Chinese mahogany furniture is replacing foreign furniture

Recently, the Da Vinci incident has set off a heated discussion in the country. Around this incident, various furniture-related topics have also caused a lot of thoughts from insiders and consumers: Why can an item be sold at a good price if it is labeled "foreign label"? Why is there so many high-end consumers tend to buy foreign furniture today when the Chinese furniture industry has reached a high standard?

In China's furniture industry, the mahogany furniture industry is the most important representative branch, and Zhongshan mahogany furniture is also the representative of Chinese mahogany furniture. The leading companies in the Zhongshan Redwoods industry pointed out that with the revival of Chinese-style life, with the opportunity brought by the Da Vinci incident, mahogany furniture will be difficult to develop vigorously, and the furniture will be courted.

If it comes to furniture, China is ahead of the world. As early as the Ming and Qing Dynasties, China's furniture manufacturing has reached a state of perfection. But why do you enter the modern era, there will be so many people who advocate "foreign furniture", and ignore the traditional Chinese furniture that has reached a very high level in craftsmanship?

In the view of Wu Chiyu, the general manager of Hongguxuan Furniture Co., Ltd., the reason why the pseudo-foreign case is frequent is that the Chinese people are increasingly looking forward to the Western lifestyle consciousness as a catalyst. "Da Vinci" pseudo-foreign furniture is the use of this mentality of the Chinese people came into being. As everyone knows, the so-called international super-yang brand is actually a "pseudo-foreign brand."

Regarding Wu Chiyu's point of view, Zhang Ling, the sales manager of Hexing Furniture Manufacturing Co., Ltd., agreed. She said that on the one hand, there is a lack of international big-name furniture brands in China, and some consumers blindly worship imported furniture. On the other hand, the vanity formed by the Chinese people for a long time has made some consumers think that "people do not know the goods and know the goods." Because the consumers themselves lack the ability to distinguish, coupled with these two psychological factors, the "fake foreign brands" are like a duck.

"For furniture manufacturers, down-to-earth quality and good service to win the trust and reputation of consumers, let 'foreign imports' serve 'Made in China', learn and use advanced foreign technology to enhance the quality of their own brands. It is the last word. For consumers, the 'fake foreign brand' has given them a wake-up call to remind them that they should be vigilant about the tricks of this kind of girl, and the show of foreigners." Wu Chiyu told reporters.

In Wu Chiyu's view, the long-term occupation of foreign furniture is not only due to the Chinese people's “Chongyang Meiwai”, but also the domestic architectural design is mainly European style. This is also an important reason why many consumers are more willing to add “foreign furniture” that fits the decoration style. To transform the status quo of foreign furniture, we must start from the source and create a Chinese furniture culture. From the construction, it is possible to implement a Chinese-style exterior building such as an air courtyard. From the decoration design, a Chinese-style decoration template should be introduced.

Chongyang Meiwai is a kind of "illness"

Jiang Daosong, general manager of Zhuangyuanfang, believes that in addition to the consumer concept of “Chongyang Meiwai”, the Da Vinci furniture incident gives the whole mahogany furniture industry another revelation: an untrustworthy enterprise will sooner or later collapse; one does not pay attention to A quality company will have no place to stand sooner or later.

"In fact, integrity is the foundation of an enterprise. Product quality is the life of business development. In recent years, domestic furniture brands have gradually been established. At present, we are not sure which brand quality is strict, but time verification and consumer inspection. It is fair and equitable, focusing on quality and integrity management, in order to enable enterprises to have long-term development." Jiang Daosong said.

However, Jiang Daosong also believes that "Da Vinci" can sell a piece of furniture from 30,000 yuan to 300,000 yuan, which also shows that its brand value has been most reflected, how much profit can the traditional marketing model bring to the enterprise. Worth thinking. In the furniture fairs of Guangzhou, Shenzhen, Dongguan, Shanghai and other places, many brands of furniture are very luxurious, and their marketing methods are also endless. While promoting corporate brands, the value of customers has also been reflected.

"So, in order to strengthen brand building, mahogany furniture enterprises should first promote the marketing method and expand the marketing channel in a timely and reasonable manner." Jiang Daosong said.

Redwood furniture grabs the market

Even ordinary Chinese people can easily count the advantages of mahogany furniture: high-grade materials, high-tech, and value-added functions. In addition, mahogany furniture has become a classic symbol of China's five thousand years of culture, which can show furniture. The master's aesthetic taste.

Rosewood, huanghuali, rosewood, ebony... If the foreign furniture wins with "cortex", then the mahogany furniture wins the "wood". In the choice of materials, the mahogany furniture is extremely harsh, and the choice is not high-grade. Wood, such as Zhuangyuanfang, Hongguxuan, Nianhong, Midland and other first-line brands, they introduced the best raw materials in India, Laos, Vietnam and other places.

Jiang Daosong pointed out that the production process of mahogany furniture is very strict. First of all, there is a requirement from the beginning of material selection. Despite the differences in materials, none of them are more expensive wood, while foreign furniture has basically no requirements on wood. Because of the strict selection of materials, mahogany furniture can be handed down and has the function of maintaining value. Unlike some foreign furniture, it has been ruined in a few years. Secondly, in terms of craftsmanship, mahogany furniture pays attention to the fine craftsmanship. Whether it is the outline of simple lines or the carved leaves, it strives to be smooth and fine, which makes most mahogany furniture have appreciation value and artistic value.

"Redwood furniture can't be purely an industrial product, but it should be a work of art." Wu Chiyu believes that consumers are willing to spend hundreds of thousands or even millions of dollars to buy "foreign brand" furniture, it is better to use them to buy collections, appreciation, Practical, craft, and culture are equal to the superior quality mahogany furniture. For example, in Hongguxuan store, hundreds of thousands of people have been able to buy a variety of red and red rosewood products.

In fact, in recent years, with the return of local culture, genuine and original mahogany furniture has become the preferred type of furniture for many high-end consumers.

Why is "foreign furniture" popular?

1. Palace Redwood reproduces the essence of China

In China's mahogany furniture industry, all kinds of mahogany styles exist. However, if it is the most representative of Chinese classical furniture culture, it is the first imperial court to lead the royal palace mahogany trend.

Jiang Daosong told reporters that their company's team had conducted in-depth research on Chinese mahogany furniture culture, and finally found that the court furniture can best represent the traditional Chinese culture and can perfectly interpret the aristocratic atmosphere of national culture. For example, in the peak period of mahogany furniture, the emperors were keen to participate in the design of mahogany furniture, and the mahogany furniture also accumulated the highest-end culture of China at that time.

The royal palace mahogany furniture is of a very high grade. In recent years, Zhuangyuanfang has devoted a lot of effort to this. For example, Zhuangyuanfang recently built the first “Redwood Furniture Million Pavilion” covering an area of ​​nearly 5,000 square meters. The pavilion has assembled dozens of royal palace mahogany furniture with a value of more than one million yuan. From the hands of famous people. They are known for their ingenious design, are precious with scarce materials, or are known for their large size, and the quality of their "No. 1" is truly breathtaking. This aspect highlights the strong strength of Zhuangyuanfang, and on the other hand, it reflects its determination and confidence in taking the brand route.

At the Cultural Fair held at the Shenzhen Convention and Exhibition Center from May 13th to May 16th this year, Jiang Daosong brought a unique court mahogany furniture to the show, and finally won the cultural and creative award “One Gold and Two Copper” for Zhongshan. The mahogany furniture industry has once again won high-end honors.

2. "New Chinese" leads fashion

In the process of revival, the Chinese lifestyle continues to absorb the design concepts and design styles of the new era on the basis of traditional culture. In the field of mahogany furniture, “new Chinese” mahogany furniture, which incorporates modern elements, is increasingly popular in the market and has become a fashion leader in the furniture industry.

The new Chinese style is not a purely elemental accumulation, but an organic combination of modern elements and traditions through the understanding of traditional culture; 'New Chinese style' is not a rejection of fashion, but in the process of discovering oneself, it is more suitable to show the heart and pass. The expression of personality has found a Chinese life that is more suitable for self and social balance. As the leading representative of the new Chinese furniture, Hong Guxuan interprets the "new Chinese style".

According to reports, in the collocation, "new Chinese" mahogany furniture pays attention to simple and tough straight lines; traditional elements like window sills, brick carvings, thresholds, etc. are often used to make partial decorations to show traditional Chinese art. Eternal beauty. In addition to the multi-refining use of Chinese symbols on the decoration, tea art, chess and calligraphy, and modern lifestyle, glass and other lifestyles are introduced.

"Hongguxuan's products are very unique in combination with ancient and modern. This is also a direction of inheritance and development. We must persist in creating a real brand of our own." On August 19, 2011, member of the Political Bureau of the CPC Central Committee, Guangdong Province Secretary Wang Yang “specially commented” on the new Chinese-style products of Hong Guxuan at the “2011 Nanguo Shuxiang Festival and Yangcheng Book Fair”.

It is understood that the new Chinese-style furniture produced by the Hongguxuan brand has been sought after by consumers because of its sophisticated materials, novel styles and exquisite craftsmanship. Hong Guxuan believes that the success of "New Chinese" furniture is because the new Chinese style retains its original cultural characteristics in many cultures, and it is not narcissistic and closed, responding to the new era.

3. Innovation and tradition in the redwoods

"Combined fashion concept, Xingpin home" is the business philosophy of Hexing. Nowadays, in terms of product styling, quality and concept, Hexing has highlighted “super” and “tidal”, guiding the mahogany furniture into a new field.

In terms of product technology, Hexing pays great attention to the beauty of the product form, pays attention to the smoothness of the lines, the balance of the overall proportion, the exquisite craftsmanship of each piece of the factory, the carving depth and artistic techniques of the structure and details, all conform to the style of traditional furniture. .

In the selection of products, the selection of heart materials without edge materials, wood cutting, woodworking white billet, engraving, scraping, polishing, and varnishing to the eight inspections of finished products, the use of enamel structure in the production process and The details of the carving and the artistic techniques pay attention to the beauty of the product form.

In terms of product innovation, Hexing is pursuing the blend of classical and modern behind the symbol of Chinese charm. In order to meet the individual needs of consumers who like the classical furniture of mahogany, Hexing has created a series of furniture with 26 English letters as design elements. Nowadays, the products from A to G have been unveiled one by one in the exhibition hall of Hexing. This series of furniture reflects the noble sense of time and design of Chinese traditional culture, and also enables consumers to fully enjoy the noble and cultural connotation. Chinese life.

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