Evian water packaging creative design

According to Evian, the combination of snow melting and natural rainwater from the Alps has undergone over 15 years of long natural purification and glacial rock filtration, resulting in Evian's unique purity and excellent mineral balance. . Evian Water's excellent natural quality, legendary life experience, unique bottle design, and the positioning of the nobility's filling water have created a brand name that nobody knows. Its bottled design is exquisite, very artistic, creative and stylish features, luxury limited edition water bottle more attractive eye. Evian is France's mineral water brand with more than 200 years of history owned by Danone. It is one of the most expensive mineral waters in the world. As early as 1789, the production of Evian mineral water began. Evian Water has been recognized as a healthy water since then. Its excellent physiotherapy efficacy was recognized by the French Medical Research Association in 1878.

Evian has launched a commemorative glass bottle with exquisite design and artistic atmosphere every year since 1995, sharing a memorable and classic memory with people who love water fashion and water art all over the world. Evian is good at integrating fashion and creative elements into each design bottle. Each limited-edition commemorative bottle has won the favor of countless fashion lovers and has become a classic collection of global collectors.

Evian's partners include Christian Lacroix, Jean Paul Gaultier and Paul Smith. They collaborate to launch limited edition water bottle designs. In 2008, it collaborated with renowned fashion guru Christian Lacroix to design the Pret-a-Porter espresso bottle. The Ella bottle designed by Christian Lacroix was designed by Christian Lacroix.

In 2009, Jean Paul Gaultier, a well-known international fashion designer, collaborated to create a unique "crystal" brilliant work - the 2009 Evian JPG cloud bottle, magical crystal pattern embedded in the glass bottle, a perfect interpretation of the Cloud water is pure and natural. Designer Jean Paul Gaultier has been hailed as the “old naughty fashion genius” genius, a unique style of design, mysterious and elusive tunes has always given people a unique sense of fashion pioneer, taste. Jean Paul Gaultier infuses his consistent young, playful, and energetic creative elements into his creation. With his inspiration, his talented and unique design infuses Evian with pure and simple fashion. Jean Paul Gaultier's unique combination of personal style and Evian, fresh navy blue with a simple and transparent crystal pattern, full of ocean atmosphere, just right to show the vitality of Evian. The giant crystal pattern, dressed in a glittering costume for the glass bottle, resembles a glittering kaleidoscope, reflecting the bottle's natural origin from the French Alps. After 15 years of natural filtration, the Evian mineral water is pure and natural. The essence.

Cloud bottle designed by Jean Paul Gaultier Cloud bottle designed by Jean Paul Gaultier

Following the great praise of the 2008 Cloud Bottle and the 2009 Yunhai Bottle, Evian Natural Mineral Water from France continues the practice of cooperation with internationally renowned fashion designers. This year, it collaborated with creative British fashion designer Paul Smith. Create a youthful "Happy" 2010 Evian bottle. Paul Smith's iconic bright colored stripes are embedded in the crystal clear Evian glass bottle, injecting youthful vitality into Evian natural mineral water, conveying the youthful, natural and healthy life philosophy advocated by Evian. The pure natural nature of the natural mineral water from the Alps also manifests the new life concept of "Live Young" advocated by Evian. The body part of the bottle shows both Paul Smith and Evian's logo, making it easy for people to see at a glance their English partner Paul Smith, who has a significant relationship with the British fashion industry. 2010 Evian's cloud bottles all reflect the natural purity and superior quality of Evian - the use of criss-crossing colored stripes, fully reflects the young people's youthful vitality and optimism; bottle design is full of modernity, seven-color neon-like Colorful, creative and full of joy, five different colors of caps are full of playfulness.

2011- Following the launch of a limited edition mineral water bottle design by three well-known designers, Evian partnered with Issey Miyake to present the brand slogan: "Live young". Art mineral water bottle. Mitsushi Life, who always likes geometric patterns and deconstructed styles, is not forgetting the old book even if it is designed for mineral water bottles. The straight and slender flowers are simple and delicately painted. They are printed on transparent bottles and are strongly contrasted and vibrant. This time, the classic fold lines in the fashion world, as well as simple and fresh inspiration, outline the blooming flowers as a bottle design of Evian natural mineral water. Following the simple style of Miyake, the clean, beautiful and imaginative flowers bloom in Evian's crystal-clear bottle, giving them an ethereal and refreshing feeling, combined with the master's iconic fashion elements, creating poetic and humorous. Visual conception. 2011 Evian Yun bottle will bloom on your table like a flower, so that your table instantly becomes a sea of ​​flowers. Compared to the relatively luxurious design of previous designers, the design of Miyake's life is more affinity and appealing, and people can not help but think about it.

In order to ensure the pure natural quality of Evian Water, its filling place is its water source. The entire filling process does not have any form of processing and processing. It is completely automated. 300 sampling tests are performed one day to ensure that each E The water quality of cloud water is pure. Evian Water absolutely had no contact with consumers before they met the lips of the consumer. Even France’s laws stated clearly that Evian's filling and packaging must be carried out in water sources to prevent human factors from damaging the product quality. The legendary life experience, excellent water quality, and demanding filling process, appear in 44 key cities around the world at a price of 2L/2.3 euros or 25 yuan, and both show that Evian Water is the world's filling water aristocracy. The status. Based on its own aristocratic quality, Evian has positioned itself as a pure, healthy, high-grade mineral water and operates it as a luxury item. Evian has been only sold in 44 key cities around the world, through more than 100 distributors, to target consumers. It also regularly sells limited edition mineral water in the world, and Evian has received very few certifications. Several high-quality restaurants offer Evian mineral water. Its pricing strategy is also based on this aristocratic positioning. Evian Greater China executive director and Hong Kong native Sun Weiqiang declared that Evian is not just a bottle of water, it is first of all a concept, a way of life. It is generally only suitable for people who earn more than 6,000 yuan a month. This part of the middle- and high-income group “will pay more attention to the symbolic significance of the brand or product when selecting goods” in order to express themselves to some extent, satisfy self-esteem, and Evian’s aristocratic positioning and high quality of health and purity are very good. Catering to the consumer psychology of this target consumer group, it is expensive and popular. So far, Evian Water has not yet become a popular drink, and Evian is also afraid of becoming a public drink. Evian Water seems to be one of the Chinese fashion indicators.