Statistics show that among the countless enterprises in the world, there are only 6,000 thousand companies that can exceed 100 years of history, and the scale is not large, mainly concentrated in traditional industries; on the contrary, high-tech enterprises have a long life span, with an average of 2 -8 years. It can be said that those who really stand the test of time are those that need to undergo a lot of quality inspections and condense the spirit of the craftsman.
For example, in China's home furnishing enterprises, there is such a brand that is ingenious and can stand the test of quality inspection - Conraden. Throughout the 24 years of brand development of Conraden, all of them have proved the business philosophy of “taking momentum, clearing the road, and excellent skillsâ€.
"taking the momentum" to seize the development trend of the times
The so-called "take momentum" is a judgment on the macro economy and a forecast of market demand.
In the 1970s and 1980s, China's land was in vain, and modern furniture was still in its infancy. At that time, there was a saying in the industry that “as long as it can be produced, it can be soldâ€. There is almost no requirement for quality inspection, quality and environmental protection of the products. In the mid-to-late 1980s, the combination furniture began to be popular in the market, but still A single piece of furniture that stays in different functions, specifications, and forms is simply combined...
With the continuous improvement of the living standards of the Chinese people, more quality, healthier, more fashionable, and more uniform and complete housing accessories are ready to come.
In the 1990s, this demand really began to be released. The labor and market demand in China's inland areas attracted foreign investment and Hong Kong capital. The Kangsheng Group, owned by Conraden, took the opportunity to officially enter the domestic market in 1995. R&D, design, production and sales of furniture for the whole house.
Mingdao, constantly meet the consumption upgrade needs of Chinese people
Mingdao is to understand the basic laws of business and the basic human nature of people.
Business is a process of constantly discovering value and creating value. Since entering the domestic market in 1995, Conraden has been different from other domestic brands and has begun to lay a step by step in the field of “quality control†of products to satisfy Chinese people. The rising demand for quality life.
Quality is one of the core drivers that Conraden is proud of. The company has always regarded quality control as one of the key development directions. For example, in the manufacture of sofas, in order to ensure the safety of the Kang Nai Deng quality inspection, the company uses the 7-level evaluation indicators to quantitatively analyze the sofa, and uses the body pressure test to test the comfort of the sofa to ensure the most comfortable sofa experience.
The inner frame is made of Canadian white pine wood, which is both durable, water-resistant and resistant to corrosion under a scientific and rational structure. The super-elastic pressure-resistant design ensures that the sofa will not be deformed even under continuous gravity of 100,000 times, and the effective service life can reach 10 years.
As Mr. Liu Hanhan, Chairman and Chief Designer of Conraden said: “We have always believed that world-class design, first-class materials, first-class quality, and cost-effective product prices are the needs of Chinese consumers with ever-increasing quality of life. ".
In 2000, the "Conradon" brand was born, representing "health, durability, and modernity", which also catered to the rising consumer demand trends of Chinese consumers. Two years later, the “KINETIC†brand was registered in Italy, and the brand diversification and brand internationalization were carried out in a forward-looking manner.
Excellent, the first two solid wood furniture
"Tao" needs the support of "surgery." The "surgery" here is the innovation of Conraden's products. Before 2010, the general impression of domestic solid wood furniture was specifically the antique solid wood or mahogany furniture, giving people a relatively traditional and old-fashioned impression. Along with the wave of consumption upgrades in the domestic market, more fashionable and environmentally safe solid wood furniture has returned to the public.
Conraden once again reviewed the situation and transformed into a solid wood furniture enterprise in due course. The selection of "aristocrats in hardwood" - North American black walnut, the first "functional sofa fashion" and "solid wood fashion" are the only two, creating a new industry segment of fashion solid wood.
In 2015, the Conraden series was launched, combining Chinese traditional mahogany crafts with elements of traditional Chinese culture such as tea, guqin and agarwood. With a new design concept, the traditional culture was interpreted to make “simplified, intelligent, The art of life, leisure, and quiet returns to contemporary life.
For the past 24 years, Conraden has been able to win the control of Conraden, the quality inspection of Conraden and the environmental protection of Conraden by virtue of its precise and forward-looking control at various stages of development. It has become a representative of China's high-quality home furnishing brands.
At present, the company's marketing network is spread all over the world. There are more than 500 stores in China, and its own brands have been established in the global fashion economy circles such as New York, Tokyo, Dubai, Milan, Paris, etc., and it has become a lot of design and quality inspection. For the price/performance ratio, the preferred brand of consumers with higher requirements.
Xianghe Furniture City also has Connaught's stores. For more information about Xianghe Kang Nai Deng's products and store contact information, please pay attention to Xianghe Kang Nai Deng furniture official website http://knd.cnjiaju.com. For more information and content related to furniture and home, please pay attention to Xianghe Furniture City official website
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