Overview of the overall system design of packaging (on)

First, the concept of overall system design of packaging

The definition of “packaging” in the Chinese packaging standards was defined in the early 1980s as: the overall use of containers, materials, and auxiliary materials used to protect products in circulation, facilitate storage and transportation, and promote sales. The name also refers to the use of containers, (operational activities such as the application of certain technical methods in the process of materials and aids.) Packaging is a noun for a class of things and a verb for things to operate. Adapting to the market and people constantly The increased consumption demands continue to give new meaning to packaging. The so-called modern packaging design aims to protect the safe circulation of goods, facilitate consumption, and promote sales. It is based on the form, nature, and circulation intention of specific products, and forms new ones through planning and conceiving. The concept of packaging, in combination with art and technology, adopts appropriate materials, shapes, structures, texts, graphics, colors, and protection technologies to create an organic packaging entity that shapes the image of a product. Modern packaging design to adapt to the market Demand and human health and environmental protection requirements are the starting point for satisfying The consumer needs of the same type of people are the goals. From the market, the development of the design and production of goods and packaging, and then back to the market to enter the circulation and consumption links, through market sales and people's consumption inspection feedback information, to identify problems and new needs, Further improvement of product and packaging design and development, it can be seen that packaging design, as an indispensable part of the formation of a commodity, is itself a systematic concept of recycling and development.Although some packages only need to Focused on the improvement of the design, but as the correct design concepts and methods, should always be the market circulation goals and consumer demand-oriented, from the perspective of overall packaging system design and design.

Second, the overall systematic design is the era of market economy to modern commodity packaging design

The market demand is the leading factor of the modern economy. Any commodity development cannot be separated from the market, starting from market demand and occupying the market for the purpose. Products must be packaged to form goods, enter the circulation and consumption fields, and packaging is an inseparable and important part of modern goods. Naturally, it is inseparable from the market and social consumption environment. The correct design should consider the packaging issue at the same time of product development. The product and packaging development and design all have common links, namely, market demand - target market determination - product positioning development and design packaging design - products Production packaging technology - forming products - into circulation - market sales - market and consumer information feedback - summarize analysis and research, and then timely use of new high-tech results in accordance with market and consumer demand information, improve products and packaging, forming a reciprocating Cycling advances system engineering. It can be seen that, under the conditions of market economy, commodity packaging development or improved design from the overall market positioning of packaging and commodities, processing and production methods, environmental protection, cost accounting, selection of materials, modeling structure and visual communication design, and packaging waste The recycling process must be integrated into the systematic design to meet the requirements of the development of the times.

Third, the subject research and planning in the design of the relationship between the status

In order to avoid blindly invalid or inaccurate design of the target, it is necessary to discuss the relationship between the project research, planning and specific design.

1. Research is to collect relevant information and information before starting any design project. Analyze the basic situation of the research project and carry out the insurmountable premise of project verification and planning. In the actual design activities, designers often make some ineffective or valueless design solutions. The reasons for summarizing the experience are mostly due to the lack of thorough investigation and research on the project when starting the design project, and the establishment and market value of the project. The unit conditions owed to the in-depth scientific demonstration, carried out valueless design activities, or did not clarify the design of the project's target orientation and market demand, manufacturing process conditions and other blind design. Therefore, as the designer's research on the project and the investigation before participating in the planning and decision-making, it is a prerequisite work that must not be ignored. Confirming the project's project value and conditions, and making preparations for research and planning activities are extremely important.

2. Planning is the basis for proper design. Planning usually refers to the pre-thinking and planning preparation of an event before it is carried out, and based on the analysis of specific environmental conditions, the decision-making and development methods of the direction of the students are made. The so-called packaging planning means that before a company's product packaging or certain packaging development and improvement, according to the company's product characteristics and production conditions, combined with the market and people's consumer demand, the overall direction of the product's market goals, packaging methods and grades Decision-making activities for the positioning of the planning. The correctness of planning decisions is an important factor directly affecting the success or failure of packaging design. Therefore, packaging planning is the basis for the correct and effective design. The purpose of the design and planning activities is to exchange information through the collective discussion of related personnel, to focus on the wisdom of the group, to clearly define the content and objectives of the mission, and to determine the basic mode and gear of the packaging according to the nature of the product and the market circulation intention, production and processing conditions. Design direction (such as packaging for gifts or souvenirs, popular consumer packaging, and the direction of the main sales market). In view of the important role of planning in the overall systematized design of packaging, participation in design and planning activities generally requires related personnel of the company's relevant leaders, design, management, production, and technology to participate. Designers should carefully listen to opinions from all parties. To express their own opinions, the responsible person of the company concentrates on the opinions and requirements of the decision-making design direction of the opinions of the group, and the relevant professionals form a package planning plan to lay the foundation for carrying out specific design activities.

3. Design is the process of creative activities in the visual and creative (conceptual) plan. The design activities are mainly based on the basic content, direction, goals and requirements determined by the project planning, specific investigations and analysis of relevant information, creative ideas for packaging, conception, and the adoption of certain art forms and technological methods. Innovation ideas are embodied as drawings or models to form a design proposal that is communicated to both self and users as the basis for review and input into production. It is clear that design is to creatively represent the overall concept idea as a blueprint or a modeled activity process.