Are you willing to pay for her with this high-value beer package?

[Chinese Packaging Network News] In this era, we seem to be more and more likely to pay for the "value", because a CD cover looks good and collects, because a leg of Oba is good and pit, if it is A bottle of beer, you will also look at two eyes because of facial value, or even buy it?

A recent study at Ruskin University in Anglia, UK, showed that 40 people were gathered in front of a shelf full of unknown brands of beer, and they were given glasses for tracking eye movements, and they were analyzed by heat maps. The length of the brand beer gaze.

The results show that attractive packaging designs can increase the probability of beer sales by 3 times compared to doubling the number of beer shelves.

Why do more and more designers participate in the design of beer labels now? Shepard, a well-known blogger for beer label design in the United States, explained that the interesting design is an important way to compete with hand craft beer and big brand beer suppliers.

However, the increase in small-scale handcrafting now also means that designers have embraced unprecedented design freedom, and no longer traditionally limited to traditional design “models.”

For example, the following is from Kaju Beer in the Praslin region of Australia. The image of a cartoon monster is drawn in bright colors.

Moo Brew in Hobart, Australia, packed beer into red wine bottles, reflecting the museum's consistent theme of sex and death.

New Zealand's Garage Project has attracted a large group of loyal fans with frequent changing beer can designs.

Garage Project, Burger Challenge Series

Canada's Longwood Brewery drew Morse code on Stoutnik's black matt bottle.

The Estonian brewer Viru opted to innovate the shape of the bottle and released a series of bottle label designs that will change when the temperature rises.

BrewDog's "The End of History" series has the highest beer rate in history (55%) and is also the most expensive beer in history, with a global limit of 11 bottles. There are 7 bottles of squirrels dressed in Scottish plaid skirts for 500 euros, and gray squirrels have 4 bottles for 700 euros each.

Facts have proved that these efforts by the small artisanal craft brewers have proved to be effective, and the number of local craft beer has thus been increasing. The craft beer business has more competitive advantages, and beer packaging design and beer culture have more space and imagination at the same time.