Maximizing consumer demand is one of the magic weapons for businesses to pursue rich returns. In order to attract consumers' attention and respond to the ever-changing consumer market, each furniture store has its own positioning and product grades, and has its own consumer groups. Generally speaking, furniture consumption can be roughly divided into three types of consumer groups.
Active consumer groups. Consumers in this class are very wealthy, so they rarely take into account the price factor in their consumption, and even do the opposite, not expensive. They generally prefer European style, Chinese classical or trendy avant-garde expensive furniture, such as modern home, mahogany furniture, noble and other brands.
Boutique and famous consumer groups. For consumers, shopping while enjoying the pleasure of aesthetics and culture requires that furniture can reflect its own taste and personality. Fine and famous furniture stimulates more and more consumers from interest to preference because of their excellent style and quality, and even dilutes the price concept, making consumers who buy it, whether from aesthetic taste, lifestyle, or price concept. They are all ahead of the trend of the times.
Salary mass consumer groups. Furniture with good value for money and value for money is most popular among this class. Consumers in this group have gradually matured. Price and quality are the leading factors guiding their consumption behavior. They want to spend less and buy the same. The concept of furniture, a penny and a share of goods, makes them very cautious when buying furniture, shop around.
In the past, the building materials and furniture shopping malls were mixed, giving money to rent, no features and selling points, and the market was chaotic and disorderly, giving consumers a feeling of being at a loss. Today's furniture malls not only have their own investment standards and positioning grades, but also have their own characteristics in terms of scale, grade, taste and service. And consider the products that are operated must be suitable for the future development trend of furniture. The leasing operators operating in the big shopping malls form an interdependent relationship with the property owners of the big shopping malls. The two sides work hard to make the furniture shopping malls have their own survival competitiveness and good reputation, fully satisfying the multi-level needs of consumers. In the market, there will be a market that will generate greater economic benefits.
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