Li Hua, Chairman of the China Sporting Goods Federation: 4 new changes in the development of the sports industry and 4 new ideas for the developmentDate: 2018-05-24 14:22
The 2018 China Sports Industry Summit was held in Shanghai. The meeting was supported by the State Sports General Administration, sponsored by the China Sporting Goods Federation, and intellectually supported by Beijing Key Way Sports Consulting Co., Ltd., and was strongly supported by the World Sporting Goods Federation and the National Standardization Management Committee. The industry summit takes the theme of cohesion of new kinetic energy and the promotion of high-quality development as the theme. It brings together authoritative persons such as the State Sports General Administration, various sports associations and sports enterprises to explore the high-quality development path of the Chinese sports industry. Just now, Li Hua, Chairman of the China Sporting Goods Industry Federation, delivered a speech on the theme of "Joining the New Power of the Sports Industry and Leading a New Era of High-quality Development". Li Hua summarized four new changes and four new ideas for the development of the sports industry in China, especially the development of the Chinese sports goods manufacturing industry.
Li Hua has seen the new trends of industrial development with the new changes in industrial data. He believes that the sports industry presents four new trends:
1. New trend of industrial structure: the growth rate of sports service industry is obvious;
2. New vitality for endogenous growth: strong performance in the local market;
3. New breakthrough in brand development: accelerating leap development to a new stage;
4. Participate in the new outbreak of consumption: continue to release the crowd size effect.
At the same time, Chairman Li Hua also proposed four new ideas for industrial development:
1. Strengthen the construction of independent brands and grasp the development initiative;
2. In-depth participation in the cultivation process of sports habits to build a solid consumption base;
3. Take into consideration the introduction and going out to open up and activate the new process of development;
4. Continue to deepen the construction of standards to ensure the healthy development of the upgrade of sports consumption.
Full text of Chairman Li Hua's speech at the 2018 China Sports Industry Summit:
Dear leaders, distinguished guests and friends from the press:
Hello everyone!
Friends from all walks of life are welcome to attend the 2018 China Sports Industry Summit. In the past few years, the forum activities have become a platform for the exchange of ideas before the Expo, and I would like to thank all friends for their strong support for the China Sporting Goods Industry Federation. In 2018, with the strong support of the leadership of the State Sports General Administration, the forum was officially upgraded to the sports industry summit. This is both an encouragement and a comprehensive upgrade of the forum platform in terms of content richness and industry influence. It is also a spur. It guides us to make more active and extensive use of the important platform of the sports fair, and plays an important role in the process of sports reform to develop in depth. The new name is a new milestone and a new starting point. On behalf of the organizer of the Industry Summit, China Sporting Goods Industry Association, I would like to express my sincere welcome and sincere thanks to all of you!
I am very happy to meet the old friends of the summit today. Not only have you witnessed the continuation and continuous upgrade of the sports fair and forum activities, but also witnessed the development process of the China Sports Federation. Under the leadership of the General Administration of Sport of China, in the historical process of sports reform to develop in depth, the federation takes physicalization as a breakthrough, and plays a role in serving the society, government and industry in three aspects: the secretariat of the federation, the secretariat of the standard committee, The role of the three major platforms of the Sports Expo will continue to promote the healthy and sustainable development of the Chinese sports industry and strive to become a bridge and link between the market and the government in the new era. In the new process, new positioning and new roles are being fully implemented. Just as this year ’s theme keyword aggregation, on the one hand, it represents a comprehensive upgrade of the platform functions of the Federation, and a breakthrough in the specific action level, on the other hand, it focuses on the sports industry in the new era, carrying supply-side reforms and consumption upgrades. To develop potential energy, take building a pillar industry as a strategic goal, and gather the strength of sports to realize the longing for a better life for the general public.
Therefore, the new and upgraded industry summit will continue to improve the positioning of industry thinking leaders and achieve the simultaneous development of industry height and depth of subdivision fields, including new achievements in content coverage dimensions and parallel forum expansion. We hereby also extend sincere invitations to friends from all walks of life, hoping to participate in forums and dialogues during the sports expo and gain more momentum for development.
In the new stage of the cohesive development of the sports industry, we also attach great importance to the important development trends of the sports industry. Taking the opportunity of today ’s forum to share some new changes in industry data and new trends in industry development, we hope to help all friends more comprehensive The grasp of the sports industry:
First, the new trend of industrial structure: the growth rate of sports service industry is obvious
According to data released by the General Administration of Sport and the National Bureau of Statistics, the total scale of China's sports industry was 1.9 trillion yuan in 2016, with an added value of 647.5 billion yuan, accounting for 0.9% of GDP in the same period, and the total output was higher than that in 2015. It has increased by 11.1% and added value has increased by 17.8%. The proportion of GDP in the sports industry has increased for 6 consecutive years and has reached 0.9%.
Of particular concern is that the added value of the sports service industry is 356.07 billion yuan, a growth rate of more than 30%, accounting for the proportion of the national sports industry added value, from 49.2% in 2015 to 55.0%, officially surpassing the sports goods manufacturing industry . With the popularization of the concept of healthy China and the rapid development of mass sports, the incremental driving position of sports services in the industrial development will continue to improve. In the future, the existing industrial structure pattern that mainly focuses on the manufacture of sports goods will be further optimized. In the future, it will play a more important role in achieving the 5 trillion strategic goal of the sports industry.
Second, new vitality of endogenous growth: strong performance in the local market
Contrary to the overall rapid development of sports products, the performance of imports and exports of sports goods is weak. Although the import and export data of China's sporting goods in 2017 ended the downward trend for two consecutive years, it is still significantly lower than the overall growth rate of China's sports industry. At the same time, it should be noted that in 2016, the proportion of domestic and foreign products sold in the sporting goods industry was 25.23% and 74.77%, respectively. The proportion of domestic sales has continued to increase for five consecutive years, which shows that the domestic consumption driver is playing a more important role.
In the past year, the strong performance of China's sports goods consumption has also contributed a lot to the performance of related companies. Among them, Anta and Li Ning, representing Chinese sports brands, have achieved double-digit growth; international brands such as Nike, Adidas, Anderma, Decathlon, etc., although the overall performance is poor, but the performance in the Chinese market are all With outstanding performance, China has become a common phenomenon driving global revenue.
Third, a new breakthrough in brand development: accelerating leap development to a new stage
While the performance has steadily improved, Chinese sports brands have also demonstrated their strong independent brand development power. The iconic events represented by China Li Ning's appearance in New York Fashion Week and Anta's signing of the 2022 Beijing Winter Olympics witnessed the trend of domestic products in fashion The international influence and other aspects have been comprehensively improved. China's sports industry is building a strong brand that fits its own attributes, and the pace of upgrading its core competitiveness is being accelerated.
The new process of consumption upgrade also provides a huge market space and development opportunities for more sports subdivisions to create excellent brands. For example, in the field of fitness equipment, Inpas entered the Shenzhen Stock Exchange in 2017, and this year Shuhua Sports is also starting the process of logging in the A-share market. The number of sports companies registered in the NEEQ market reached 106, making it a particularly eye-catching section. And in the field of sports investment and financing, it also has a very active performance. Since 2016, more than 200 projects have been financed, with a total financing of 42.2 billion yuan. It is foreseeable that more high-quality sports companies will stand out in the new golden decade.
Fourth, participate in the new outbreak of consumption: continue to release the crowd size effect
As sports have become a mainstream lifestyle, the demand side of sports consumption has shown rapid development, especially in participatory consumption, which has formed explosive growth. Among them, road running, outdoor and ice and snow projects are the most representative. According to the "2017 China Sports Development and Consumption Report", the scale of road races is nearly 5 million people, and the number of people who regularly participate in the mountain outdoor population exceeds 6,000 and the number of skiers reaches 17.5 million. And it should be noted that the outbreak of these three groups of people has only begun for 2-3 years, and there is huge room for future growth. With the continuous development of the breadth of sports and the depth of participation, more market size can be given to the sports consumer population. Confidence.
The general trend of participating in consumption explosion will also activate the in-depth development of the entire industrial chain. On the one hand, it is the continuous rapid growth of basic consumption in sports equipment and event participation. On the other hand, in skills training, sports big data, sports tourism, etc. The long line and multi-dimensional consumption activation ability formed in the related field, and the demographic dividend in the sports field will create huge market opportunities.
To sum up, in the new era of socialism with Chinese characteristics and the opportunity to fully gather all kinds of development momentum, the sports industry will play an important role in fully satisfying the people's pursuit of a better life, with special development space. Worth looking forward to. Combined with the direction of core capacity building that the China Sports Goods Industry Federation will focus on strengthening, as well as some insights and judgments on the future development trend of the sports industry, we hereby share our views on the strategic opportunity period for the deep development of the sports industry and the realization of high-quality development Judging and suggesting, I hope that all parties in the industry can work together to explore the way forward.
First, strengthen independent brand building and grasp the development initiative.
The speed of shifting and upgrading of the sports industry has increased, which has put forward higher requirements for the construction of independent brands. On the one hand, in the course of development over the past 20 years, Chinese sports brands have demonstrated great energy, and have proved the unlimited potential of Chinese manufacturing with practical actions. On the other hand, it is also these independent brands that have withstood market fluctuations and won the initiative to break through difficulties and leapfrog development. Therefore, in the new development stage of the sports industry, the construction and development of independent brands will become the only way for all parties in the sports industry and must face the subject. However, building an independent brand is not just an empty slogan, but a brand ambition based on systematic planning and firm implementation. It is necessary to have a strategic height of the overall market, continue to conduct in-depth market insights, focus on core business, and clarify the development path. It is also necessary to actively establish long-term planning and carry out strategic layouts such as resource reserve, scientific and technological research and development, and talent training in order to have a better chance to grasp Development initiative.
Second, deeply participate in the cultivation of sports habits and build a solid consumption base.
With the acceleration of the consumption upgrade process, sports consumption is playing an increasingly important role in business development. It is becoming a hot spot in the emerging trend with destination destinations, specific subject concepts, etc., and is therefore highly concerned and sought after. However, the more you are under the craze, the more you need to think calmly, especially to see that sports consumption has basic conditions and rigid requirements such as sports skills, venue space, etc. It requires a longer-term process of training sports consumption habits, and high quality Only in this way can the sports supply really activate the people's willingness to participate and the quality of participation, which will create a greater and far-reaching basis for the sports consumer population. I hope that all parties in the sports industry can deeply participate in the cultivation and establishment of sports habits and fully explore various scenarios of sports consumption, such as sports skills training for young people, sports lifestyles and specific social scenarios for young and middle-aged people, For the elderly people's health care products, etc., continue to meet the needs of various people for sports lifestyles, support their participation in sports with higher frequency and higher quality, establish deeper consumer contact points and loyalty, and build sustainable health A strong foundation for development.
Third, take into account the introduction and going out to open up and activate the new process of development.
In the new era, sports reform should step out of the circle and highlight opening up, and the development of the sports industry will also focus on opening up. Whether it is 40 years of practical experience in reform and opening up or the rapid development of sporting goods in the past 20 years, the lively cases and outstanding achievements have proved the huge development driving force activated by opening up. In the context of the sports service industry becoming an important growth point, high-quality sports supply depends on opening up. It is the introduction of resources to more fully support the public's demand for sports consumption. It is also an inevitable stage of doing high school. The key process from big to strong. Of course, opening up also requires Chinese sports enterprises to be able to go out proactively to achieve an effective upgrade of competitiveness, from low value-added competition that relied on labor costs in the past, to quickly upgrade to high value-added competition with brand and technology as the core competitiveness Strength, make good use of the advantage of latecomer, take the initiative to overtake the curve.
Fourth, continue to deepen the construction of standards to ensure the healthy development of the upgrade of sports consumption.
Under the general situation of national standardization reform, standardization work has become the consensus of all sectors of society as the cattle nose for improving the quality of products and services. In September last year, the National Standards Committee approved 17 national sports standards. These standards were officially implemented in April this year, supporting the national fitness strategy and the development of the sports industry in an all-round manner. The China Sporting Goods Federation is also continuing to promote standards construction and upgrade development. It will be led by national standards, industry standards, and group standards as the pillars, and establish a standard system that supports sports management, products, and services. It is hoped that all parties in the industry will work closely together to explore a standard mechanism that meets market needs and can lead the development of enterprise technology, so that leading companies in the industry can play a leading role in standards and technology, promote the progress of the entire industry, and better play standards The important value of popular sports participation guarantee and inspiring willingness to participate.
Friends, the sports industry in the new era will gather more powerful new kinetic energy for development, and in continuing to meet the needs of the people for a better life, there will be endless imagination space that requires the concerted efforts of all parties in the sports industry. Focus on core competitiveness, and the China Sporting Goods Federation will also strengthen the function of the industry development platform, work together to win-win and cooperate closely with everyone, clear development ideas and development paths, jointly promote the construction of the industry chain and growth pole, and focus on the focus of efforts To achieve high-quality development!
thank you all!
The 2018 China Sports Industry Summit was held in Shanghai. The meeting was supported by the State Sports General Administration, sponsored by the China Sporting Goods Federation, and intellectually supported by Beijing Key Way Sports Consulting Co., Ltd., and was strongly supported by the World Sporting Goods Federation and the National Standardization Management Committee. The industry summit takes the theme of cohesion of new kinetic energy and the promotion of high-quality development as the theme. It brings together authoritative persons such as the State Sports General Administration, various sports associations and sports enterprises to explore the high-quality development path of the Chinese sports industry. Just now, Li Hua, Chairman of the China Sporting Goods Industry Federation, delivered a speech on the theme of "Joining the New Power of the Sports Industry and Leading a New Era of High-quality Development". Li Hua summarized four new changes and four new ideas for the development of the sports industry in China, especially the development of the Chinese sports goods manufacturing industry.
Li Hua has seen the new trends of industrial development with the new changes in industrial data. He believes that the sports industry presents four new trends:
1. New trend of industrial structure: the growth rate of sports service industry is obvious;
2. New vitality for endogenous growth: strong performance in the local market;
3. New breakthrough in brand development: accelerating leap development to a new stage;
4. Participate in the new outbreak of consumption: continue to release the crowd size effect.
At the same time, Chairman Li Hua also proposed four new ideas for industrial development:
1. Strengthen the construction of independent brands and grasp the development initiative;
2. In-depth participation in the cultivation process of sports habits to build a solid consumption base;
3. Take into consideration the introduction and going out to open up and activate the new process of development;
4. Continue to deepen the construction of standards to ensure the healthy development of the upgrade of sports consumption.
Full text of Chairman Li Hua's speech at the 2018 China Sports Industry Summit:
Dear leaders, distinguished guests and friends from the press:
Hello everyone!
Friends from all walks of life are welcome to attend the 2018 China Sports Industry Summit. In the past few years, the forum activities have become a platform for the exchange of ideas before the Expo, and I would like to thank all friends for their strong support for the China Sporting Goods Industry Federation. In 2018, with the strong support of the leadership of the State Sports General Administration, the forum was officially upgraded to the sports industry summit. This is both an encouragement and a comprehensive upgrade of the forum platform in terms of content richness and industry influence. It is also a spur. It guides us to make more active and extensive use of the important platform of the sports fair, and plays an important role in the process of sports reform to develop in depth. The new name is a new milestone and a new starting point. On behalf of the organizer of the Industry Summit, China Sporting Goods Industry Association, I would like to express my sincere welcome and sincere thanks to all of you!
I am very happy to meet the old friends of the summit today. Not only have you witnessed the continuation and continuous upgrade of the sports fair and forum activities, but also witnessed the development process of the China Sports Federation. Under the leadership of the General Administration of Sport of China, in the historical process of sports reform to develop in depth, the federation takes physicalization as a breakthrough, and plays a role in serving the society, government and industry in three aspects: the secretariat of the federation, the secretariat of the standard committee, The role of the three major platforms of the Sports Expo will continue to promote the healthy and sustainable development of the Chinese sports industry and strive to become a bridge and link between the market and the government in the new era. In the new process, new positioning and new roles are being fully implemented. Just as this year ’s theme keyword aggregation, on the one hand, it represents a comprehensive upgrade of the platform functions of the Federation, and a breakthrough in the specific action level, on the other hand, it focuses on the sports industry in the new era, carrying supply-side reforms and consumption upgrades. To develop potential energy, take building a pillar industry as a strategic goal, and gather the strength of sports to realize the longing for a better life for the general public.
Therefore, the new and upgraded industry summit will continue to improve the positioning of industry thinking leaders and achieve the simultaneous development of industry height and depth of subdivision fields, including new achievements in content coverage dimensions and parallel forum expansion. We hereby also extend sincere invitations to friends from all walks of life, hoping to participate in forums and dialogues during the sports expo and gain more momentum for development.
In the new stage of the cohesive development of the sports industry, we also attach great importance to the important development trends of the sports industry. Taking the opportunity of today ’s forum to share some new changes in industry data and new trends in industry development, we hope to help all friends more comprehensive The grasp of the sports industry:
First, the new trend of industrial structure: the growth rate of sports service industry is obvious
According to data released by the General Administration of Sport and the National Bureau of Statistics, the total scale of China's sports industry was 1.9 trillion yuan in 2016, with an added value of 647.5 billion yuan, accounting for 0.9% of GDP in the same period, and the total output was higher than that in 2015. It has increased by 11.1% and added value has increased by 17.8%. The proportion of GDP in the sports industry has increased for 6 consecutive years and has reached 0.9%.
Of particular concern is that the added value of the sports service industry is 356.07 billion yuan, a growth rate of more than 30%, accounting for the proportion of the national sports industry added value, from 49.2% in 2015 to 55.0%, officially surpassing the sports goods manufacturing industry . With the popularization of the concept of healthy China and the rapid development of mass sports, the incremental driving position of sports services in the industrial development will continue to improve. In the future, the existing industrial structure pattern that mainly focuses on the manufacture of sports goods will be further optimized. In the future, it will play a more important role in achieving the 5 trillion strategic goal of the sports industry.
Second, new vitality of endogenous growth: strong performance in the local market
Contrary to the overall rapid development of sports products, the performance of imports and exports of sports goods is weak. Although the import and export data of China's sporting goods in 2017 ended the downward trend for two consecutive years, it is still significantly lower than the overall growth rate of China's sports industry. At the same time, it should be noted that in 2016, the proportion of domestic and foreign products sold in the sporting goods industry was 25.23% and 74.77%, respectively. The proportion of domestic sales has continued to increase for five consecutive years, which shows that the domestic consumption driver is playing a more important role.
In the past year, the strong performance of China's sports goods consumption has also contributed a lot to the performance of related companies. Among them, Anta and Li Ning, representing Chinese sports brands, have achieved double-digit growth; international brands such as Nike, Adidas, Anderma, Decathlon, etc., although the overall performance is poor, but the performance in the Chinese market are all With outstanding performance, China has become a common phenomenon driving global revenue.
Third, a new breakthrough in brand development: accelerating leap development to a new stage
While the performance has steadily improved, Chinese sports brands have also demonstrated their strong independent brand development power. The iconic events represented by China Li Ning's appearance in New York Fashion Week and Anta's signing of the 2022 Beijing Winter Olympics witnessed the trend of domestic products in fashion The international influence and other aspects have been comprehensively improved. China's sports industry is building a strong brand that fits its own attributes, and the pace of upgrading its core competitiveness is being accelerated.
The new process of consumption upgrade also provides a huge market space and development opportunities for more sports subdivisions to create excellent brands. For example, in the field of fitness equipment, Inpas entered the Shenzhen Stock Exchange in 2017, and this year Shuhua Sports is also starting the process of logging in the A-share market. The number of sports companies registered in the NEEQ market reached 106, making it a particularly eye-catching section. And in the field of sports investment and financing, it also has a very active performance. Since 2016, more than 200 projects have been financed, with a total financing of 42.2 billion yuan. It is foreseeable that more high-quality sports companies will stand out in the new golden decade.
Fourth, participate in the new outbreak of consumption: continue to release the crowd size effect
As sports have become a mainstream lifestyle, the demand side of sports consumption has shown rapid development, especially in participatory consumption, which has formed explosive growth. Among them, road running, outdoor and ice and snow projects are the most representative. According to the "2017 China Sports Development and Consumption Report", the scale of road races is nearly 5 million people, and the number of people who regularly participate in the mountain outdoor population exceeds 6,000 and the number of skiers reaches 17.5 million. And it should be noted that the outbreak of these three groups of people has only begun for 2-3 years, and there is huge room for future growth. With the continuous development of the breadth of sports and the depth of participation, more market size can be given to the sports consumer population. Confidence.
The general trend of participating in consumption explosion will also activate the in-depth development of the entire industrial chain. On the one hand, it is the continuous rapid growth of basic consumption in sports equipment and event participation. On the other hand, in skills training, sports big data, sports tourism, etc. The long line and multi-dimensional consumption activation ability formed in the related field, and the demographic dividend in the sports field will create huge market opportunities.
To sum up, in the new era of socialism with Chinese characteristics and the opportunity to fully gather all kinds of development momentum, the sports industry will play an important role in fully satisfying the people's pursuit of a better life, with special development space. Worth looking forward to. Combined with the direction of core capacity building that the China Sports Goods Industry Federation will focus on strengthening, as well as some insights and judgments on the future development trend of the sports industry, we hereby share our views on the strategic opportunity period for the deep development of the sports industry and the realization of high-quality development Judging and suggesting, I hope that all parties in the industry can work together to explore the way forward.
First, strengthen independent brand building and grasp the development initiative.
The speed of shifting and upgrading of the sports industry has increased, which has put forward higher requirements for the construction of independent brands. On the one hand, in the course of development over the past 20 years, Chinese sports brands have demonstrated great energy, and have proved the unlimited potential of Chinese manufacturing with practical actions. On the other hand, it is also these independent brands that have withstood market fluctuations and won the initiative to break through difficulties and leapfrog development. Therefore, in the new development stage of the sports industry, the construction and development of independent brands will become the only way for all parties in the sports industry and must face the subject. However, building an independent brand is not just an empty slogan, but a brand ambition based on systematic planning and firm implementation. It is necessary to have a strategic height of the overall market, continue to conduct in-depth market insights, focus on core business, and clarify the development path. It is also necessary to actively establish long-term planning and carry out strategic layouts such as resource reserve, scientific and technological research and development, and talent training in order to have a better chance to grasp Development initiative.
Second, deeply participate in the cultivation of sports habits and build a solid consumption base.
With the acceleration of the consumption upgrade process, sports consumption is playing an increasingly important role in business development. It is becoming a hot spot in the emerging trend with destination destinations, specific subject concepts, etc., and is therefore highly concerned and sought after. However, the more you are under the craze, the more you need to think calmly, especially to see that sports consumption has basic conditions and rigid requirements such as sports skills, venue space, etc. It requires a longer-term process of training sports consumption habits, and high quality Only in this way can the sports supply really activate the people's willingness to participate and the quality of participation, which will create a greater and far-reaching basis for the sports consumer population. I hope that all parties in the sports industry can deeply participate in the cultivation and establishment of sports habits and fully explore various scenarios of sports consumption, such as sports skills training for young people, sports lifestyles and specific social scenarios for young and middle-aged people, For the elderly people's health care products, etc., continue to meet the needs of various people for sports lifestyles, support their participation in sports with higher frequency and higher quality, establish deeper consumer contact points and loyalty, and build sustainable health A strong foundation for development.
Third, take into account the introduction and going out to open up and activate the new process of development.
In the new era, sports reform should step out of the circle and highlight opening up, and the development of the sports industry will also focus on opening up. Whether it is 40 years of practical experience in reform and opening up or the rapid development of sporting goods in the past 20 years, the lively cases and outstanding achievements have proved the huge development driving force activated by opening up. In the context of the sports service industry becoming an important growth point, high-quality sports supply depends on opening up. It is the introduction of resources to more fully support the public's demand for sports consumption. It is also an inevitable stage of doing high school. The key process from big to strong. Of course, opening up also requires Chinese sports enterprises to be able to go out proactively to achieve an effective upgrade of competitiveness, from low value-added competition that relied on labor costs in the past, to quickly upgrade to high value-added competition with brand and technology as the core competitiveness Strength, make good use of the advantage of latecomer, take the initiative to overtake the curve.
Fourth, continue to deepen the construction of standards to ensure the healthy development of the upgrade of sports consumption.
Under the general situation of national standardization reform, standardization work has become the consensus of all sectors of society as the cattle nose for improving the quality of products and services. In September last year, the National Standards Committee approved 17 national sports standards. These standards were officially implemented in April this year, supporting the national fitness strategy and the development of the sports industry in an all-round manner. The China Sporting Goods Federation is also continuing to promote standards construction and upgrade development. It will be led by national standards, industry standards, and group standards as the pillars, and establish a standard system that supports sports management, products, and services. It is hoped that all parties in the industry will work closely together to explore a standard mechanism that meets market needs and can lead the development of enterprise technology, so that leading companies in the industry can play a leading role in standards and technology, promote the progress of the entire industry, and better play standards The important value of popular sports participation guarantee and inspiring willingness to participate.
Friends, the sports industry in the new era will gather more powerful new kinetic energy for development, and in continuing to meet the needs of the people for a better life, there will be endless imagination space that requires the concerted efforts of all parties in the sports industry. Focus on core competitiveness, and the China Sporting Goods Federation will also strengthen the function of the industry development platform, work together to win-win and cooperate closely with everyone, clear development ideas and development paths, jointly promote the construction of the industry chain and growth pole, and focus on the focus of efforts To achieve high-quality development!
thank you all!
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