The world is crazy for fantastic design (3)

"Fools" can also be quite tasteful

Surprisingly, very special companies such as American ceramic barns and Swedish IKEA furniture also contributed to the design revolution. The start of these stores is based on the premise that you don’t need to be a design enthusiast or hire an interior designer to make your home beautiful. These stores make it safe and easy to decorate your home. Hilary Billings, an important product developer at Ceramic Barn at the time and now running the online boutique "The Red Envelope", said: "At the time, there was such a contrast in American culture. When you opened the magazine, you saw a beautiful house. And decoration, but you can't have them."

The goods offered by these new stores are neither too expensive nor too bizarre. Do they avoid the thorny design decisions (for example, can I buy a black sofa and some Kerr armchairs?), and at the same time not report that the home is bland. Chain stores such as ceramic barns raise people’s design vision. If fools are able to put together what they bought from local supermarkets into a tasteful set of furniture, what other reasons can you buy such a dull couch? More importantly, should a sofa with a good shape be so expensive?

The answer to this question can be found in the newly opened Target store along the road. The company that led the new design movement in the United States had no concept of design. Later, the company’s managers realized that it was only desperate to compete with Wall-Mart on price. So the company resolutely changed course and adopted a very simple method: to buy expensive designers' imitation rights at a price of 20 dollars. In this way, Michael Graves, who worked for high-end design companies such as Italy's Alessi and became known for this, began to provide Target with stainless steel teapots, solid garden furniture and stubby scrapers. If asked if Alberto Alesi was unhappy because Greve repeatedly sold his design rights at low prices, he replied: "Our real purpose should be to the public."

Since the appearance of Graves's products in the Target store last year, the enthusiasm of the American public has brought this store's sales growth rate to double digits. The former Vice President of Target, now joining Apple's business development team, Ron Johnson, said: "Customers are interested in things that embody new ideas and communicate with their intentions." Not surprisingly, this headquarters is higher in Minne. The Persian department store chain has now become the object of discussion by the advertising managers of Madison Avenue, and it is a topic on the streets. This year, Target's number of stores has approached 1,000, and its product sources include Philippe Stark, a senior in the design community, another leading designer of Alessi’s company, and a young and emerging talent. Design team blue dot team. Mark Gersky, chairman of the National Association of Industrial Designers, said: "Everyone should have the right to get beautiful things. This is the principle."

Thanks for the development of technology

We have such right now and we should also thank the development of technology. American Ian Schlager, who led the trend of "affordable boutique hotel," said: "We used to do things without the necessary technology, but now technology is bringing us things that we don't know how to use." Remember the mood ring? Schlager has prepared rooms for his guests in his St. Martins Street Hotel - using the bedside to start the color bulbs that can control the room, the color of the light bulb can change from yellow to purple.

Computerization and new materials make everything cheaper and more efficient, and it is easier to maintain the quality of the product. The combination of these two aspects means that the form of the product can make the merchant profitable without having to adjust the function of the product. Toyota and other automakers dared to venture into a car with a good appearance such as the new Echo, and stuffed the car with various scraps, and the appetite was less than $10,500. Sony Corp. introduced the ultra-thin CAIO computer. The silver-violet machine is not as strong in function as other laptops. It is only better in terms of appearance and feel, but this machine has made Sony's personal computer. Ministry of death back to life.

Promoting the technological revolution -- and benefiting from it -- is nothing less than plastic that has long been considered cheap and ugly. Since the popularity of Bakelite in the early 20th century, plastics have never been as popular as they are now. For example, the polypropylene that appeared in the 50's can be used to make objects that have a smooth surface that can excite beauty, and it gives silk satin-like luster. Germany's genuine products and Coziol's design company are even more passionate about making plastic products become the new darling of people. Coziol's dinner fork with noodles has a smiley face, while the ice cream scoop has eyes. The “Tim” brush was actually legged. It was just three of the more than 200 “cute appliances” the company produced.

Buying everyday items is no longer a matter of routine, but rather the expression of personal style. Everything has become an ornament. Not long ago people were still trying to cover up some unsightly things in the house, and now manufacturers have begun to focus more on how to make daily necessities look fun. This may be a coincidence.

The demand for these new designs from companies is also rising. Fitch’s Foster said that his design store was overcrowded by corporate customers and that he had to return to school to read a business degree. He said: "The company pays more and more attention to designers, and when it comes to making business decisions, it is also necessary to listen to the opinions of the designers. I wanted to give managers more reason to let them think about a design. It's not just saying 'I'm so cool about this stuff'." But as long as cool is probably enough. Kodak abandoned the black box camera. Sweinlein has transformed the stapler into a streamlined company. Companies lacking design talent are looking for a consultant to design a red person.