In August of this year, during the Fifth Shenzhen Packaging Industry Congress, the reporter came to Shenzhen Baixinglong Printing and Packaging Design Co., Ltd., and the company’s deputy general manager and marketing director Mr. Wu Xiangyang gave an overview of the current wine packaging industry and the company’s development strategy. Waited for a pleasant conversation.
Note: What features does your company have in alcohol packaging companies?
Wu: We are a commercial service company. Providing high-quality services to our customers is the essence and basis of our work. Therefore, we have established a "two-phase, first-line" work policy in the entire service system. "Two phases" refers to a "preliminary service" and a "after-sales service." In our previous service, we will fully understand the requirements of our guests and what we want to achieve. We will fully understand the market positioning and terminal selling prices of this product, and then we will analyze and sort it out, and finally make creative productions. In the after-sales service, we will start tracking service from the day of product shipment. If there is a quality defect in the product, we will solve the problem in the shortest time. “First-line†refers to the fact that we are always on the same front as our guests in the entire service system. The two sides are a close cooperative relationship.
Reporter: As far as I know, your company pays more attention to the development of new products. How does this company's marketing strategy be determined?
Wu: Yes, we regard the development of new products as the company's first vitality. In the fall of the sugar and wine reception in 1999, we clearly put forward the theme of “new packaging concepts†and launched a series of new packaging that has a lot of trepidation, including the “Yanghe people’s house wine†that won multiple packaging awards. At the same time, we first introduced cylinder packaging into the design of wine packaging, breaking the existing white cardboard and gold cardboard packaging formats and setting off a cylinder whirlwind in the market. We have also continuously tried to innovate and made great efforts in materials and processes. After six months of unremitting efforts, we have finally developed cardboard packaging. At the autumn fair last year, there was an unusually prominent packaging, which was the "Yuechi" cardboard box that we successfully developed.
Note: Talk about your company's further development plan?
Wu: Our immediate goal is to strive to break the billion yuan sales mark within two years. If we can successfully complete the scheduled goal, we will consider to align with listed companies. (Editing: Xie Xuemei)