-- Haohan Product Design Co., Ltd. Chen Wenlong
Although technology has progressed more and more, life seems to be losing control and becoming more and more confusing. Faced with the advent of the new economic era, how to make consumer demand and corresponding technology become one and become important new ones. rule! The product life cycle described in past marketing studies: the introduction period, growth period, maturity period, and recession period have resulted in qualitative changes and quantitative changes due to improvements in the type and speed of the media; this objective environment has made it possible The “Buttery loops†effect (small factors or events that sometimes engender and cause major changes and impacts) has become more apparent, and the product R&D and marketing system is Quickly evolve and change structurally!
The so-called "Chaos" refers to the existence of latent intrinsic connection between apparently irrelevant events! The experts in chaos have focused their theories on the underlying order, subtle differences, the "sensitivity" of things, and the study of the "rules" of unpredictable things that may produce new things.
From a commodity point of view, today's manufacturers' core competencies in the face of market competition are "how to create product differentiation, how to reduce costs and produce price competitiveness, and how companies can quickly adopt countermeasures in the face of changes." reaction"! The relative influence of these “competitions†and the changes that they present are interpreted from another point of view in the perspective of chaos theory: “It is better to pay attention to the interaction between these systems than to emphasize how each system competes. "The influence and complexity associated with" "such as: Apple Computer in response to the PC's competition, after the design of the launch of the i-Mac, related or non-related products are deliberately tried to such a creative concept. The effect is that “the application of transparent materials in product design†has become a popular new rule during this period of time, and it has tainted the next wave of changes.
Another example is: Because of the application of global resource integration to produce new products, such as designing R&D in Taiwan and opening mold production in mainland China, manufacturers are competitively priced and consumers are also enjoying profits; and so are designs. The development has become a kind of commercial means that can be outsourcing, and the design is no longer equal to the added value that the high price has!
The mutual influence between systems is due to the fact that each independent individual and the surrounding environment, including nature, social and ideological trends, are related to each other; on many levels, these changes affect each other and may Create unpredictable chaos! In other words, the competition between organizations and the internal competition of organizations should both accumulate the potential energy of new ideas and show possible impact!
Chaos theory points out that each individual and organization has its own "self-organization" in operation, creating a balance between this individual or organization through negative feedback (repulsive force) and positive feedback (suction) within the organization; for example, a group of flying to the south Each individual will maintain a “minimum and maximum†distance from each other, although there is no fixed pattern among them to follow or a unified system of issuing orders; the entire group’s flight The path is a balance between positive and negative feedback of suction and repulsion. These self-organizing systems create their structure and function by some "degrees of freedom" formed by itself!
In Taipei, you can easily buy a variety of foods and enjoy a variety of foods. How complex it is to want to form such a huge catering and logistics system, but the city government does not need and cannot elaborate. Detailed planning and strong interventions; for example, he does not need to plan how many Chinese restaurants and how many Japanese restaurants should there be in Taipei? Should a supermarket or convenience store be set up on that street? And so on, the entire Taipei City's dietary system, along with the overall economic and cultural development, will naturally form an opportunity and balance of supply and demand in a chaotic manner. This is the so-called chaos and order, like a litter of wind Competition between the Macau Tower of Eggs and the recent chain of coffee shops... This “self-organization†will present the relevant subjective and objective conditions and degrees of freedom that it possesses when the time comes. Cause and effect. Of course, the government needs to formulate some basic controls, such as the protection of the foundation law and the responsibility for safety and health. Therefore, when the unreasonable inflation price of garlic occurs, some compulsory measures are needed to deal with the occurrence of order. "confusion"! In fact, in this chaotic situation, the most important driving force is the desire, dream, expectation and attempt from human nature, and sometimes it is also an expectation and responsibility of the self. That is, the system's positive feedback!
However, in order to maintain the stability of the entire organization, the society in which we live and the organizations involved in the work must restrict negative feedback, set clear norms, allow members of the organization to follow, and let them through assignments and education. Know how to play a good role, through management and integration, so that most people in the same organization or even society, their thinking patterns, the way they express their opinions, and even their habits, gradually form an essentially the same The pattern! For a creative design organization that emphasizes perceptual freedom, this result is not good; because there are too many restrictions, it will form a mechanism that makes people feel powerless, and this will fall into what chaos scholars call “limited.†"Limit Cycle", so how to create "degrees of freedom" is an important part in managing design organizations!
Above all, the work process of designing ideas is to allow every designer to exert momentum and ability from individual enthusiasm and expectation of responsibility, with the incentive to let hidden degrees of freedom be willing to emerge, and the dynamic organizations let each other Competing, mutual influence is connected with complexities, so that the “butterfly effect†within the system is catalyzed to double the freedom of the entire organization! The necessary management and pressure can be adjusted through the basic system for the time, place, and person to make adjustments, master the order in chaos, and screen out meaningful ideas for the market! The ideal situation is that designers don't have too much power and power relationship with each other. With design expertise and innovation characteristics, they will have a deep and wide influence due to benign competition. From the nature of preference design, they will exert positive feedback.
The online world is an open system full of chaotic impact. The searchers of the visit have consciously followed the footsteps of their predecessors, and have been able to meet the needs of each other. Each participant builds his own space according to his own consciousness. The world is in an orderly manner, but it is also chaotic, forming a thriving collective creative force! The effect of the "100th Monkey" in the "self-organization" of the Internet will more quickly react to the interaction between individual elements and emerge unexpectedly!
With the framework of knowledge management, the nature of the online world is combined with the power of design creativity. What kind of chaos effect will be brewed? Is it an interesting "cause"? Or more powerful "fruit"?