The advent of the national fitness era, hip-hop innovation "Internet + outdoor sports" business model Date:2016-07-26 17:04
At present, the era of national fitness has come. With the intervention of the Internet and new technologies, the sports and health industry has also entered a new phase. A large number of sports+Internet companies and brands have emerged and have gradually formed an industrial climate. Hip-Hop stock is a representative enterprise in this wave of sports industry development. It develops through online and offline linkages, providing users with a relatively complete one-stop service from outdoor sports information, equipment purchase, sports socialization, and data recording. Services, created a new set of new business models for Internet + outdoor sports.
New business model, quick access to market recognition
For many outdoor e-commerce platforms, although there are some advantages in terms of price, but in the vertical professional, it is often difficult to meet the needs of real outdoor sports fans.
In this respect, hip hop has a different approach. Since its establishment, Hip-Hop has been using O2O+APP (online, offline, and mobile) business models to provide end-consumer and corporate customers with mid- to high-end outdoor sports products, including online B2C sales. , supplemented by offline retail stores, through the company's independent research and development of hip-hop sports APP APP sales on the mobile side, will be an increase in future sales.
Since its inception in 2010, Hip-Hop has been committed to bringing international high-end outdoor brands to the Chinese market, allowing more consumers to learn about outdoor sports. Currently, hip hop has built online shopping mall hip-hop mall; UHUT hip hop outdoor experience shop; multi-platform online flagship store and offline brand stores; outdoor sports APP ecosystem including hip-hop sports circle.
This new business model also quickly gained market recognition. At the beginning of this year, Hip-Hop was successfully listed on the National Small and Medium-sized Shares Transfer System Company and landed on the New Third Board. On June 24th, the list of innovation levels of the New Third Board announced that hip-hop shares, as the only sports equipment sales company of the New Third Board, also ranked among them and became one of the six companies in the innovation-level sports industry.
Capture enthusiast users and form a new e-commerce marketing model
From the point of view of the development of the entire e-commerce industry, the emergence of hip-hop has embarked on a new subdivision of the e-commerce industry, again demonstrating the value of vertical e-commerce. At the same time, it also proved hip-hop's professionalism and concentration in outdoor sports.
Hip-Hop is committed to focusing on outdoor sports crowds, using extremely vertical and precise interest syndication to automatically identify consumers with strong professional needs, and quickly promote transactions, which also drives the growth of outdoor sports e-commerce sales.
Currently, hip-hop brands include X-BIONIC, ASICS, SUUNTO, SALOMON, and other shoe clothing; SUUNTO, GARMIN, OSPREY and other equipment categories. The brand is widely available and has a wide range of products. see.
In terms of e-commerce channels, hip-hop has owned hip-hop stores and 12 major e-commerce portal platforms in China, and has dozens of physical stores in large shopping malls in Beijing and Tianjin, forming a development trend of online and offline linkage.
Accurate and accurate information, hip-hop builds an interest base for outdoor sports
In terms of information and social networking, hip hop sports as an important jigsaw of the ecosystem of hip-hop has enjoyed a strong user's viscosity and popularity in outdoor fitness segmentation. This is also the first running social software that really matches the value of sweat.
In the hip-hop sports circle, the sports mileage conversion U currency, sweat exchange equipment and other modes are realized. All products come from the brand mall and the quality is guaranteed; while all outdoor sports guidance and equipment strategies are not required, they can be used at any time. Learn about race information and social events from anywhere to make appointments; there are also medals and rankings to build personal achievements and become talented people in the circle.
In this way, Hip-Hop successfully stimulated the user's desire for outdoor sports and active participation in sports. The user's interest has been further stimulated and stimulated, which in turn has led to an increasingly perfect hip-hop outdoor sports business model, which has brought about a virtuous cycle of business.
It is through these highly instructive information transmissions that hip-hop users always maintain good outdoor exercise habits, which in turn promote the sales of equipment, shoes, and other products.
Nowadays, Hip-Hop is committed to making itself the first platform for domestic Internet + outdoor sports. Its innovative business model is of positive significance to the innovative development of the national fitness industry in the post-mobile Internet era. It is believed that other vertical electricity For commercial or professional interest network platforms, it can also provide important reference.
At present, the era of national fitness has come. With the intervention of the Internet and new technologies, the sports and health industry has also entered a new phase. A large number of sports+Internet companies and brands have emerged and have gradually formed an industrial climate. Hip-Hop stock is a representative enterprise in this wave of sports industry development. It develops through online and offline linkages, providing users with a relatively complete one-stop service from outdoor sports information, equipment purchase, sports socialization, and data recording. Services, created a new set of new business models for Internet + outdoor sports.
New business model, quick access to market recognition
For many outdoor e-commerce platforms, although there are some advantages in terms of price, but in the vertical professional, it is often difficult to meet the needs of real outdoor sports fans.
In this respect, hip hop has a different approach. Since its establishment, Hip-Hop has been using O2O+APP (online, offline, and mobile) business models to provide end-consumer and corporate customers with mid- to high-end outdoor sports products, including online B2C sales. , supplemented by offline retail stores, through the company's independent research and development of hip-hop sports APP APP sales on the mobile side, will be an increase in future sales.
Since its inception in 2010, Hip-Hop has been committed to bringing international high-end outdoor brands to the Chinese market, allowing more consumers to learn about outdoor sports. Currently, hip hop has built online shopping mall hip-hop mall; UHUT hip hop outdoor experience shop; multi-platform online flagship store and offline brand stores; outdoor sports APP ecosystem including hip-hop sports circle.
This new business model also quickly gained market recognition. At the beginning of this year, Hip-Hop was successfully listed on the National Small and Medium-sized Shares Transfer System Company and landed on the New Third Board. On June 24th, the list of innovation levels of the New Third Board announced that hip-hop shares, as the only sports equipment sales company of the New Third Board, also ranked among them and became one of the six companies in the innovation-level sports industry.
Capture enthusiast users and form a new e-commerce marketing model
From the point of view of the development of the entire e-commerce industry, the emergence of hip-hop has embarked on a new subdivision of the e-commerce industry, again demonstrating the value of vertical e-commerce. At the same time, it also proved hip-hop's professionalism and concentration in outdoor sports.
Hip-Hop is committed to focusing on outdoor sports crowds, using extremely vertical and precise interest syndication to automatically identify consumers with strong professional needs, and quickly promote transactions, which also drives the growth of outdoor sports e-commerce sales.
Currently, hip-hop brands include X-BIONIC, ASICS, SUUNTO, SALOMON, and other shoe clothing; SUUNTO, GARMIN, OSPREY and other equipment categories. The brand is widely available and has a wide range of products. see.
In terms of e-commerce channels, hip-hop has owned hip-hop stores and 12 major e-commerce portal platforms in China, and has dozens of physical stores in large shopping malls in Beijing and Tianjin, forming a development trend of online and offline linkage.
Accurate and accurate information, hip-hop builds an interest base for outdoor sports
In terms of information and social networking, hip hop sports as an important jigsaw of the ecosystem of hip-hop has enjoyed a strong user's viscosity and popularity in outdoor fitness segmentation. This is also the first running social software that really matches the value of sweat.
In the hip-hop sports circle, the sports mileage conversion U currency, sweat exchange equipment and other modes are realized. All products come from the brand mall and the quality is guaranteed; while all outdoor sports guidance and equipment strategies are not required, they can be used at any time. Learn about race information and social events from anywhere to make appointments; there are also medals and rankings to build personal achievements and become talented people in the circle.
In this way, Hip-Hop successfully stimulated the user's desire for outdoor sports and active participation in sports. The user's interest has been further stimulated and stimulated, which in turn has led to an increasingly perfect hip-hop outdoor sports business model, which has brought about a virtuous cycle of business.
It is through these highly instructive information transmissions that hip-hop users always maintain good outdoor exercise habits, which in turn promote the sales of equipment, shoes, and other products.
Nowadays, Hip-Hop is committed to making itself the first platform for domestic Internet + outdoor sports. Its innovative business model is of positive significance to the innovative development of the national fitness industry in the post-mobile Internet era. It is believed that other vertical electricity For commercial or professional interest network platforms, it can also provide important reference.
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