The so-called theoretical packaging refers to the use of an advanced scientific principle that can attract people to give support and explanations to the functional aspects of health products, so that consumers can understand the scientific basis for this kind of health products for certain appeals. Theoretical packaging is the premise of the whole product innovation and planning and promotion of health products, and it is the premise that reflects the product differentiation and market value.
Recalling the successful market of melatonin at the time, we can see the effect of theoretical packaging on the success of health products. At the beginning of the promotion of melatonin, its contagious soft papers were proclaimed as the most important marketing tool for the import phase of the melatonin market. Some people even believe that the success of melatonin is a model of soft text marketing. It is 500,000 yuan for Shi Yuzhu. In a short period of three years, the annual sales reached 10 billion, and the company has made a lot of contribution. Actually, soft papers are just a way of propagating scientific theories of melatonin. Its success lies in its successful theoretical packaging. More specifically, it is the rendering and interpretation of the main components of leg melanin from the perspective of biological science and medicine.
The melatonin soft paper first opened with “Two Biological Atomic Bombs.†One section of the topic was “The Brain Platinum Body†which was detonated in the United States. It was pointed out that the brain platinum body is an organ in the center of the human brain. It was called “Tianmu†in ancient China, India 2000. Years ago it was called the "third eye." In recent years, American scientists have discovered that it is the root of human aging and the life clock of life. This discovery is like a powerful shock wave that shocked western countries. "The Wall Street Journal" published "A Revolution"; "Newsweek" actually used the "Medal Platinum Fever" as the title and covered the cover on August 7th and November 6th, explaining the miracle of supplementing melatonin: preventing aging and improving sleep. ..., U.S. government FDA found that no matter what the side effects of melatonin, melatonin in California, the United States was quickly speculated to 1026 times platinum. However, in the mass production today, the daily consumption is only 1 US dollar, but in China it is only 7 yuan. Professor Gritta of Northwestern University in the United States sighed in the television news: "The Americans are crazy for it!" In order to illustrate the scientific value of even the United States Northwestern University famous professors are carried out.
Followed by a series of popular science soft papers. Such as "a day is not equal to smoking three packs of cigarettes," "the body has only a 'bell'", "summer snooze Zhang Xueliang", "how the astronauts sleep." These articles mainly describe the harm to human body from both lack of sleep and poor intestinal health, and guide people how to overcome this harm. The scientific theory propaganda of melatonin is subtly integrated into soft papers. The reader reads it easily and cannot help but believe the magical effect of this product.
Such soft texts are read carefully one by one, and read round one round. Everyone who has the desire for melatonin's aspirations must not think of "shocking" in his heart and must resist the temptation of melatonin. It is impossible to buy melatonin.
From the success of melatonin relying on soft papers to complete its theoretical packaging, it can be seen that the theoretical packaging has greatly promoted a brand of health care products in Gangmen City.
In general, successful theoretical packaging should pay attention to the following aspects:
1. Theoretical packaging is not a simple repetition of a certain function of the product, but it is necessary to track the latest trends and trends of the world's medical and health sciences, and to produce a conformity by grafting the latest medical, health and life science theories. The new theoretical system of product features completes the theoretical packaging of health products in a comprehensive sense, allowing the products to reach a higher level or leading position. In the melatonin soft text, this point is most obvious, and melatonin has not simply promoted the sleep promoting effect of its main ingredient, melanin. Instead, he began to elaborate on the brand new life sciences such as cloning and brain platinum, and cited the latest research results of scientists from developed countries such as the United States to reflect this new scientific discovery of brain white gold and its significance for life.
2. The theoretical packaging must be scientific and authentic, and have appropriate real data or data to support it. This is the condition that theoretical packaging is accepted by consumers. A careful study of the soft papers of melatonin will reveal that when melatonin is marketed in a certain market, it usually only selects 2-3 authoritative local newspapers to publish, and it must have local party newspapers. Such newspapers are more likely to be believed by consumers. Moreover, in the content, the propaganda of the theory generally has a clear and specific source. Such as the United States "Wall Street Journal", "Newsweek", Japan's "Asahi Shimbun", China's "Reference News" and other authoritative media. Even the hundred-year-old Zhang Xueliang is an example. How can you not believe it?
3, theoretical packaging must have enough funds to rally, so that it has a major impact, local propaganda can not have a sensational effect. The promotion of melatonin in soft papers is the main method for the packaging of melatonin's advanced theories. When melatonin spreads goods to the place, it must select local influential media to publish it. In addition, it is necessary to choose influential layouts to publish, and the demands on the layout are extremely high. The input is naturally great.
Only after successful packaging of theories will health products be able to give consumers value for money, so that health products that cause crises due to quality problems will win the trust of consumers and dominate the market.
Reprinted from: China Pharmaceutical Network
The indoor hanging fireplace is a modern, fashionable and practical ornament with many advantages. First, it has a unique design and can be hung on the wall, saving space and providing more flexibility. Secondly, the indoor hanging fireplace can add warmth and comfort to the interior space, in addition, it can also act as a unique focal point, adding to the visual appeal of the room.
Indoor hanging fireplaces have a wide range of uses. Whether in a family home, apartment, holiday home or commercial premises, it can be used to provide warmth and beauty. It is suitable for all kinds of interior Spaces such as living room, bedroom, office and dining room. Because of its unique design, it can be installed and moved as needed, making it ideal for people who rent homes or need to move frequently.
Carbon steel is one of the commonly used materials for indoor hanging fireplaces. Carbon steel has high strength, wear resistance and corrosion resistance, and can withstand high temperatures and long periods of use. It also has an elegant look that is able to match a variety of interior decoration styles. In addition, the carbon steel material also has good thermal conductivity, which can quickly transfer heat and make the room warm rapidly.
Hanging & Suspended FAQS
1:What are the benefits of a suspended fireplace?
First of all, it can become the focal point of interior decoration, adding beauty and modernity to the room. Its unique design and position hanging in the air make it a striking artwork that can be a highlight of a room. Second, hanging fireplaces can save space. Compared with traditional fireplaces, it does not need to take up floor space and can be installed on the wall or ceiling, making the room more spacious and tidy. In addition, hanging fireplaces burn more efficiently and can provide more heat, making the room more warm and comfortable. Finally, the hanging fireplace can provide 360-degree views, allowing people to enjoy the beauty of the flames from different angles, enhancing the viewing.
2:Can my floating fireplace be wood-burning?
Yes, your floating fireplace can be wood-fired. You may choose to install a wood-burning fireplace so that wood is burned in the fireplace to generate fire and heat.
3:Can a central suspended fireplace be gas-fuelled?
Central hanging fireplaces can use natural gas as fuel. This type of fireplace usually has a modern design and can be hung in the center of the room. The use of natural gas fuel can easily control the size and temperature of the flame, and does not produce smoke and dust. At the same time, natural gas fuel is more environmentally friendly, does not produce carbon dioxide and other harmful gas emissions.
4:What is a ceiling suspended fireplace?
A hanging fireplace is a type of fireplace that is mounted on the ceiling. Unlike traditional fireplaces, hanging fireplaces do not need to be placed on the ground or fixed to the wall, but are suspended through a suspended ceiling. This design allows the fireplace to be more flexible in any location, whether in indoor or outdoor Spaces.
5:What is a wall-hanging fireplace?
A wall fireplace is a type of furnace mounted on a wall. It is usually made of metal and can be hung on the wall without the need for floor space. Wall mounted fireplaces use electricity or gas as fuel to generate warm air through heaters and fans. They usually have adjustable flame effects and temperature control functions that can be adjusted according to personal preferences and needs.
6:Why is carbon steel used for hanging fireplace?
Carbon steel is often used in the production of hanging fireplaces, mainly for the following reasons. First of all, carbon steel has good strength and durability, and can withstand the weight of the fireplace and the pressure of long-term use. Secondly, carbon steel has good thermal conductivity and can quickly conduct the heat in the furnace, so that the fireplace can quickly heat and provide a warm environment. In addition, carbon steel also has the characteristics of high temperature resistance, can withstand the heat and flame generated by high temperature combustion inside the fireplace, to ensure the safe operation of the fireplace. Finally, carbon steel has a lower cost and is relatively economical, making the production cost of hanging fireplaces more manageable.
7:Can I customise my suspended fireplace?
Of course you can customize your hanging fireplace! Custom fireplaces can be designed according to your preferences and home style. You can choose the size, shape, material and color of the fireplace to ensure that it blends perfectly with your room. In addition, you can also choose accessories for the fireplace, such as charcoal fire effects, temperature regulators and remote controls, etc., to increase the function and convenience of the fireplace. Custom fireplaces can meet your individual needs and bring warmth and comfort to your home.
8:How much does it cost to install a suspended fireplace?
The cost of installing a hanging fireplace varies depending on a number of factors, including the make, model, and material of the fireplace, the location and requirements of the installation, and the labor costs of the location. In general, hanging fireplaces usually cost between $1,000 and $5,000, not including installation costs. Installation costs are usually on a case-by-case basis and additional labor costs may be required. Therefore, it is best to consult a professional fireplace installation service provider to get an accurate quote.
9:How do I maintain a hanging fireplace?
A wall-mounted fireplace is a unique heating device that requires regular maintenance to ensure its proper operation and safety. Here are some tips for maintaining a wall-mounted fireplace:
1. Clean the casing: Clean the fireplace casing regularly to remove dust and dirt. You can use a soft cloth or vacuum cleaner to clean, avoid the use of chemical cleaners, so as not to damage the fireplace surface.
2. Clean glass doors: Wall mounted fireplaces usually have glass doors that need to be cleaned regularly to maintain transparency. Use a special fireplace glass cleaner, clean according to the instructions, and avoid scratching the glass with rough materials.
3. Check the combustion chamber: Check the combustion chamber of the fireplace regularly to ensure that no excessive ash or debris has accumulated. If you find a buildup, you can use a small brush or vacuum cleaner to clean up.
4. Check the flue: Check the flue of the fireplace regularly to ensure that it is unimpeded. If accumulation or blockage is found, it should be cleaned up in time to ensure smooth exhaust gas.
5. Regular maintenance: Regularly ask professionals to maintain and overhaul the fireplace. They can perform more in-depth cleaning and inspection to ensure that the various components of the fireplace are functioning properly.
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