Canon is the agent for the Digimaster 9110 in Heidelberg in Singapore. However, in the rest of the world, the machine was sold under the Canon brand under the name Image Runner.
The general manager of Canon's office system program department said: "This decision has certain strategic significance." Although Canon has strong strength in the low-end market, Canon lacks high-end products.
This strategy in Singapore may be possible to repeat in other markets in Asia, while implementing OEM agreements in Europe and North America. Mr. Tan said: "This marks our Canon company entering the high-end printing market."
The general manager of Canon's office system program department said: "This decision has certain strategic significance." Although Canon has strong strength in the low-end market, Canon lacks high-end products.
This strategy in Singapore may be possible to repeat in other markets in Asia, while implementing OEM agreements in Europe and North America. Mr. Tan said: "This marks our Canon company entering the high-end printing market."
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