Customized properties become the bottleneck of the expansion of the wardrobe enterprise market

Since the needs of consumers are different, it is decided that the overall wardrobe is a customized product. The wardrobe enterprise is far from the general merchandise from the customer's order to the delivery of the customer. Its lengthy sales, production and installation service chain has become the bottleneck of the development and expansion of the wardrobe enterprise. The competitiveness of the wardrobe enterprise has been hindered. It must be opened by means of digital informationization.


定制属性成为衣柜企业市场扩张瓶颈

Customized properties become the bottleneck of the expansion of the wardrobe enterprise market

The production process of the wardrobe is quite different from that of the general fast-moving consumer goods. The wardrobe is a durable consumer product, making it difficult to carry out uniform mass production. Generally speaking, consumers can take away and use general products such as electric appliances, clothing, food, cars, etc. in supermarkets or stores. However, the purchase process of wardrobes is much more complicated. Customers first sell them in wardrobes according to their preferences. After selecting the series, materials, styles, colors, etc., after signing the contract, the designer needs to check the size of the door, draw the design drawing, and confirm it again by the customer. This is only the first step in the sales of the wardrobe terminal.

Next, the store needs to send the order of the complete wardrobe containing all kinds of complicated information from the customer to the factory. The factory will first produce the production order according to the wardrobe order, then carry out the production of non-standard parts of the cabinet, standard parts production, hardware matching and finished products. Assembly inspection, etc., after the completion of this series of processes, the warehouse will be delivered to the stores in the country through the logistics. After that, the installation personnel will be required to install and accept the products for the customers. This is the whole process of selling the entire wardrobe.

Bottlenecks have been encountered in the process of scale expansion of enterprises. This bottleneck is not an individual phenomenon in the process of brand expansion in the wardrobe industry.

1. The wardrobe contains a wide variety of categories, the price is complicated, and if the customer chooses a non-standard configuration, the calculation is more troublesome.

2. Order transmission is lagging, often by fax. The factory can't perform real-time efficient statistics, query and management of order information, and it is difficult to support different concurrent information needs from different places.

3. The settlement between the dealer and the headquarters, usually relying on manual accounting of the order, plus some promotions and other support activities, work efficiency is not high and error-prone.

4. Dismantling the order completely relies on manual processing, which is an important reason for producing wrong parts, missing parts and blocking orders.

5. In terms of management, including warehouse raw materials, semi-finished products inventory, finished product inventory, production front-line employees, complete manual processing of finished and semi-finished products, etc. If there is no effective management, it is also a high point of faulty parts.

6. When the product leaves the factory, due to the variety of customer orders (including cabinets, large hardware), and the outside of the packaging mostly rely on manual identification, lack of effective technical verification means, due to packaging and logistics, the goods are wrong, the rate of leakage often accounts for About 16% of the entire complaint.

7. Some unscrupulous dealers have the phenomenon of “flying singles”. Due to the low threshold of wardrobe processing, some dealers often use the brand of a certain brand of wardrobes to carry out the shoddy construction of the wardrobe in the local workshop. The so-called “hanging sheep head sells dog meat” phenomenon . There is no good anti-counterfeiting control mechanism.

In the increasingly fierce competition in the wardrobe industry, it is time to consider how to solve the above problems with information technology. In the design and implementation process of informatization construction, it is necessary to comprehensively consider the following key factors according to the management level of the enterprise, the overall quality of personnel, logistics distribution capability, channel structure, financial resources and other hardware conditions.

Freezing Point Hair Removal Device

portable hair removal device,efficient hair removal device, advanced hair removal device,safe hair removal device

Shenzhen Shengkang Electronic Technology Co.,Ltd , https://www.shk-beauty.com