Practical Application of PDF in Printing House

AlphaGraphics is an internationally renowned printing company with nearly 300 associates in the United States and 85 international companies in 20 countries. AlphaGraphics is always looking for ways to provide excellent services to customers through improved technology. Now, this method has been found: By using Acrobat software, AlphaGraphics has achieved unprecedented efficiency in the printing workflow, and reduced a lot of costs.

Like many printers, AlphaGraphics receives designs from various documents in the form of files, including both PageMaker and QuarkXPress layout software and various graphic program files.

Gary Howell, manager of design services at AlphaGraphics, said: "Because of missing file formats, missing fonts or image elements, corrupted original files, mismatched color schemes, and cross-platform application incompatibility issues received from customers. There is often a large gap between the documents and the originals.” In fact, only 30% to 40% of the original documents submitted by customers can be directly printed. If there is a damage to the fonts of a batch of printed materials, then the company's printing business will be interrupted, affecting productivity, profitability and reputation as a provider of quality services.

This kind of problem is very common for all printers. Therefore, whoever can find a way out that can fulfill the task on time and without additional expenses will have a greater competitive advantage. This is why Alpha Graphics now encourages its customers to submit PDF (portable text format) document prints.

Speaking of the advantages of PDF, Howell believes that the efficiency of Alpha Graphics's printed product workflow is improved in at least three ways:

First, PDF ensures that each page of the document looks exactly the same as the author's original intent, including all the fonts, graphics, and other distinctive layouts;

Second, since the size of the PDF file is only 1/10 of that of the original application format file, the amount of information transmitted through the network is reduced by 90%, while the time spent in the processing and printing of raster images is also reduced by 90%. Accelerated the development of the printing business;

Third, Acrobat software uses the Postscript program, which can be thought of as a "pre-action checker," which means that the program can automatically warn customers of issues such as font or text errors before the file is submitted.

Under normal conditions, customers must personally go to the printing factory or proof-read their work through low-resolution, monochrome faxes. With the help of the PDF file created by Acrobat software, the designer can directly transfer the layout of the design to FTP or Web server. Customers can browse the file with the free download of Adobe Reader software, which is exactly the same as the original. This "soft proofing" not only improves customer service quality, but also shortens the proofing period and saves costs. "Besides the manual operation of a few minutes, PDF documents can be printed without any additional cost." Howell said confidently.

Acrobat also offers other advantages for the simplification of Alpha Graphics' printing process. Printer employees can use Acrobat software to make minor revisions to the original, such as typos that can modify the customer's file before printing, because the PDF file is not limited by the device and there is no embedded print driver, so employees can work on various output devices. Print on. In addition, Acrobat makes it easy for employees to locate documents because all directories and index items are hyperlinked.

AlphaGraphics has been encouraging customers to use Acrobat. They also distributed training materials and market information to its distribution network in PDF format rather than mailing out higher-priced paper documents. Howell said: "PDF documents ensure the correct printing of documents, increase the efficiency of typesetting work, and at the same time ensure customer satisfaction while allowing AlphaGraphics to continue to improve its leading digital publishing workflow."

Source: "Print Manager"

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