Modern merchandise packaging design suitable for e-commerce sales
As the carrier of information, the network has penetrated into every corner of the world. The organization of demand and distribution has not been divided by the size of the country, market, investment, or trade. All networks will be completed through the Internet and will follow the network order.
As early as 2001, the Ministry of Internal Affairs and Communications of Japan researched the technology of transmitting network technology through flowers. Although it is limited to limited fragrances such as Apple, it has changed the way that previous network transmission was limited to the transmission of images and sounds, and it was only a visual and audio transmission technology. Olfactory transfer technology has been added. The use of these technologies will enhance the sales of scented products such as cosmetics and perfumes. The combination of graphs, sounds and tastes will surely have an impact on e-commerce sales.
Many traditional companies are facing challenges. Network technology has completely changed the customer's consumer behavior and consumption patterns. The packaging and decoration promotion function will also be diluted, losing its glory. As society enters the era of e-commerce, new requirements are placed on the function of packaging. As a result, the packaging design of goods has encountered new problems.
Security anti-counterfeiting packaging design
The rapid development of modern science and technology, the general packaging design anti-counterfeiting technology has no effect on counterfeiters.
Christine Rommel, an expert in packaging design and technology in the Far East, pointed out that copying plagiarism in packaging design in mainland China has become a strategy adopted by many small businesses in their actual operations. They and the market's packaging design of brand-name products are confusingly changed with minor changes. For example, Jinliufu produced by Wuliangye Distillery was dubbed “King Tai Fook†by a small factory and they used the high-precision scanner to obtain Jinliufu directly. Packaged packaging design renderings, and then through the graphics software such as photoshop processing, "six" into "big" to maintain the overall effect of the same, so that consumers at first glance is not easy to perceive the changes made, to charge Well, it's real!
Obviously anti-counterfeiting has become a major problem in China's modern packaging industry. Strengthening the visual effect of packaging design and strengthening the packaging and printing industry technology has become a powerful weapon in counterfeiting and rights protection.
We can use special textured paper, special pigments and packaging design techniques such as holographic images, authentic inspection seals, bas-relief embossing, etc. to achieve specific effects in packaging design, so that those counterfeit goods can be copied or cost-reduced. Unrealistic, quit hard. Therefore, the innovative approach of packaging design is combined with the technology of the printing industry that integrates high-tech achievements. The pursuit of unique originality and unique visual effects is another direction for the sustainable development of the packaging design industry in the future.