Today, with the ever-changing communication technology, self-media platforms and communication methods represented by Weibo and WeChat are profoundly influencing and changing people's habit of obtaining information, and "top-down" and "face-to-face" information of traditional media The mode of communication poses challenges. In the new communication ecological environment, traditional media must take the initiative to upgrade and learn to blend with self-media.
Shortcomings: learning from the perspective of media and humanities
In fact, it is more appropriate to understand traditional media as "traditional media products". Traditional media, especially newspapers, have been coexisting with a variety of new media for nearly a hundred years, constantly adjusting their survival status, and now using Weibo, The self-media represented by WeChat, with its strong vitality, made paper media have to examine itself again.
There are many places where traditional media need to learn from self-media. As far as content production is concerned, the author believes that the humanistic perspective or grass-roots perspective of self-media requires learning from traditional media. Compared with traditional news reporting ideas, the humanistic perspective has become a “zero threshold†inherent feature of the self-media. The self-media that breaks the boundaries between the passer and the receiver is more humanized and personalized, and therefore closer to the audience.
Due to the participation of the public, the one-way information dissemination of traditional media is changing to a new era of information dissemination jointly operated by the media and the public, and digital media is becoming the main channel for information dissemination, which requires traditional media to "put down" to be more human. Use a more accessible perspective to upgrade your information dissemination methods using more acceptable expressions.
It is worth mentioning that with the strong growth of self-media, traditional media has accepted it into its own "sphere of influence". Many paper media are actively deploying Weibo and WeChat platforms. Only by maintaining this mentality can traditional media be able to continue The coexistence of self-media in development will seize the development opportunities in the future communication pattern.
Yang strength: should learn to "find people with information"
Before the arrival of the information society, it was "people looking for information". Traditional media can provide content products to audiences according to their own ideas, but in the information society, information is no longer a scarce resource, and a stable audience has become a scarce resource, so "people looking for information" It became "information looking for someone".
The audience needs someone to help them choose meaningful and valuable information from the vast information. Therefore, in the entire pattern, the status of information selectors, indexers and interpreters will rise, even more than information collectors and fast-responding ones. General processor. Therefore, professionally-produced content is always the mainstream of communication. It is not enough for newspapers to provide news and information. It is also necessary to provide carefully selected and analyzed information for audiences who accept, like, and trust themselves.
Long-term professional training and experience make it easy for traditional media to continue to play the role of deep information processor in the new ecological environment. In the increasingly complex news communication ecology, emerging media such as self-media provide a large amount of fragmented information, and traditional media, especially paper media, should continue to play an advantage in integrating fragmented information.
Seeking a win-win situation: Achieving media "common conversation"
The addition of media and the increase of communication channels are profoundly affecting the media industry, forcing traditional media to reflect on the long-term communication concepts, methods, content, and forms of communication in order to keep up with the times.
With the increasing acceptance and popularity of self-media, former readers, viewers, and listeners have gradually transformed into information publishers and communicators. Some influential self-media can instantly forward a message through Weibo and WeChat. Or spread hundreds of thousands or millions of times, which also makes traditional media people have to think more deeply about their relationship with new media.
As an inevitable product of the development of the Internet, self-media deconstructs the discourse dominance of traditional media, so that the right of discourse returns to every "speaker", which also means that the news in the era of media is no longer reading, but " chat". In an era where social media is prevalent, in the future news industry, the traditional media's voice will be dispersed. As long as the content is good enough, self-media will have strong energy.
The next stage of journalism will be a period of "big explosion" of personal talent and innovation in key areas, and there will be more possibilities for changes in the model and pace of the journalism industry. For traditional media, the media will change, but it is the value system that needs to be retained and passed on. In the news supply chain, quality is the most important thing, not simple quantity and timeliness. Therefore, regardless of whether the media is on the platform of traditional media or the traditional media introduces talents from the media, the basis of this participatory cooperation is the high degree of unity of the values ​​of the two parties, and the social watch function that is jointly played through media "talk".
Adjustable Computer Desk
As many people work at home for a long time, many people are beginning to find that sitting on the sofa and looking at a laptop can cause back and neck pain and damage their health.
Adjustable Computer Desk is very helpful to a healthy lifestyle and can solve your sedentary problem.
The ability to switch between sitting and standing during the day allows employees to stand up and move around while continuing to work. With the Sit Stand Desk however, you can actually get back to enjoying the work you produce.
Standing intermittently throughout the day can make your heart healthier and posture better. Not only are Adjustable Height Work Tables a great way to ensure productivity and effectiveness while at work, they are also good for your health as well, reducing back and neck pain and lowering the risk of obesity.
The following are several of the major benefits to using a Standing Desk:
Lowers risk of obesity
Reduces back and neck pain
Improves cardiovascular health
Lowers blood sugar level
Increases energy level
Increases productivity
May lead to a longer life
Lowers risk of obe
Adjustable Computer Desk,Office Standing Adjustable Desk,Adjustable Height Computer Table,Adjustable Height Office Standing Desks
CHEX Electric Standing Desk , https://www.qxhdesk.com
