In 2016, the reshuffling speed of the home furnishing industry accelerated and the market structure was being rewritten. On the one hand, the pressure on environmental protection policies has increased, and household e-commerce has been in full swing. Traditional enterprises have paid more and more attention to the production links and e-commerce channels. On the other hand, large-scale home enterprises have accelerated their transformation, and low-end enterprises have gradually withdrawn from the market, and the trend of survival of the fittest is obvious. Today, the home market environment has long been different, and a new era has arrived.
The home industry market pattern is rewriting growth is still the main theme (picture source network)
Growth is still the main theme of the industry
According to the "China Building Materials and Home Industry Development Report", the market size of the domestic building materials and home furnishing industry reached 423.5 billion yuan in 2015. It is expected that the market size will increase to 4.5 trillion yuan in 2016. Affected by the macroeconomic environment, household industry companies have clearly felt the pressure from the market, but the overall market size has maintained steady growth in the past three years.
In 2016, the real estate market experienced rapid development. According to the national economic operation in the first three quarters released by the State Council, from January to September, the sales area of ​​commercial housing nationwide increased by 26.9%. Second-hand housing transactions in first-tier cities and some second-tier cities, even exceeded the sales of new homes. Due to the substantial increase in the volume of real estate market this year, it is expected that this part of the transaction will gradually enter the "renovation" link next year. Therefore, for building materials and home furnishing enterprises, this will become the sales growth point in 2017.
Home furnishing is accelerating shuffling
With the change in consumer perceptions, the diversification of demand, and the impact of the Internet on home-based stores, the home industry is experiencing a new round of reshuffle in 2016. For large-scale home furnishing enterprises, opening up third- and fourth-tier cities, channel sinking is a general trend. In 2016, Ou Yada started construction in Enshi and Xiaogan opened stores in succession. The Red Star Macalline Hanyang Shopping Mall also opened in September. Leading companies continue to expand channels, further accumulating the market share of SMEs.
At the same time, many home furnishing companies are also accelerating the layout of e-commerce channels and actively adapting to new consumer demand. In the case of accelerated shuffling in the industry, if the home business can not adjust the business strategy in time, it is easy to be eliminated by the market. Reducing price wars, expanding sales channels, improving service quality and brand image, and changing product appeals have become the only way for home enterprises to survive and develop.
At present, after 80 and 90, it is gradually becoming the core consumer group in the home furnishing industry. The demand for diversified and personalized household products has rapidly increased. Home furnishing companies keep pace with the development of the times and break the traditional business model in order to seize the opportunities of the new era market.
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