Home building materials play "invisible price increase"

Different from the previous direct price increase, today, the price increase of the home building materials market seems to be inconspicuous. The manufacturer only slightly changed the armrest of the sofa. The product has become the latest model this year, and the price is one or two thousand more expensive than the “old model”. yuan. Yesterday, the reporter visited the market and found that the annual customs are approaching, and all household building materials products have “invisible price increases” of 5%-10%.

Home product prices are quiet

"Summer fancy a bathtub selling 1400 yuan, has not bought, thinking about the end of the promotion, I did not expect more expensive, and now sell 1550 yuan." Yesterday, the reporter met the village of Mr. Wei in the Ou Yada home building materials square of Xiongchu Avenue, He was very annoyed to say that it seems that every store is doing promotions, in fact, household items are getting more and more expensive.

"Compared with the same period of last year, this year's wardrobe is more than a thousand dollars. We have received the manufacturer's notice that it will increase by 10%-15% after the Spring Festival." A salesperson specializing in eucalyptus furniture is refreshing. It is acknowledged that their furniture has been raised twice this year, with a rise of around 20% in March and a 10% increase in September.

Unlike the store, the price increase of some brand furniture seems to be more subtle.

"This product is only available in stock, no order." In a sofa brand store, sales staff told reporters that another "new product" can accept reservations, but the price is higher than 1460 yuan, the reporter found that in addition to handrails There are simple changes, and the materials of the two products do not show any difference.

“Although the styles are similar, the raw materials and freight rates have risen, so the new products are based on the new price system, and the pricing standards have improved.” The salesperson said that at present, the old models are being cleared.

Raw material costs increased by 15% year-on-year

A person from the Wuhan Furniture Industry Association said that home building materials are not everyday consumer goods. Consumers are not as sensitive to price changes as other products, so manufacturers like to quietly change the pattern to raise prices.

He introduced that in general, March is the practice of industry price increase every year, but after the headquarters price adjustment, dealers or branches around the country have to choose according to local conditions, so some will be adjusted in January, and some will wait until 3 After the month.

For the reason of the price increase, all major businesses have no exceptions to target the high cost. “The procurement cost of raw materials has increased by 15%-20% year-on-year, and the labor has increased by 20%. Everything is rising.” Xiao Jian, marketing director of a flooring company in Wuhan, said that for enterprises, the price increase in the market is a kind of Risky behavior, but under the pressure of rising costs, companies are also helpless.

False propaganda after-sales promises to meet the standard of formaldehyde

Wuchang Industrial and Commercial Exposure Home Sales Three Major "Diseases"

This newspaper (reporter Wang Zhi correspondent Yan Nian) near the end of the year, building materials and household products into the sales season, the peak of the complaints often lead to complaints. Yesterday, Wuchang Industrial and Commercial Department was interviewed by reporters, pointing out that the “diseases” of home product complaints were concentrated in three aspects: false propaganda, after-sales commitments were difficult to cash, and formaldehyde exceeded the standard, reminding consumers to pay attention.

Solid wood composite door is also a wooden door?

Individual businesses use consumer weaknesses in the concept of home products to mislead consumption. For example, solid wood furniture and solid wood veneer furniture are promoted as solid wood furniture; leather furniture is verbally promoted as leather furniture, and furniture materials are not indicated in the contract, which makes it difficult for consumers to defend their rights.

Mr. Chen bought 8 doors in a large store in Wuchang for 24,468 yuan. Before the purchase, the merchant claimed to be a wooden door craft. When Mr. Chen was renovated, the size of one of the doors needed to be changed. After sawing, it was found that it was not a solid wood door. Subsequently, he sent the door to the National Building Materials Testing Center for inspection. The result was a solid wood composite door. Upon receiving a complaint from Mr. Chen, the staff of the Consumer Association found that there was no commodity material in the contract signed between the merchant and Mr. Chen. After the negotiation, the merchant refunded Mr. Chen 4468 yuan as compensation.

After-sales commitment to "empty talk"

After the consumer pays the deposit, the merchant does not deliver the goods in time according to the contract or the furniture received does not match the agreement. Call the after-sales service to report repairs, and the maintenance personnel are not late.

In 2007, Ms. Zhou bought a mattress at the Yujiatou Home Furnishing Store for 2,000 yuan, saying that the merchants promised to replace it within ten years. In April of this year, Ms. Zhou found that there was a noticeable depression in the middle of the mattress, and found the merchant to request a replacement and refused to complain. After consultation, the merchant repaired for Ms. Zhou.

"Free formaldehyde" exceeded 4 times

The materials used in individual brand furniture are not up to standard, and the substances harmful to the human body exceed the standard.

Mr. Yan spent 1600 yuan to buy a large desk in the Yujiatou home furnishing store. After the installation, his newly pregnant wife smelled the new home. Later, his wife suddenly had a miscarriage of abdominal pain. He also had a red rash on his body, and he suspected that the formaldehyde in the Taipan was excessive. After monitoring by professional organizations, the "free formaldehyde" of the class was nearly four times higher than the residential standard. After mediation, the Taipan station was returned to the store, and the store compensated the customer for a total loss of 5,000 yuan.

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Home complaints rank first in commodity complaints

This newspaper (reporter Wang Zhi correspondent Wu Chang) in July and November this year, Wuchang District, two major building materials home hypermarkets appeared in the private transactions after the merchants filed a discarding incident, resulting in a short-term complaints in the Wuchang District 12315 "blowout" phenomenon. The day before, Wuchang Industrial and Commercial Branch issued the “Administrative Guidance Letter” to the four major building materials and home stores in its area, and interviewed relevant responsible persons. The four major stores all indicated that they will combine the "Administrative Guidance Proposal" to improve store management from pre-sales, sales and after-sales.

According to the data of the bureau, the number of complaints about household goods in Wuchang District decreased in 2012 compared with the same period of last year, but it still ranked first in commodity complaints. As of December 25, the bureau 12315 received 4,880 complaints from the commodity category, while the number of household items appealed to 703, accounting for 14.4% of all commodity complaints.

The person in charge of the Wuchang Consumers Association said that the furniture market is divided into finished furniture and custom furniture. Most consumers lack identification knowledge, while the customized furniture service lacks uniform industry standards. If the two parties sign the contract, the size and price of the furniture are not Materials and other content are detailed and agreed. Once disputes arise, it is very difficult for consumers to defend their rights. This is the main reason for the high volume of furniture complaints.