[China Packaging Network News] Recently, Chongqing Municipal CPPCC in order to promote the full coverage of green printing textbooks in primary and secondary schools, personally responded to the three national departments (Press and Publication Administration, Ministry of Education, Ministry of Environmental Protection) previously published " A Notice on Implementing Green Printing for Primary and Secondary School Textbooks."
Prior to the official actions in Chongqing, Beijing, Shanghai and many provinces have fully implemented the green printing of primary and secondary school textbooks.
At the same time as the green printing is being pushed forward at the national level, many private printing bosses still have blank green prints in their “brain memoryâ€. Today, we bring green print literacy stickers to everyone.
What is green printing certification?
The green printing certification currently mentioned is actually based on the environmental protection standard of the People's Republic of China, which was promulgated by the Ministry of Environmental Protection of the People's Republic of China - HJ 2503-2011 "Technical Requirements for Environmental Labeling Products Printing Part I: Lithography". certified product.
According to the official source, the main contents of the green printing certification inspection include: the management requirements of the company, the environmental behavior requirements of the product, the environmental management requirements in the production process of the production company, and the conformity of the product quality and the authenticity of the submitted materials.
The idea that people can understand it is that green printing requires companies to focus on energy-saving and emission-reduction in printing equipment, materials, and binding processes, and to use raw materials such as green paper, ink, and glue. For example, paper is white, less brighteners are used, and the ink uses environmentally friendly "soybean ink", which can be completely integrated into the natural environment after decomposition. Printing products printed in this way do not harm human health, but also have a very positive effect on environmental protection.
A qualified printing company can voluntarily apply for green printing environmental labeling product certification. Its mark is "Ten Ring":
The relationship with the company's "money pass"
To clarify the relationship between the certification of green printing environment logo products and the interests of enterprises, we must understand the characteristics that they have from the date of birth – official.
The official nature has two connotations:
First, the state will grant grants and tilts to project development funds, industrial policies, and management measures to companies that have obtained certifications for green printing environmental labeling products, namely, “preferred policies and funding supportâ€;
Second, when the government purchases printed products, such as primary and secondary school textbooks, ticket vouchers, and other government procurement printed materials, it may take necessary measures to implement green printing. These products must be printed on the company that has obtained the green printing environmental labeling product certification. "Official custom, batch hand-picked."
Then, the company got the certification of the green printing environmental logo product. Specifically, there are the following three “money classicsâ€.
The first is to obtain "admission tickets" for government procurement and bidding projects.
There are two "official notices" worth mentioning, one is that Xiao Bing just mentioned the green printing of textbooks in primary and secondary schools. It was promoted by the three ministries and commissions in an effort to realize the full coverage of the green printing of textbooks for primary and secondary schools nationwide;
One is that at the end of last year, the Ministry of Environmental Protection issued a notice regarding the green printing of ticket documents, and strived to achieve green printing at the end of the “Twelfth Five-Year Plan†period. Government-purchased tickets and ticket documents basically led to green printing and encouraged and encouraged other types of ticket documents to gradually achieve green printing. .
The second is the “pass†for printing exports.
Many countries set various trade barriers to protect their own interests, including tariff barriers and non-tariff barriers. The role of tariff barriers has gradually weakened, and the role of non-tariff barriers has become increasingly stronger. Non-tariff barriers are mainly product standards and green trade barriers, so obtaining China's environmental labeling product certification is one of the main ways to eliminate trade barriers, and it is also a “pass†for export printers to obtain orders from overseas customers.
Third, printing companies can use the "green marketing" signboard. With the "National Green Certification" sign, coupled with the green packaging of the product, printed products are more likely to be favored by consumers.
Self-assessment, what are the risks?
According to the statistics of the year-end statistics of last year, 389 printing companies in China have obtained the national green certification, and many of the printing industry's big names are also among them, such as Zhonghua Printing and Xinhua Printing.
However, the owners of small and medium-sized printing companies may not be as active as the printing giants, and they have many concerns about applying for a national green certification.
First of all, it is the high cost of green printing. Due to the advanced requirements for equipment and environmental protection materials used in green printing, the existing equipment and materials for SMEs cannot meet the requirements. The purchase of environmental protection equipment and materials requires a large amount of capital investment.
Second, there is a shortage of environmentally friendly raw and auxiliary materials. China has not completely popularized the production of environment-friendly raw materials in inks, wetting fluids, etc., but some high-end products produced by some large-scale enterprises can meet the standard requirements. At present, there are a large number of non-environmentally friendly raw and auxiliary materials in printing enterprises. , Failed to find a substitute for inexpensive products.
Finally, the problem of underconsumption. The green printing market is an emerging market. Although it is the future direction of development, due to the high price of green printing products, green printing products do not dominate the market competition compared to cheap printing products.
Opportunities always coexist with risks. The bosses of printing companies need to weigh and weigh in their hearts. Whether the strength of the company is strong or not, and if the relationship network is strong, if you have confidence, you should not hesitate to be a person who dares to eat crabs; if you are hesitant, you may wish to focus on the growth of the company. At the same time carefully manage the relationship network so that the time is ripe.