[Chinese Packaging Network News] Today, packaging has become one of the many tea companies to show their corporate culture. To go out, tea companies must first create their own brand packaging. Special edition packaging allows each tea company's corporate culture, brand concept, and product features to be reflected on the packaging. “In recent years, with the development of the Wuyishan tea market, tea companies have paid more and more attention to tea packaging and the level of tea packaging has also increased substantially.†Liu Guoying, president of Wuyishan Tea Association and president of Yan Shang Tea Technology Institute, said that Wuyi Mountain Most manufacturers with a certain scale will do their own packaging. He said that sales in the market should encourage tea packaging to be listed. After tea packaging is introduced into the market, there are trademarks and factory names. This not only facilitates management and plays a regulatory role, but also helps consumers directly contact tea companies. "For tea companies, the role of packaging in brand promotion is very large." Liu Guoying said.
Unifying tea packaging has advantages
The tea produced by tea companies is not a kind of product. Even if the category of tea is relatively single, the same tea will use different packaging designs at different sales stages. Therefore, serialized packaging of tea is particularly important. Serialized tea packaging has many advantages over single, unrelated tea packaging.
1. The integrity of the design
Emphasize the overall design and emphasize the overall appearance of the product group. Therefore, the large potential, distinctive features, and strong overall sense can avoid the disadvantages of unplanned design, such as individualism, different styles, lack of interaction, and lack of overall effectiveness.
Tea packaging has become a carrier of corporate culture, many advantages need to be sorted out
2. Good display effect
Serialized packaging has a good display effect. In general shopping malls and supermarket shelves, serialized packaging takes up a large area of ​​exhibition space. Produce an impact that overwhelms other goods. The group beauty, regular beauty, and strong information transmission presented by serialized tea packaging are conducive to competition with other tea products. Due to its distinctive features, it appears on the shelves in a complete set, enabling consumers to immediately identify their marks and names, so as to achieve a deep impression, remember the effect of prison.
3 is conducive to publicity
The family characteristics of the serialized tea packaging design can be achieved with the effect of one-to-one when promoting tea leaflets. An influential brand-name product can drive the production and sales of a batch of products. If consumers have a sense of trust in a product in a series, they will also have a good impression on other products in the series, and at the same time, they can also reduce advertising expenses. In the laws of formal beauty, the unity of diversity and integrity is an important rule. The serialization of tea packaging design also conforms to the basic principle of “multiple and unified†aesthetics.
A visionary tea company should take into account the future direction of tea development, reflect the forward-looking nature of tea packaging, and lay a good foundation for future tea packaging. Series of tea packaging can make the entire tea brand coherent, but also help cultivate consumer sentiment.
Personalized packaging gradually develops
Tea packaging is not the best, only suitable. To allow consumers to quickly remember their own brand of tea, packaging needs to be linked to the company's own characteristics, so that consumers have a rational or emotional perception, increase the product's visual identity. From this perspective, we must focus on product personality and brand identity. A good package must have accurate communication and unique visual language. It can quickly enable consumers to recognize and familiarize themselves with each other, and can quickly combine products and companies to bring win-win sales and brands. It has three characteristics: First, the packaging needs to have its own industry characteristics; Second, a tea company's product packaging needs to have a particular consumer group preferences; Finally, it is a beautiful and practical typesetting design.
One side is the convergence of over-packaging of tea rituals. On the other hand, in order to adapt to new changes in the market, some tea traders have changed their marketing tactics and started to introduce simpler, more practical and personalized packaging. It is more popular to be able to save resources and reflect personalized features of the brand.
It is understood that in the past, more than 90% of Wuyi tea was packaged in Wenzhou Longgang, Xiamen, and Guangzhou, and local packaging was rarely produced. Most of the packaging used by the tea companies are mostly customized or purchased on the market, and they are relatively general and have no brand features. The tea packaging has almost the same materials, styles, and methods. They are imitative to each other, and there is no creativity at all. Product packaging Differentiation is difficult to reflect. High packaging and transportation costs, as well as companies can not communicate with manufacturers in time, it is difficult to see the sample the first time, the products produced are prone to color, error and so on.
Entering the legendary packaging store, the heavy atmosphere of Wuyi Mountain immediately unfolds in front of it: various kraft paper packaging, wooden packaging, and Wuyi Mountain tea maps, Wuyishan scenery, etc., simple style, clear lines, outline the spirit of Wuyi tea ceremony. And "," the concept of "clear."