The first thing to understand is the brand positioning and product market positioning of the furniture company, and then determine where the design begins. Product innovation is related to the life and death of a company, not just designing a product. First of all, we must be clear about the positioning of the company. It is the leader, follower or niche in the furniture industry. Furniture design positioning and furniture enterprise positioning can be divided into three categories:
(1) Product design of materials, new processes, and new structures.
(2) Differentiated designs in similar products.
(3) Product design with gaps in market demand.
Specifically, it is suitable for different furniture companies to locate what kind of design positioning is suitable.
Design orientation of the leader in the furniture industry
Leading companies in the furniture industry are leaders who lead the market's mainstream trends and have the ability to influence market trends. The design of such a leading enterprise should be a newer product design. Even if there is no new material, new technology and new structure, the marketing plan should be at least in the design of the product, and the old product should be repositioned to highlight Advantages of all aspects of new products. Designers in leading companies should be familiar with the development of new furniture, new materials, new structures and new structures in the world, and can form their own characteristics in combination with domestic market characteristics. Only such leading enterprises in the furniture industry have the strength to conceptualize design innovation and use conceptual means to promote and promote it. At the same time, the brand is branded. Of course, if it is timely and sensitive to combine the new materials and new processes and new structures into the design practice, it is of course an epoch-making design master.
Furniture companies have transitioned from quality competition to brand competition, but most of the brand competition has only stayed in the situation where the throat is screaming, but it blurs the positioning of the company itself.
The era of high-quality furniture that is not afraid of being sold out is gone forever. A large number of counterfeit products with good quality but lack of innovative design have ended the product era.
"Give you a high quality of enjoyment!", "Bring you a beautiful new space", similar to such beautiful advertising language and corporate image positioning, is more important than the high quality of the product. Reputation has become an inexhaustible asset for companies. But the irony is that more and more money is being invested in corporate image building, but the effect of advertising is becoming worse and worse. The advantage of the brand enterprise that pays attention to the corporate image is eroded by the small and mixed enterprises that also have funds to advertise. Furniture brand companies have not seized the opportunity to establish a distinctive brand of furniture leadership brand, but only the brand image is vague and generalized. A really good designer comes from the market. A good designer is based on the accumulation of experience in a large number of social practices. It is not a colorful design talent and so-called creative inspiration.
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Guangdong Planet Cabinetry Co., Ltd. , https://www.cnplanetcabinetry.com