[Reporter] Hello, Mr. Zhang, first of all, I want to know what the theme of our participation in the exhibition is?
[Unification Home Zhang Xian] Our theme this time is a subscription meeting, because the home fair has been going through many sessions so far. For us, this year is not particularly good from the situation of the entire market, so the central idea of ​​this home fair is to bring the best products to our consumers at the best price.
Xianghe Furniture City official website recommended search and reading: Yitong home Beijing exhibition furniture exhibition
[Reporter] Because it is face-to-face communication and contact with end consumers, today's people are still very special. What kind of preferential activities do consumers have today?
[Unification Home Zhang Xian] Our home fair has specially made a special theme offer for the home fair. Our current promotion is at least 10% to 20% lower than our previous minimum transaction price.
Zhang Xian, general manager of Unicom International Home Beijing
[Reporter] From the participation situation today, what types of products do you think consumers are more interested in?
[Unification Home Zhang Xian] I think that today's consumers will choose products more than before, and they will appreciate the products and find products that suit their needs. In the past, when people were picking, they might pay attention to the appearance and shape of the product. Now more attention is paid to its practicality. In our field situation, the products with higher cost performance are more popular, that is, the appearance is more generous, the material is better, but at the same time the price is more favorable.
[Reporter] What kind of expected results do we hope to participate in today?
[Unification of Zhang Xian] Our first effect is propaganda, so that everyone can see what kind of strength promotion activities have been launched this year, and it is also a show for the brand. In addition, we are now striving to have some orders to make a basis for later sales.
[Reporter] The two sessions have just ended, but the regulation of the property market has once again been emphasized, but the rigid demand still exists. It can be seen from today's performance. What kind of development trend do you think this year's furniture and building materials will have?
[Unification of home Zhang Xian] I think this year's market for furniture and building materials is more time for manufacturers than for internal strength. It may also be a test for channels, for product positioning, and for their own real discounts. I feel that more work needs to be done this year than last year, and the investment will be even greater.
[Reporter] A lot of companies feel that the market pressure is relatively large this year, so they pay more attention to the cultivation of their own internal strength. Can you specifically talk about what aspects of our internal training this year?
[One unification home Zhang Xian] The first one is to add two series of products in product development, one is American white, and there is a modern solid wood American, two solid wood American products. This kind of product is a good news for our consumers this year.
The second is our new quantitative standards for after-sales installation, quantitative assessments, and we have a very good complete solution for the problems of transportation and moving in our installations and products. In the end, the company is sure to come up with a bigger discount this year to thank consumers.
[Reporter] What kind of adjustments have been made to channel construction?
[Unified Zhang Xian] We are now more hoping to face-to-face contact with the owners. In the development of the external market, we have made a lot of efforts, including channels from the community, developers, including our home. There will be a lot of channels in this kind of exhibition, and the investment is bigger than in previous years. Basically, most of the real estates in Beijing, as well as all the exhibitions, as well as soft and hard propaganda can be covered.
[Reporter] What are the main business of this year?
[Unification Home Zhang Xian] Our traditional business is still in the terminal retailer, including our exhibitions, community, including investment from developers, or one-on-one retail services. It may be considered for engineering or for other channels, but the focus is still on retail.
[Reporter] You think that this aspect of the furniture and building materials market needs adjustment.
[Unification Home Zhang Xian] I think the first one is the product, and the product refers to the adjustment of the product structure. For this year's market situation, we have made some adjustments and changes to our product structure to deal with. The second one is our promotion policy, including the marketing methods, as well as the channel expansion. These aspects now require us to make real investment. Now we are making a unified promotion and channel investment. Basically, for us this year, we don’t expect to make much money. We just hope that we can guarantee a stable development of our sales while making profits.
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