Logo Design Concept--The Origin of the Logo

The origin of the "" sign

The origin of the logo can be traced back to the "totem" of ancient times. At that time, each clan and tribe chose an animal or natural object that was considered to have a special mysterious relationship with them as a special mark of this clan or tribe (known as a totem). If the female clan clan uses the snake as a totem, Xia Xi's ancestors use the yellow bear as a totem and others use the sun, the moon, and the crow as totems. At first, people engraved the totem on the caves and labor tools that they lived in. They later became the flag of war and sacrifice and became the national flag and clan emblem. After the country was born, it has evolved into the national flag and national emblem.

Ancient people in the production of labor and social life, in order to facilitate contact, marking significance, distinguish the characteristics and attribution of things, and continue to create and use a wide range of types of marks, such as road signs, village marks, tablets, seals and other seals. In a broad sense, these are signs. In the tombs of ancient Egypt, it was found that vessels with a logo pattern were mostly signs and names of manufacturers and later changed into patterns. In ancient Greece, signs have been widely used. Stone-crafted special signs, such as crescent wheels, grape leaves, and similar simple patterns, have been found on ancient buildings in Rome and Pompeii and in Palestine. China’s own workshop shops are accompanied by signs such as signboards and dumplings. There are dark lines in the paper made in the Tang Dynasty. By the Song Dynasty, the use of trademarks had become quite common. For example, at the time of Jinan's Liujia needle shop, which was specialized in fine needles, it was printed with a rabbit's figure and a trademark of "recognize the white rabbit as a mark." The armor worn by European medieval soldiers has invisible marks on the head cover, and the aristocratic family also has a family emblem.

By this century, public signs and international signs began to spread throughout the world. With the rapid development of social economy, politics, science and technology, and culture, up to now, the highly-designed and highly practical and artistic signs have been widely used in all fields of society and have exerted great influence on the development and progress of human society. Role and influence. A new science - the "symbol signology" came into being is a historical necessity.

Source of information: pack.cn