In the industry, many dealers are busy all year round, and the result seems to be busy? Where is the profit of the dealer? Not at the manufacturer, not at the consumer, are still in the dealer's own hands! However, in order to obtain these profits, dealers need to make every effort to manage and constantly explore the road to profitability.
Dealer has no profit concept
Phenomenon: Some dealers only have the concept of price difference between products, which leads to a weaker cost concept. In many cases, profits are swallowed up by uncontrolled costs and rising costs. Profit is the sum of operating income minus various costs and expenses, but after subtracting costs and expenses, it finds that it is operating at a loss.
As a dealer, a little financial knowledge is very necessary. At the very least, we can grasp the profit and expenses. Otherwise, how can we be a home with a daily income of tens of thousands or even hundreds of thousands?
Dealers grab the market bigger than the profits
Phenomenon: Dealers are forced to position themselves in the market, and they are constantly squeezed by enterprises (upstream), peers (peer is the family), downstream (two batches or terminals are no longer loyal to one to purchase), and emerging channels. At the same time, due to the small scale of the company and its limited ability to resist risks, it is often necessary to reinvest the profits that came to the competition. Few dealers look farther, turn enemies into friends, and integrate resources from all sides to complement or alliance resources. Vicious competition to chaos the market with each other, there is no win-win situation, it must be a lose.
The same is a comrade-in-arms comrade, why can't you shake hands and make a fortune together?
Dealers get less benefit from management
Phenomenon: All said that "from management to benefit", many dealers have no chance. The management of the payment is not ideal, the collection is not accepted; the price management is not good, the price is lower and the sales are lower, the profit is less and less sold; the personnel management is not good, the income is not proportional to the expenditure; the expense management is not feasible, the expenses are arbitrary, and the accounts are not recorded; various management Ineffective, will lead to less and less profit!
For knowledge of management of management points, please refer to professional management personnel. This is a must.
Too much friction and loss in all links
Phenomenon: The interior is not a harmonious system. The goods that should not be imported now have entered, and the result has taken up a large amount of funds. It is also likely to cause another outspoken product of the best-selling products; the vehicles are often repaired, and large maintenance costs have to be incurred. Such a big accident is even more unsatisfactory; the product is seriously worn out, the damage is too much, the manufacturer does not subsidize; often lose the product, you don’t know, there is no way to check it; the product is slow-moving, you have to sell at a loss; the warehouse does not pay attention to fire prevention. Anti-theft, if a big fire can let the dealers accumulate a lot of torches for many years, and then do the cattle to do the horse for ten years, it will not make up for the loss! ... so many times, not to mention the profit, it is estimated that the cost is hard to earn back!
Take a step and think more. Focus on the coordination and thoroughness of internal operations.
Limited marketing level, I don’t know how to make promotions
Phenomenon: I could only invest a dollar at most, but I don’t know how to impose a three-dollar investment. I shouldn’t be promoting it. When I should wait and see, I will come up with a big price cut. I don’t know how to develop a new market, but I would rather compete. The fierce place is dead. Although the dealers are flexible in operation, the routines are often lacking. To solve the problem is more to "take a head to make decisions." Even considering the problem, it is one-sided. If you face the price cuts of your peers, you don't know that you might use a blocked terminal to get better.
Learn from the manufacturers and learn some advanced experiences, or accept more relevant marketing training.
No reasonable product system
Phenomenon: Without a reasonable product system, there is no profit structure system. Dealers go to find new products every year. Even if they find a good product, they don't necessarily match the original product. It is not a product that can make dealers make the most money. For example, while selling high-end furniture, while selling just need a mattress, there are several brand-name products in hand, but one does not make money, and there is no high-profit product (pure physical strength)...
The product is important and the product structure is more important. Find a gold-matched product system.
Can't profit from a soft service provider
Phenomenon: This is the biggest reason why dealers get unsatisfactory benefits! The current dealer service awareness is not strong, that is, the understanding of consumers and the services of offline customers are still seriously inadequate. If you are not in business, you will not be able to deliver the goods, you can only pick them up from the second batch or the terminal; or you will not return the goods, causing economic losses for consumers or offline customers; or if the delivery is not timely...
As an intermediary, service is the dealer's minimum business idea. Service is also a magic weapon for dealers to quickly gain the advantage of differentiation.
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