(1) The future maternal and child industry will become more specialized
For now, whether it is a brand or a retailer, whether offline or online, consumers have been in a state of turmoil in recent years.
This shows a concept. In the next 10 years, we will focus on efficiency and service. The efficiency depends on how our people and consumers interact, how to build emotional links, and how to influence retailers and consumers in a professional way. By.
Retailers have been the best in the past 10 years, but this era has passed and the retail industry has fallen.
In the next 10 years, this industry needs professional people to do professional things, do what you can do, all the friends in the industry need to work together, use professional services and quality assurance, pay attention to consumer experience and experience, and enlarge consumers. Space, from the perspective of consumers, suppliers and retailers work together to bring consumers back online from the online store to the retail counters through online promotion and offline experience. This is the mother. The common responsibilities and obligations of the infant industry.
(II) High-end development in China's maternal and child market
From the perspective of the domestic baby products market, the current mid-to-high-end sales platform is also in short supply.
In recent years, China's maternal and child industry has shown rapid development. The maternal and child products market has become a highland for many entrepreneurs. On the one hand, the maternal and child market has broad prospects and has become a well-known “sunrise industryâ€. In terms of maternal and child products stores in China, the scale, service, shopping environment, and business scope are quite different, and the competition is increasingly fierce.
According to the “2016-2020 China Maternal and Infant Industry In-depth Research and Investment Prospect Forecast Report†issued by China Investment Consultant, with the improvement of people's living standards, people's demand for pregnant baby products and services will become higher and higher, not only products are required. The variety is complete, the shopping environment is comfortable, and the service is thoughtful and meticulous. One-time purchase of all the necessary maternal and child supplies, do not have to run around, not to wait long queues, the "one-stop" shopping model of pregnant baby products supermarket will become the mainstream sales model in the future market.
Currently in Beijing, some businesses have begun to focus on the mid-to-high end market. Some merchants have gathered many foreign brand products in the store: baby clothes, cosmetics, pacifiers, toys, cribs, and everything. Among them, in a baby supermarket, there is a kind of water from New Zealand, which is very expensive. It is specially used for brewing milk powder for children, 5 liters, and the price is more than 100 yuan.
The average monthly consumption of urban neonatal supplies in China is more than 900 yuan. Coupled with the consumption of infants and young children in rural areas, the market for infant products in mainland China will exceed 100 billion yuan per year.
Since the mid-to-late 1990s, China's baby products market has entered a period of rapid development, with an average annual increase of more than 17%. The sales of baby products have gradually moved from mall counters to specialty stores.
In the city, the pursuit of health and high quality has become the first choice for many consumers. At present, the maternal and child products store in China has experienced more than ten years of development and is in the stage of crazy expansion. However, in this market, the lack of a well-known brand sales platform has led many domestic consumers to pay a large price to buy from abroad.
(3) Service will become a new growth point
At present, the domestic sales of baby products are diversified. In addition to traditional department stores, brand stores, baby products stores, and large baby chain stores, some innovative retail models are gradually accepted by consumers, with a rapid growth trend.
For example, the online and offline combination of infant retail brands and a large number of online stores of C2C baby products have gradually highlighted their brand effects.
As the market matures, consumers have a cumulative effect on brand awareness, and consumer spending power will increase, and brand consumption preferences will gradually increase. Brands of infant products with rich industry experience and high brand recognition will benefit more and the brand effect will become more prominent.
How to get more profits in this kind of market competition, some businesses are also seeking innovation.
Although the current domestic infant and baby market is very large, but there are some large sales platforms, consumers need a large “supermarket†with trustworthy and complete goods. Here, they can not only purchase the products they need in one stop, but also enjoy them. To the extra service.
Some baby products merchants in Beijing are also using their brains for service. Instead of simply selling products as the main service, we will work hard to improve services.
For example, some franchise stores focus on the training of sales personnel, let them know more about infants and young children, to help more "pregnant mothers" to understand the needs of "babies." At the same time, open more service areas in the mall, and face-to-face communication with the “pregnant motherâ€.
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