China's wooden door industry is dominated by small and medium-sized enterprises. Most of the wooden door enterprises have a relatively short set-up time. There is still a gap in the management level of wooden doors. Some of the wooden door enterprises have backward equipment and backward management. The lack of industry management talents and the level of industrialization of wooden doors manufacturing are backward. The wood door industry has low labor productivity and the company's development capability is not strong. The unique advantages are not outstanding, and the lack of industry designers, leading to product appearance and imitation problems are more prominent.
Current main issues:
Product lacks differentiation, market price war is serious
The cruel competition between the wooden door brands is still getting stronger and stronger. In fact, for the wooden door enterprises with cultural heritage and bright spots, it is not difficult to get to the high end of the market.
The market situation of wooden doors is not optimistic. The wooden door enterprises are swarming up, the homogenization of products, the lack of differentiation, the constant emergence of new enterprises to participate in the war, and the constant price cuts, often at the expense of quality. This is the lack of differentiation that leads to the market's current disorderly competition.
Raw material prices have risen and profit margins have been squeezed
Many wooden door brands have emerged, making the competition in the wood door material market extremely fierce. Wooden doors are resource products, which are inseparable from raw materials such as logs, billets and veneers. With the strengthening of international supervision, the certification of forests is accelerated, and raw materials are in short supply. In the short term, it will not be improved. Last year, the prices of raw materials such as billets and veneers have risen, and the profit margin of products has been squeezed. The market economy is superior to the price, and it is just a space for reasonable profits.
Solutions:
Take care of both inside and outside, and "go out" at the right time
China's wooden door industry has gone from recovery to development, and it has quickly entered a period of vigorous development. Although the export of China's wooden doors is still in its infancy. However, there is a good development space and a beautiful market prospect. China's wooden door enterprises attach great importance to the high product quality, and constantly pursue high-end, high-quality, high-taste products. The quality and style of wooden door products have gained a new leap. Compared with the international brand door, the purchasing momentum of some developed countries is growing, which is conducive to expanding the export development of China's wooden doors.
Marketing terminal specialization
In recent years, China's wooden doors have changed from traditional, single and practical images to decorative and environmentally friendly development. After nearly ten years of development, the wooden door industry has become increasingly mature, and well-known regional brands have emerged, but the terminal, The competition for channels has also begun to be fierce. Many large brands have a strong marketing position, can market the country, go to the world, and some locate the sales network construction in a certain region. Each wooden door brand strives to find its own marketing terminal specialization, which is necessary for the development of its own brand. favorable.
Improve their marketing service concept
In order to improve the brand and enhance the comprehensive competitiveness of Ming Dynasty, various wooden door brands have exerted various forms and forms of marketing methods and planning methods. The purpose is to attract more consumers, for example, the more human culture of the store decoration, marketing The product guide is more professional, the environmental protection concept is more in-depth, the marketing activities are more modern and informatized, and the modern technology and the top of the hand are used to provide personalized service to the high-demand, high-taste and high-consumption customer groups. A full range of rest services, constantly drawing on the marketing services skills of well-known foreign brands, product planning and other aspects of the extraordinary, improve their marketing services.
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