Black-and-white printing is the mainstream product of digital printing. The market share is very large. Most of the variables such as bank documents and customer information on the bills, bar codes and other elements are in fact printed in black and white. The output and production capacity are far reaching. Far more than a color job.
Is black and white digital printing a transition?
At present, digital printing has developed unsatisfactorily in China. The biggest obstacle is that its production costs are too high, and the market application guidance is not perfect. Taking color digital printing as an example, most of the print and printing activities are concentrated in relatively high-end markets such as personal albums and desk calendars. At present, such high-end demand is not very strong in terms of domestic per capita printing volume and level. The situation has caused China's digital printing market to always be “say good or badâ€. Both the users and the service providers have been really sweating for it.
At this moment, people may overlook a market space, that is, the black and white market of digital printing. Although it seems that it is somewhat low-end, this market space has always occupied an indispensable position in the digital printing field in the world. Some people may say that black-and-white digital printing is only a transitional role and will eventually be eliminated by color digital printing. However, if you carefully analyze the black and white digital printing market, you will find this argument is groundless, and most of the black and white digital printing market and the color printing market do not have an intersection, which means that the two have completely different directions And positioning, at least for now, black and white market is not a transition of color digital printing.
Where is the market for black and white digital printing?
So where is the black and white digital printing market positioning? I can see from the digital printing application of the factory that I mentioned at the beginning of the article that bills and bills are the two main applications of the black and white digital printing market. It can be preprinted using databases and variable data printing technology. The file is supplemented with personalized information.
Here is a set of data for reference: China Merchants Bank announced in 2006 that its credit card issuance amounted to 10 million, which means that after 2006, China Merchants Bank will send at least 10 million credit card statements each month (this It does not include the notification of payment reminders. The above is only the credit card circulation of China Merchants Bank. How many commercial banks does China have? How many credit cards will be issued? How many sheets of statement printed on the black-and-white digital press can be produced, and the amount is astonishing! In fact, the statement is not limited to only one bank. At present, with the popularity of digitalization, more and more bills have entered people’s lives, and almost all of them are used for electricity bills, property fees, communications, and insurance companies’ insurance policies. The black and white printing market is shocking.
When we enter the supermarket, we see a wide range of goods. Bar code information that is not noticed on every commodity is also the most widely used black and white digital printing market. It is on the pre-printed product packaging box again. Printed with a digital printer, each product has different bar code information.
In addition, apparel tag, most of the tags, etc. are all involved in black-and-white digital printing.
Current status of black and white digital printing market At present, the domestic black and white digital printing market has basically matured and stabilized. The development of technology and equipment has been able to fully meet the needs of the market. The output is far greater than that of color printing and the speed is faster, but due to black and white The quality requirements of digital printing products are not high, so the profitability of leaflets is also very low. They can only rely on small profits and quick sales to obtain profit from applications. This also causes many companies engaged in black-and-white digital printing to seek differentiated competition to ensure their own Share.
Here, a relatively new concept "one-stop" service is introduced. The so-called "one stop shop" service provider realizes a one-stop service from the printing of printed products to the packaging and postal delivery. This actually includes the services before printing to customers. The solution is to truly realize a complete "digital" process. This "one-stop" service has become the primary solution for all service providers to attract customers and achieve differentiated competition.
The trend of black and white digital printing The future of digital printing market in the end is the color or black and white world, my point is: black and white digital printing will always have its foothold, will form the ultimate trend with color digital printing, each occupy their own market.
However, with the improvement of living standards, people’s demand for color digital printing will gradually increase, and there will be much room for growth. In contrast, black and white printing jobs for commercial purposes, such as the aforementioned bills , bills, etc., demand will be greatly increased. So one sentence can be summarized: "color" will develop rapidly, "black and white" will live well!
Is black and white digital printing a transition?
At present, digital printing has developed unsatisfactorily in China. The biggest obstacle is that its production costs are too high, and the market application guidance is not perfect. Taking color digital printing as an example, most of the print and printing activities are concentrated in relatively high-end markets such as personal albums and desk calendars. At present, such high-end demand is not very strong in terms of domestic per capita printing volume and level. The situation has caused China's digital printing market to always be “say good or badâ€. Both the users and the service providers have been really sweating for it.
At this moment, people may overlook a market space, that is, the black and white market of digital printing. Although it seems that it is somewhat low-end, this market space has always occupied an indispensable position in the digital printing field in the world. Some people may say that black-and-white digital printing is only a transitional role and will eventually be eliminated by color digital printing. However, if you carefully analyze the black and white digital printing market, you will find this argument is groundless, and most of the black and white digital printing market and the color printing market do not have an intersection, which means that the two have completely different directions And positioning, at least for now, black and white market is not a transition of color digital printing.
Where is the market for black and white digital printing?
So where is the black and white digital printing market positioning? I can see from the digital printing application of the factory that I mentioned at the beginning of the article that bills and bills are the two main applications of the black and white digital printing market. It can be preprinted using databases and variable data printing technology. The file is supplemented with personalized information.
Here is a set of data for reference: China Merchants Bank announced in 2006 that its credit card issuance amounted to 10 million, which means that after 2006, China Merchants Bank will send at least 10 million credit card statements each month (this It does not include the notification of payment reminders. The above is only the credit card circulation of China Merchants Bank. How many commercial banks does China have? How many credit cards will be issued? How many sheets of statement printed on the black-and-white digital press can be produced, and the amount is astonishing! In fact, the statement is not limited to only one bank. At present, with the popularity of digitalization, more and more bills have entered people’s lives, and almost all of them are used for electricity bills, property fees, communications, and insurance companies’ insurance policies. The black and white printing market is shocking.
When we enter the supermarket, we see a wide range of goods. Bar code information that is not noticed on every commodity is also the most widely used black and white digital printing market. It is on the pre-printed product packaging box again. Printed with a digital printer, each product has different bar code information.
In addition, apparel tag, most of the tags, etc. are all involved in black-and-white digital printing.
Current status of black and white digital printing market At present, the domestic black and white digital printing market has basically matured and stabilized. The development of technology and equipment has been able to fully meet the needs of the market. The output is far greater than that of color printing and the speed is faster, but due to black and white The quality requirements of digital printing products are not high, so the profitability of leaflets is also very low. They can only rely on small profits and quick sales to obtain profit from applications. This also causes many companies engaged in black-and-white digital printing to seek differentiated competition to ensure their own Share.
Here, a relatively new concept "one-stop" service is introduced. The so-called "one stop shop" service provider realizes a one-stop service from the printing of printed products to the packaging and postal delivery. This actually includes the services before printing to customers. The solution is to truly realize a complete "digital" process. This "one-stop" service has become the primary solution for all service providers to attract customers and achieve differentiated competition.
The trend of black and white digital printing The future of digital printing market in the end is the color or black and white world, my point is: black and white digital printing will always have its foothold, will form the ultimate trend with color digital printing, each occupy their own market.
However, with the improvement of living standards, people’s demand for color digital printing will gradually increase, and there will be much room for growth. In contrast, black and white printing jobs for commercial purposes, such as the aforementioned bills , bills, etc., demand will be greatly increased. So one sentence can be summarized: "color" will develop rapidly, "black and white" will live well!