Photo service industry brings spring to digital printing

Digital printing companies have been looking for new ways to expand their customer base and increase revenue, while the recent trend of a more popular consumer - the use of personal digital images to create a variety of professional photographic products - is a digital printing service provider Bring new growth opportunities.

Our common professional photography products include personalized photo albums, desk calendars and greeting cards. The latest statistics released by Photofinishing News show us how popular photography products are. It is understood that the number of consumer albums printed worldwide will increase from 30 million in 2007 to 80 million in 2010, an increase of 167%. As a result, digital printing service providers that have already opened photo service business can fully utilize consumer demand for personalized photo albums and other professional photography products to rapidly expand their market.

The advent of electrophotographic printing technology has enabled digital presses to produce consistent, high-quality images, but also offers consumers an ideal solution for printing photographic products. With digital presses capable of double-sided printing and variable data printing on a variety of substrates, consumers can now create unique, personalized photographic products. Recently, many printers have added the ability to texture the surface of prints, adding more value-added options to digital print shops.

To further enhance your operating characteristics and meet the professional requirements of photography clients, you need to establish a photo service business in addition to an advanced digital printing machine. Photo authoring software allows end-users to create personalized photo albums with their digital photos and deliver them to customers. For example, a travel agency can provide customers with such software, allowing them to create personalized desk calendars, photo albums, and other products using the photos they take during the holidays. Consumers can then hand over orders for these products to commercial printers, allowing them to help themselves with printing and finishing.

In addition, you also need a series of finishing equipment for coating, cutting, folding, creasing and binding. As consumers' creativity increases, the finishing options used to produce new types of photographic products must also meet the needs of consumers. Coating (for example, high-gloss coating) can improve the aesthetics and attractiveness of prints, and post-press processing options such as linking machine book or wireless binding can improve the quality of photographic products and the productivity of digital printing service providers.

An electronic system for receiving orders and payments not only simplifies the printing service provider's production process, but also increases their speed of transfer. By using the e-shop, customers can place orders, upload images, and pay for their products through the website. At the end of this process, you also need to use a system for managing and fulfilling orders.

Once you decide to get involved in the photo service business, you need to develop a sales and marketing strategy to determine your goals and the best way to achieve them.

All in all, photo services can provide digital printing companies with a valuable opportunity to realize differentiated operations and increase sales.