[Chinese Packaging Network News] A box of pears, wrapped in a package adorned with images of pear blossoms, gives the fruit a rich and authentic flavor that reflects the essence of a famous pear town. Another example is a box of walnuts, whose packaging features traditional paper-cutting art, adding cultural depth to this locally renowned agricultural product, which comes from the banks of the Sui River and carries strong regional traditions. It's no surprise that Yuanping City's agricultural products caught the attention of buyers at the recent National Agricultural Exhibition.
Yuanping City is located in northern Shanxi Province, known for its rich agricultural heritage. Local specialties such as Tongchuan Pears, Nanbai Junzao, Magang Walnuts, Zhangcun Eggplants, and Grinding Garlic are well recognized in the region. However, farmers have long struggled with how to elevate these products beyond their traditional status and bring them into the broader market.
As the saying goes, "the goods sell by the skin." To successfully enter the market, agricultural products must move away from the era of bare selling and embrace smart, attractive packaging. In response, the Yuanping Municipal Bureau of Quality Supervision initiated a project to collaborate with local artists, including photographers, painters, calligraphers, and paper-cutting artisans. They were invited to participate in the design of product packaging. Sometimes, the final packaging designs were selected through competitions and exhibitions, ensuring that they not only look visually appealing but also reflect the local culture and geography in a way that is easy to understand.
To encourage more participation from cultural figures, the city has held packaging design competitions every two years. Winning entries are widely promoted through local media and come with certain incentives, further inspiring creativity and engagement.
In recent years, Yuanping has transformed its agricultural products by incorporating local culture into their packaging. The city's cultural industry has provided over 180 unique packaging designs for local agricultural products. These beautifully designed packages have become powerful marketing tools, helping Yuanping’s produce stand out in the market. Today, more than 70 different types of agricultural products in Yuanping are packaged, marking the end of the era of selling raw, unprocessed goods.
This transformation not only enhances the visual appeal of the products but also strengthens their brand identity, making them more competitive in both local and national markets.
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