Some Thoughts on the Poor Packaging of Some Products in China

According to statistics, the loss caused by packaging problems in China is as high as more than 50 billion yuan each year. So what are the causes of this worrying situation?

This specifically reflects three aspects: First, it is not possible to invest in improving packaging; second, less attention is paid to packaging designers; and thirdly, the speed of packaging is too slow.

With the further development of the market economy, a series of problems caused by poor packaging, such as poor sales and damage to goods, have forced some manufacturers, especially those with export tasks, to start paying attention to packaging.

At present, China's packaging industry has more than 15,000 state-owned packaging enterprises above the county level, with over 2O0 million employees. However, the huge number of companies does not mean that companies are strong. The first is the lack of investment, especially the large and medium-sized state-owned enterprises are particularly inadequate for high-end, wide coverage of the product; Second, the packaging industry is small, poor quality, low efficiency phenomenon still exists, "big and full," "small and The entire situation has not been effectively rectified. The supply and supply capacity of raw materials for packaging is insufficient. The variety, quantity, and quality of some domestic raw materials are still insufficient. Although the types of packaging products are basically complete, only middle- and low-end products can meet the needs of various industries, and high-grade, high-performance packaging products There is still a shortage, especially for high-end packaging products for export that still cannot meet the needs of the times in terms of quality, variety, and quantity.

The lack of packaging designers, many packaging companies just carry out processing, simply do not train packaging designers, packaging design for users to improve packaging. Because cultivating a talent requires many funds, it also requires corresponding treatment. According to CCTV, a cosmetic company in a certain province had failed to print stripe codes on the packaging box when designers designed the product packaging box. As a result, when the product entered the Hong Kong market, it was Rejected, causing huge economic losses.

When the product packaging meets people's expectations The loss caused by poor product packaging has profound lessons. People should do their best on the packaging to promote the development of the packaging industry, train packaging designers, improve the quality of China's product packaging, and promote the sale of goods.

After entering the boiling water, it is a delicious cup of fast food soup. This novel and unique packaging is deeply loved by consumers; a kind of seasoning produced in Italy is packaged in injection-molded bright red “chili pepper”, and the emerald green “chili” lid can be opened. Stylistic packaging can stimulate people's appetite, thus leading to huge expenses.

Export packaging should pay attention to avoiding the "minefield" in color, different ethnic groups, religions, and political beliefs in the world, resulting in a great variety of colors and taboos. This is due to customs habits, languages, cultures, history, and social properties of countries. And other factors determine. In particular, pay attention to this in the use of color in the packaging of goods, otherwise it will suffer. For example, when a group of wool sweaters produced by a sweater factory in China were exported to Iraq, they were returned. The reason is that the sweater is blue, the packaging is olive green, while the Iraqi people regard the green as Islam, the use of olive green is prohibited on the goods, and the blue is more unlucky. The sweater factory did not study Iraq’s specific national conditions and suffered a large amount of economic losses for no reason.

The U.S. oil company learned that Indians like red, blue, yellow and other bright colors, and they also adore the monkeys. Therefore, Indian oil packaging containers are all printed with red, blue and other bright colors. Monkeys, the result was an unexpected sales effect.

In short, the packaging of goods must pay attention to new cleverness and practicality in order to open up the best-selling road for the goods.