For beverage companies, the summer is once again the annual marketing season. Nowadays, the competition in the beverage market is becoming more and more fierce. Therefore, every summer, major manufacturers have to conduct marketing campaigns through various means and channels. Among these, prize bottle marketing activities are one of the most traditional and widely used methods.
However, in the fast-moving consumer goods industry, award-winning bottle caps are widely used, time-consuming and labor-intensive. Manufacturers need to pay a high cost for this event. Now some manufacturers are beginning to change the traditional marketing model of award-winning bottle caps. For example, Coca-Cola began to cooperate with emerging media such as WeChat, and the award-winning bottle caps were combined with these new media to reduce the cost of the traditional prize-winning bottle caps, and they were also more and more popular.
For the effective marketing of award-winning bottle caps, it is believed that many manufacturers are indispensable in the short term. However, with the development of the market, we hope that manufacturers can effectively improve the organization of award-winning bottle caps. Improve and meet current market trends.
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