Eight items of attention
Note 1: Aesthetics is the foundation, but it must be hidden behind
A mature graphic designer not only has a sensitive marketing awareness, but also has a profound aesthetic foundation. Art is a tool, aesthetics is the foundation, but not the purpose. The composition of the plane composition, color composition, and three-dimensional composition, the ratio, balance, contrast, rhythm, and rhythm between design elements are all intended to convey marketing information and guide customers to purchase. If the packaging design of the United States from the marketing strategy, there is no value.
Note 2: Industry properties, one second in place
According to a survey by Fulai, a mobile consumer's eyes stay on the packaging for up to one second, and the still consumers only have three seconds. Whether they can convey the core information of the product to the consumer within a limited time is An important criterion for measuring the success of a package is that the information it conveys must be clear at a glance, whether food, medicine, or cosmetics are used or not, and what features and advantages will be achieved in one second.
Note 3: Research and Beyond Competition
To study competitors, be sure to establish and strengthen the separation points on the packaging! Use a strategy that has no people and different people to seize the market. Establish your own brand competitive advantage. In addition to the different packaging forms, there may also be different methods of segmentation using hue, font, and main vision. As a kind of effective competition means, packaging differentiation plays an important role in terminal interception. The packaging with visual impact can be pleasing to the eye, and the communication of core values ​​can be pleasing.
Note 4: The preference of the target group is the preference of the package.
Don't try to please all the people in design packaging. Must you think about who is the core consumer group? What are their values ​​and aesthetic interests? For example, most women like white and red and pink, and they are called women's colors. The use of these colors for women's products can cause women to love them. Be sure to design the packaging based on the consumer preferences you have set so that your packaging design will allow buyers to identify themselves.
Note 5: Terminal display effect
The terminal is the best testing site for measuring packaging design. In addition to the above considerations in the design, the actual effect of the packaging on the terminal directly affects the success or failure of the sales, for example, in which category area the packaging is displayed and put together with other products. When your company displays on the terminal, it may take several boxes to display it together. Will it appear disorganized? In addition, the packaging is not independent at the terminal. It is centered on packaging, supplemented by corresponding advertising and various promotion methods to achieve the unity of the product image. These factors must be taken into consideration.
Note 6: The price factor of packaging
Packaging is a means to reflect the value of a product. At the beginning of design, it must be clear that the company is willing to bear the packaging costs for the product. This involves product price positioning, product costs, transportation costs and so on. In this way, we must consider the packaging materials and printing prices at the same time. Even take into account the link costs after using the package.
Note 7: Packaging materials that do more with less
Material is the material carrier of packaging, and it is the material basis for reflecting design ideas. Lack of material Any perfect design can only become a fantasy of the Emperor's new clothes. With the help of suitable materials, the creative style of packaging can be fully expressed. Through the visual contrast of different materials, let viewers feel the value of the product. This is the art of materials. To truly represent the art of materials, it is up to the designer to carefully manage the packaging design process.
Note 8: The icing on the print process
Designers should be familiar with the characteristics and performance of various printing processes. The design can only be combined with the use of material materials, and appropriate application of various processes such as UV, punching, slicing, hot plating, etc. can maximize the effectiveness of the packaging and products. The actual combination with the company is optimized. Appropriate use of special processes, spending the same money, will enhance the package's sense of quality and beauty. To achieve the icing on the cake.