Layout color aesthetics and application

At present, color printing has become one of the signs of newspaper modernization. However, in view of the domestic color newspaper, many editors easily fall into two misunderstandings in the use of color. First, they are keen on the use of color. The titles, titles, and texts are all colorful. The layout has no center of gravity and no main colors. The reader's vision is easy. Fatigue; Second, some newspaper editors are concerned about improper color matching and because of defamation. In addition to the color photos, the layout does not use color, resulting in monotonous layout. Da Vinci said: "If you want to make beautiful colors side by side and beautiful, please pay attention to the order of the neon sun." Layout color actually has its unique aesthetic features and performance techniques. First, unite the United States: determine the main colors of the layout

Unification and change are the unchanging themes in the editorial aesthetics. Unification is the leading factor in the formation of a sense of layout. Changes are subordinate, and the monotony and rigidity of the layout are avoided. A newspaper should have its own color tone to reflect the newspaper's media concept, market positioning and unique charm, which will have an impact on the reader's visual psychology.

The overall color trend of the layout should be based on the layout of the layout, style, and content of the manuscript. In general, the color of the main color should occupy at least 60% of the area in the layout color. On the basis of the main tune, it can also be accompanied by the colors of the adjacent colors to give people a feeling of harmony. Second, the United States and diverse: the effectiveness of the use of comparative combinations

A layout with only the same color, although the whole is homogeneous, but due to the irritation of the human eye monotonous and color fatigue, it will give people a dull, boring feeling. Strong color contrasts appear harsh and dazzling, but if the layout uses complementary tones and can handle the color brightness and purity, area and layout properly, it will produce a bright, bright, and harmonious, rich effect. This is accomplished through the contrast of colors, such as the contrast of warmth and darkness of the hue, the contrast of complementary colors, the contrast of purity, etc., which form the finishing touch.

Physiologically, because the red, green, and blue colored fibers in the retina of the human eye become fatigued when stimulated by colored light, they strongly respond to a certain color of light, and are unresponsive to other new stimuli. The layout design of the color version not only needs to take into account the color contrast effect of the color portion and the non-color portion, but also takes into account the color correspondence effect between the color portion and the color portion, and by contrasting the rich layout.

Simple Beauty: Grasp the Degree of Color

The use of color newspaper color must grasp a "degree." The advantage of color layout is the rich color, but the rich color is not equal to colorful. If you want to give a color out of color, you think it is rich in color, red, yellow, blue, and purple do nothing, but the result does not focus. Painting studies emphasize that color matching should not exceed three colors in general, and should also be applied to the color of the layout.

Grasping the "degree" of color application emphasizes the proper use of color. In the handling of news releases, you can highlight the important manuscripts and important layout areas in color. At the same time, the surrounding color atmosphere is diluted, and the color of the adjacent manuscript or unimportant version area is not processed to form a contrast between the center manuscript and other manuscripts, so that the full version will not be submerged in the color ocean. In the supplemental edition of the special edition page, due to its rich and varied content, emphasis on interest and readability, the use of color can be flexible.

Using less solid colors can well grasp the "degree" of using color. Pure color refers to a single color with 100% saturation. The solid color is bright and vivid, clear and easy to remember, has a certain degree of strength and hardness, and the solid color is used well. It can be used as a finishing touch. However, solid colors are not suitable for use in the layout. Too much solid color will make the layout superfluous and unpleasant. A good layout should be used with caution and a small amount of solid colors, multi-color and sub-solid colors, such as pink green, blue lake, cobalt blue, light yellow and so on. Fourth, harmonious beauty: the use of collocation and communication

Harmony of color means not only the use of color, but also the joyful human vision. Goethe wrote in his "Theory of Colors": When the eye sees a color, it immediately moves and looks for another color through a special sensation. These two colors are harmonious.

The color newspaper has the basic characteristics of graphic arts, so the overall relationship between color and color on the layout must conform to the aesthetic laws of the use of color in graphic arts. To make the layout color harmony must pay attention to the collocation of the color, harmony with the general there are three ways, first, the same color with the layout of the use of the same color of the color, only to deal with the shade; second is similar to the use of phase Neighboring colors, or shades, and colors of similar purity; Third, complementary colors, that is, the layout is mainly based on one color, and the colors are used in low-purity colors.

The color sentiment function can be very pleasant to people's spiritual world, and is an important factor in forming a harmonious layout. Experiments by foreign psychologists have long proved that color can affect people's and animal's emotions, and the direct psychological effect of color comes from the direct influence of physical light stimulation of color on human physiology. Therefore, the editor must have a more complete understanding of the emotional factors and functions of color, making color one of the means of news dissemination, and displaying the style of the newspaper through it to win the reader's heart.



Author/Zhang Jin Hu Man