With the rapid development of the economy, the competition in the cultural industry has become more and more fierce, which has led to a series of cost increases, which makes the stationery industry in a very embarrassing situation in the current market environment, and has fallen into a dilemma in sales.
On the one hand, economic development drives productivity, and on the other hand, it intensifies competition in various markets. For stationery companies, the pressure comes mainly from competing for brands and more sales channels, which has led to an increase in human resources and operating costs, which has led to a weakening of the profitability of stationery companies. The cost of stationery production mainly includes factory rent, worker wages and raw material use. For dealers in the office stationery industry, the cost pressure is mostly from the rent of the store, the salary of the sales staff and the operation costs. If one of the costs increases, This will lead to an increase in channel costs. And the current market situation is that the cost is calculated by the superimposed value, so the price increase of stationery is imperative. However, the way to digest costs by price increases is obviously not accepted by consumers, so the market will shrink more and more, and profits will become weaker and weaker. It is understood that because the sales performance of stationery sales was flat last year, almost all stationery markets were the first to seize this year. As early as the first half of April, they began to carry out large-scale activities and intercept passenger flow, hoping to win more customers and more resources.
By observing the situation of online stationery sales, it can be fully seen that the stationery companies are very difficult to expand the brand channels, and the sales pressure is very large. But in the face of the competition for resources in the office stationery industry, where is the sales going? Should it continue to follow the original ideas or change the business model? Experts believe that the core of stationery enterprises is marketing drive; the core of marketing drive is that the terminal is king; the core of terminal is the store sales; the core of store sales is to create value for consumers. According to the analysis of layers of wire stripping, consumers are the ultimate core, overcome this difficulty and win the market. However, from the perspective of consumers, the full competition in the market just brings more benefits and better services to consumers.
For the office stationery industry, the competition for stationery resources has indeed brought certain difficulties to the promotion of stationery. On the other hand, it will force enterprises to adjust their ideas and optimize resources, which will be more conducive to the maturity and development of the stationery industry. The future stationery industry will break this situation and usher in its own path of innovation.
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