According to South Korea’s “Central Daily News†reported on the 7th, Chinese tourists have surpassed Japanese tourists and become a big customer of Korean department stores. The report said that on August 1st, Seoul Apgujeong-dong modern department store. In the store of women's clothing brand Izzat Baba, Chinese Wang Li (sound, female, 32 years old) is choosing clothes. She said through peer translation: "I want to buy the clothes that Cui Zhiyou wore in the TV series "Winter Sonata"." She chose a formal dress at the store and she smiled and said to the store staff: "Friends will definitely envy me."
Chinese tourists looking for “Korean Famous Brands†are in constant stream. Not only the Lotte and New World Department Stores in Myeong-dong and Chungwuk Road, Seoul, but also the “big patrons†in the modern department store Apgujeong Headquarters. They mainly buy clothing or accessories worn by actors in their popular Korean dramas. It is not unusual for a shopping trip to cost 1 million to 2 million won, and there are customers who consume more than 100 million won.
What are the Korean brands that Chinese tourists like? Modern Department Store has analyzed the use of “CUP cards†by Chinese customers from April to July this year. UnionPay cards are bank cards that Chinese people use more widely than Visa and Master cards overseas.
The first place was the men's formal wear "Solid Homme". From the second to the ninth, "Bombyx M. Moore", "Obzee", "VOV" and other women's wear, the tenth is men's "System Homme". What these brands have in common is casual wear with distinct personalities. Modern department store related persons said: "Although it is not a long-established brand, most of them are well-known in China through Korean dramas." "There are also Chinese tourists who have made a list of Korean stars dressing to shop." In addition to clothing, AMORE PACIFIC's Korean cosmetics "Snow Show" ranked 14th.
Chinese customers account for 20~30% of the monthly sales of Lotte Department Store. The Korean brand they like to buy is “EnCâ€. The Korean fur brand is also very popular. Lotte Department Store fur sales staff said: "China's fur is two or three times more expensive than China, and the quality is not very good." "In the first half of this year, the sales of Jindo fur and international fur in the first half of this year were higher than the same period of the previous year. It has grown by as much as 29%."
At the New World Department Store, the sales ratio of Chinese and Japanese customers has recently reversed. In the first quarter of last year alone, Japanese tourists spent about 50% more than the Chinese, but in the first quarter of this year, Japanese people spent only half of the Chinese. People from New World Department Store said: "The most popular varieties with Japanese are kimchi, yuzu tea and other foods, Chinese people are famous brand clothing, cosmetics and rice cookers, etc.", "As long as the goods are confirmed to have 'Made in Korea' Words, you can buy with confidence."
With the increase in the proportion of Chinese consumption, various department stores have launched various marketing in order to attract customers. Hyundai Department Store presented cosmetic kits and merchandise coupons to UnionPay card users, and also distributed related publicity materials in dermatology and cosmetic surgery in the Jiangnan area such as Apgujeong Cave and Cheongdam-dong. Because there are many customers in the area who are going to the department store after receiving cosmetic surgery.
At each floor of Lotte Department Store, there are Chinese translations to help with shopping, and in the store, a department store shopping guide translated into Chinese is prepared. From August 9th to 22nd, at the Korea Enterprise Joint Pavilion of the Shanghai World Expo, promotional materials and gifts will be distributed.
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