Chinese farmers meet new challenges with new packaging and new concepts

At the Changchun International Agriculture and Food Expo that ended today, farmers farmers from all over the country not only brought new, exotic and special agricultural products and advanced agricultural production technologies, but also made people see and feel the new look of farmers across the century. .

Well-dressed "farmers also want to talk about packaging"

On the first morning of the Expo, exhibitors were busy setting up their own booths. However, seeing one person holding a Nikon camera, they were busy taking pictures and were quite a bit free and easy. After asking, he learned that he was the head of the participating unit, Yaoxing Seed Industry Co., Ltd.—“Top Ten Outstanding Young Farmers” Ge Yaoxing.

At the scene of the “Shen Nong Cup” plant contest, Gao Cai, a well-known peasant manager who was busy introducing the agricultural products to the consultants, also left a deep impression. Dark blue shirt, trimmed trousers, elegantly dressed all over the body, his leather clip bag added a bit of skill to him.

Speaking of Gao Cai’s dressing, the assistants around him said that every time he goes out or has an important gathering, Gao Cai’s dress is very particular. He often says: “Now, the image is as important for the peasants and the people in the city. We Farmers should also package themselves. This is not a question of vanity, but represents a person's spirit, but also respect for others."

Unexpected language "We want to make the industry bigger"

The appearance of the image of the people left a deep impression on the people, and the extraordinary conversation made people can not help but admire the present-day farmers. Numerous new terms are already well-executed in these farmer operators. Speaking of experience, it can be described as a wit.

“In the past, I only knew that I was engaged in scientific research and production. Now I know that we must pay attention to publicity and branding so that the agricultural industry can become bigger and stronger.” Gao Cai told reporters.

At this year's China Agricultural Expo, many producers, fruits and vegetables were affixed with the producer's portrait and name. Gaocai agricultural development company with difficult booth, large watermelon, colorful pepper and other agricultural products are affixed with Gao Cai's own head.

"Products must be profitable and the market information is crucial," said Ge Yaoxing.

In the past two years, in addition to developing new varieties of agricultural products for his company, Ge Yaoxing also provided technical services to farmers. In his practice, he discovered that the objective of leaving the agricultural product market accurately, simply developing varieties, increasing production, and creating profits has only achieved half. Once, Ge Yaoxing introduced the moon yarrow for Changshan town of Huadian, precisely because of the accurate information, so that the introduced 600 mu of land will increase by more than 3 million yuan that year.

China's accession to the WTO "we have already prepared"

Speaking of China's imminent accession to the WTO, whether farmers, especially farmers, are a serious challenge, they all show full confidence in their speeches.

Gao Cai believes that the challenge is certain, but it also creates opportunities for his agricultural products to have a larger international market. In fact, the excellent seedlings cultivated by Gaocao had already occupied a world in a foreign land. Three years ago, Gao Cai took several technicians to set up a vegetable production base in Irkutsk, Russia. Now there are 300 acres of Gaocai's vegetable production base; in North Korea, there are also 2000 acres. Last year, a delegation of more than 20 people from California visited Gaocai. He was particularly interested in the health vegetables he cultivated. When he left, he took away more than 10 kinds of seedlings. Not long ago, Gao Cai received their invitation to set up a production base in California.

“Going out” is no stranger to these outstanding peasant managers. In business practice, they are increasingly aware of the importance of finding partners, introducing funds and advanced production technologies, and constantly upgrading the concept of “bringing in”. .

Our secret "Unremittingly Armed with Knowledge"

How can these people who grew up in the countryside grasp these advanced agricultural science and technology and business philosophy? "Unremittingly arming the mind with knowledge" is their common answer.

Little did anyone know that Ge Yaoxing, who is now the company's principal and agro-technical expert, had traveled with agricultural research institutions both inside and outside the Great Wall, and from north to south, with borrowed tolls, dry food, box office, and docks. Colleges and universities. Until now, in order to avoid falling behind in the rapid development of agricultural research, Ge Yaoxing has spent more than 30 kinds of rural science newspapers and technical materials for more than 30 years.

Gao Cai’s studies were mainly completed in a self-learning manner. When he was in high school, Gao Cai who was under the age of 20 had already completed the course of Chinese Agricultural Correspondence University. Last year, he signed up for a master's degree in economics management at Jilin University. Gao Cai said that the rural industry must follow the same grouping and internationalization path as other companies. As a company’s manager, it is necessary to make the company invincible and delve into some aspects of management and management. It is very necessary.