In May, 2017 Jiangnan International Fashion Week and the 18th China Jiangsu Apparel and Fashion Fair were successfully held. Among them, the clothing industry gathered together to share the traditional clothing brand in the "new retail" background to achieve "digital upgrade."
It can be seen that digital upgrade has become an important part of the development of clothing stores. Traditional clothing stores mainly use the cash register to obtain and manage effective data. How can the cash register help the clothing store to achieve digital upgrade? The common smart cash register - Rijinjinjin takes us to find out.
In the digital age, offline clothing stores face many opportunities and challenges. The personalized needs of users continue to stand out, the most obvious of which is the absence of cash. Under such a challenge, the cash register system can not only be a tool for collecting accounts, but also to further optimize the payment experience of users in the store. Rijinbu Financial combines online and offline to provide diversified payment methods and optimize store cashiers.
In addition, in the digital age, data is the best marketing helper. Through the sales situation at the front desk, Rijin Doujin outputs real-time data reports and generates data analysis charts. From the data analysis chart, you can see the overall sales trend, sales of different commodities, employee performance, etc., and accurately grasp the operation of the store. A close relationship between front-end employee sales and back-end boss management. You can also first understand the best-selling products, and then purchase them in a targeted manner to create more profitable space for the store.
But looking at these features, the most important thing is to tie customers who have already arrived. Is this the limitation? The competition in the apparel industry is so serious now, can the cash register bring traffic to the store?
To bring traffic to the store, you must first generate communication. What is the best way to communicate now? The WeChat public account is undoubtedly the most popular. Looking at the public article every day has become the habit of most people. Rijinjinjin grasps the habits of consumers and enters the store information at the cash register, so that the public number can be established with one click and the store can be directly displayed in front of a wide range of customers. By properly managing the public number, you can imagine how many passengers will be brought to the store.
Well, the problem is coming. Many shops don't have much thought to put on the public number. How to manage it properly? Rijin Doujin will be equipped with a large database, which will provide the latest articles of the industry for the public platform every day. Shops can select articles suitable for themselves and send them to their own public number to increase the heat and attract the flow of customers while maintaining the old customers.
We have always said that we want to integrate online and offline. We have done so much in the front. Is it just for offline service? Can customers directly trade through articles? This involves the concept of the micro mall, and Rijin Doujin helps the clothing store to open the store to WeChat, which is convenient for customers to purchase, which is very smart.
Faced with the challenges and challenges of digital reform, clothing stores need to do long-term planning and develop appropriate marketing strategies. This time, the trip to the Golden Day, the dry goods are full. On the issue of digital upgrade of power-assisted clothing, carefully consider each node to help clothing stores seize the opportunities of the industry.
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