jinguang, Taobao Ms. Wang Fengjiao, head of the fitness/sports industry, Mr. Wang Dong, senior consultant of Baidu Marketing Institute, and Mr. Cai Jun, general manager of China’s fitness industry, and other elite representatives, nearly a thousand fitness companies/club executives came to the scene to discuss the e-commerce marketing of the fitness industry. Issues such as innovative profit models further broadened the sales channels of fitness industry companies/clubs and clubs, and improved the application of e-commerce in the fitness industry. At the same time, the honored guests also witnessed the China All-Star Top 10 Club Competition at the summit of the 13th afternoon. Release ceremony.
The summit lasted for three days. In addition to the marketing revolution theme summit in the E era, the first Maimaihe Cup was also held. The fitness coach's best physical fitness contest, the club president's actual role model sharing meeting, and invited China's top 10 strategic marketing and practical instructors, Yan Zhimin, lecturer of the president of Tsinghua University, on the problems encountered in the enterprise marketing process, and if marketing innovation and employee training Subjects such as positivity and loyalty conduct multiple marketing training sessions.
4, the buyer's night. The elite party on the evening of March 13, 18:30, IWF SHANGHAI 2014 buyers night. The elite party was held on the cruise ship No. 8 of the Huangpu River in Shanghai. Nearly 200 people from representatives of domestic and foreign businessmen's associations, exhibitors, media representatives, and buyer representatives attended the party event to share friendship and discuss the development of the industry.
In this dinner, the China Culture, Education and Sporting Goods Association also awarded the first batch of professional demonstration production enterprises in the Chinese fitness equipment manufacturing industry in 2013 in accordance with relevant regulations of the Association. The award aims to effectively promote the stable development and improvement of the quality, grades, and production efficiency of professional varieties in the national fitness equipment manufacturing industry, strengthen industry cohesion, and promote the orderly competition and scientific development of the fitness equipment manufacturing industry in China.
5. New product launches During this exhibition, many new product launches will be held each day by exhibiting brands. We can personally experience the various concepts of progress and healthy living that science and technology brings to our lives through visual and sensory experiences. For example, the 3D (3D) immersive experience of sporting goods brought by Leadtek (Shanghai) Information Technology Co., Ltd., the fitness products network cycling new conference in Beijing brought by Beijing Skyrim, and Shanghai Jialinjie Textile Co., Ltd. The company will bring new Super.Natural brand products in spring and summer. At the exhibition site, we will hold an extraordinary breathable super.natural brand and a new spring/summer 2014 launch event. Full new product introduction will be brought to you by the company: Fitness trampoline, caring for your health, etc. Activities. The activities were brilliant and attracted the participation of many buyers and media.
6. National sports fitness equipment industry boutique display area In order to facilitate buyers to purchase fitness products and provide exhibitors with value-added services for comprehensive display, the organizing committee set up a national exhibition area for sports fitness equipment industry in the exhibition hall.
This event area focuses on exhibitors' flagship products, products, and new products, which have attracted the attention of many people in the industry. The national sports fitness equipment industry fine display platform is a window for enterprises to display abroad, and also for buyers to further find counterpart products, the most suitable companies to provide convenient.
7. Launching Ceremony of Sina Running Channel Launched at 11:20 am on March 14. On the launching ceremony of Sina Running Channel, the launching ceremony was held in the event area. As a news, interactive community, and service platform for Sina’s promotion of healthy running sports, Sina Running was dedicated to running. Enthusiasts provide original rich and comprehensive reports on running events; provide fast and fresh information on running information; build convenient and efficient running interactive communities; provide scientific and reasonable running fitness knowledge, and popularize professional and easy-to-use running equipment products .
Mr. Lin Xiaochong, Chairman of China Association of Culture, Education and Sporting Goods, Mr. Xu Gubao, Vice Chairman of China Association of Culture, Education and Sporting Goods, Mr. Guo Ruiping, Chairman of the Professional Committee of Chinese Gymnastics and Sporting Goods Association, Member of the Fitness Equipment Professional Committee of China Culture, Education and Sporting Goods Association, and Beijing Fitness Equipment Mr. Peng Quartz, president of the circulation association, Mr. Cai Yingyuan, chief editor of Sina Outdoors, and corporate representatives jointly witnessed the launch of the Sina Running Channel Line.
8. U.S. Medical Fitness Association: Special Lectures on Medical Fitness Lectures on medical and fitness lectures by Robert D. Boone, President/Executive President of the American Medical Fitness Association, at 13:00, March 14. The lectures mainly promoted the integration of the health care system and the fitness program. From this, everyone can learn about the health care cost management and the health of the population.
9. Huixiang 2014 Dealer Conference and New Product Launch Conference on March 14th at 13:30pm. The Huixiang 2014 Dealer Conference and New Product Launch hosted by Shandong Huixiang Fitness Equipment Co., Ltd. will be held on the 2nd floor of Expo Expo Hall B2. The conference room was held. The distributor meeting focused on Huixiang’s 2013 work and made a comprehensive plan for its development in 2014. At the same time, the company’s new products, Ishine and NASTIC, were released in 2014 and commended the outstanding dealers in 2013. Nearly 200 dealer representatives from all parts of the country participated in the conference.
10. The bodybuilding performance organized by the Shanghai Bodybuilding Association was held in the Hall 1 activity area. The elite bodybuilders and club elites from Shanghai brought a lively performance to the audience.
The 2014 China (Shanghai) Fitness & Health Rehabilitation Equipment Exhibition (IWF SHANGHAI 2014) successfully concluded with the support and recognition of exhibitors, experts and merchants from all parts of the country. The expo was active and cooperation was fruitful. Many exhibitors have already begun to look forward to the coming exhibition. Let us meet on March 5-27, 2015, Shanghai World Expo Exhibition Hall, IWF SHANGHAI2015 meet again!

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